The Practice of Public Relations
4/5
()
About this ebook
The Practice of Public Relations, Third Edition is a compendium of articles written by professional and expert practitioners in the field of public relations. The book serves as an introduction to the practice of public relations and as a guide to students of communication, advertising, and marketing.
The collection covers a wide range of topics such as the planning and execution of a public relations campaign; the types of media used and the timing and handling of material; the different settings where public relations are applied, examples are industrial companies, government, and marketing firms; the law and ethics of public relations; and how to build a successful career in public relations.
Marketing, advertising, and communications professionals and students will find the book very useful.
Related to The Practice of Public Relations
Related ebooks
Public Relations: Made Simple Rating: 5 out of 5 stars5/5Public Relations And Marketing Communications [New, Revised, Expanded, Special Edition] Rating: 1 out of 5 stars1/5Fundamentals of Public Relations and Marketing Communications in Canada Rating: 0 out of 5 stars0 ratingsRethinking Reputation: How PR Trumps Marketing and Advertising in the New Media World Rating: 2 out of 5 stars2/5The Global PR Revolution: How Thought Leaders Succeed in the Transformed World of PR Rating: 0 out of 5 stars0 ratingsThe Secrets of Successful Public Relations and Image-Making Rating: 0 out of 5 stars0 ratingsExperiential Marketing: Secrets, Strategies, and Success Stories from the World's Greatest Brands Rating: 3 out of 5 stars3/5Share This Too: More Social Media Solutions for PR Professionals Rating: 4 out of 5 stars4/5Public Relations in Local Government Rating: 5 out of 5 stars5/5Public Relations: A Practical Approach Rating: 0 out of 5 stars0 ratingsAdvertising as Culture Rating: 5 out of 5 stars5/5Digital Stone Age: How the World's Most Successful Advertisers Use Traditional Thinking and Innovation to Drive Growth Rating: 0 out of 5 stars0 ratingsThe Power of Corporate Communication: Crafting the Voice and Image of Your Business Rating: 4 out of 5 stars4/5Handbook of Financial Public Relations Rating: 0 out of 5 stars0 ratingsAdvertising: Made Simple Rating: 2 out of 5 stars2/5The Bonner Business Series â Media Relations Rating: 0 out of 5 stars0 ratingsPublic Relations: A Mini Guide Rating: 0 out of 5 stars0 ratingsThe Fundamentals of Public Relations: A Practical Overview Of The Art and Business of Public Relations Rating: 4 out of 5 stars4/5Fundamentals of Public Relations: Professional Guidelines, Concepts and Integrations Rating: 5 out of 5 stars5/5Public Relations Getting it Right Rating: 0 out of 5 stars0 ratingsExtraordinary PR, Ordinary Budget: A Strategy Guide Rating: 0 out of 5 stars0 ratingsThe Business of Influence: Reframing Marketing and PR for the Digital Age Rating: 0 out of 5 stars0 ratingsTop Secrets for Doing Your Own PR Rating: 5 out of 5 stars5/5The Fall of Advertising and the Rise of PR Rating: 4 out of 5 stars4/5How to Manage Your PR Rating: 0 out of 5 stars0 ratingsGuerrilla P.R. 2.0: Wage an Effective Publicity Campaign without Going Broke Rating: 4 out of 5 stars4/5The 10-Minute PR Checklist - Earn the Publicity You Deserve Rating: 4 out of 5 stars4/5How To Get A Job In PR Rating: 5 out of 5 stars5/5Making News: A Straight-Shooting <Br>Guide to Media Relations Rating: 0 out of 5 stars0 ratingsStrategic Communication for Organizations Rating: 0 out of 5 stars0 ratings
Reviews for The Practice of Public Relations
1 rating0 reviews