Success In the Training Business: How to Become a Successful Trainer
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About this ebook
- Understand what drives the training market
- What it takes to be a good trainer
- How to choose the right business structure
- Marketing and promotion ideas
- How to cope with challenges in the training room
This is the ideal book for getting started in the training business.
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Success In the Training Business - Vincent Gabriel
C H A P T E R 1
The Training
Scene Today
By the end of the unit, you should be able to:
-Explain the basic differences between education, training coaching and mentoring.
-Know the structure of the training scene.
Introduction
Your profession is training and along the way clients will be asking for other services closely related to training.
Training and Related Services
Currently the scene can be divided into 4 areas namely:
-Coaching
-Education
-Mentoring
-Training
Coaching can be defined as the art and science of developing an individual to his/her full potential in terms of the physical, intellectual, moral, and spiritual aspects.
Education in today’s human capital refers to the courses that are provided by the Ministry of Education or programmes that are registered with the Ministry of Education.
Mentoring occurs when one individual (perhaps someone more experienced) who encourages an individual through positive motivation towards an achievement.
Training is to develop the competency of a person to reach endorsed industry standards of a job or group of jobs.
Structure of the Training Schemes
Introduction
In this section, discussion on Coaching and Mentoring are left-out.
Education
In this book, the term education
will be used for all private education providers registered with the Council for Private Education (CPE) to provide courses leading to the GCE O Level, A Level, and the diplomas and degrees of foreign universities.
Training
The structure of training is not as straight forward. The current players in the structure includes:
WDA certified trainers and assessors who work with approved training organisations (ATOs).
The larger number of vendors of training who tender and win training contracts offered by various government ministries, government agencies, and private organisations.
Self-directed learning driven by the aspiration for the better things in life. An example are the people who aspire to be able to enjoy a good wine and are willing to pay for a wine appreciation course conducted by a reputable trainer.
The transaction is between the buyer (i.e. The ministry, agency, organisation) and the vendor of training. The terms of the contract are varied and the rate of payment are equally varied.
However, since mid 2008, the biggest number of training opportunities arise from the economy and the advocates of training are the Ministry of Manpower, the trade unions, and the employers.
The objective has been to upgrade the skills of the workers so that when economic growth returns, the worker has the needed skills to help to push the productivity of the company, earn good wages, and contribute to economic growth.
Summary
Need to distinguish:
Coaching – Developing individuals to full potential.
Education – Programmes that required registration of the Ministry of Education.
Mentoring – One individual encourages another to achieve objective or set of objectives.
Training – Competency to reach endorsed industry standards.
Structure
a)WDA certified trainers and assessors
b)Non-WDA training
Bulk of training opportunities arise because of the drive to use the economic downturn to increase productivity.
Case Study 1
Can You Help Eileen?
Miss Eileen completed her course at the local university in engineering and has been placed in the Human Capital section of the Human Resource Department of a local company that holds a franchise for café catering.
She faces the choice of selecting the correct approach for each one of the clients in her company.
Alice left school when she was fourteen without completing her ‘N’ level examination. She has worked with the company for a number of years and has risen to the position of senior supervisor. The company wants to promote her to the rank of manager, because she has the required experience in the supervision of a F&B outlet that the company has in joint venture with its American franchisor. However the American franchisor requires that managers complete at least grade school (The Singapore equivalent being the ‘O’ level). Which of the types of human capital development is suited to Alice? Give your reasons.
Betty is the company’s most outstanding performer. She outperforms her sales targets every year by 10%. The company wants to promote her to the position of Chief Sales Teaching Director. However she has an abrasive, no-nonsense attitude towards her juniors that distracts from her excellent selling ability. The company wants to re-train her so that she can use her special selling skills with her ability to drive her juniors to push sales up every year by at least 10%. Which of the types of human capital development is suited to Betty?
Catherine is the Director of Marketing and the Board of Directors has chosen her to be sent to the head quarters of the American franchise to make a presentation. The objective is to impress the Americans so that they would be willing to extend more of their café franchise menu to Singapore. However, Catherine is not a natural speaker. She lacks confidence and as a result she is not fluent, she speaks too softly, and she does not articulate her words clearly enough to be understood. Which type of human capital development is suited to Catherine.
Doris is one of five back-to-work women, that the company has employed on the belief that being housewives they can prepare food and they can cook and they can serve food. However the supervisors complain that they are slow, their work is uneven and the food that is supposed to be cooked is sometimes still raw. What type of human capital development can be offered to Doris and the five back-to-work women?
C H A P T E R 2
Understanding the
Forces that Drive the
Training Market
By the end of the unit, you should be able to:
-Understand the focus that drives the training market
-Understand the special circumstances facing the training market currently
-Explain how you are able to see opportunities for yourself as a trainer, assessor or course developer.
Introduction
Training has been a solid function of the Human Resource (HR) division of companies.
In the mid-1980s, as the Singapore economy grew at a faster pace than the previous decades, workers were required to learn more skills and the training function was in the forefront of human capital development.
In the 1990s, Singapore-made products had to hold their own against products made in China, that were cheaper and the training department concentrated on improving the skills of the Singaporean worker so that productivity would increase and hence the quality of goods improve.
In the early 2000, the Singapore began reconstructing to build a knowledge-based economy (KBE) that focussed on research-based services.
The Training Business Before 2010
The effects of the financial tsunami from mid-2008 on the Singapore economy has been:
a) To reduce economic growth in all sectors of the Singapore economy. It has been estimated by MTI that the Singapore economy could shrink by -2.1% in 2009 compared to 2008.
b) To change the nature of the demand for goods and services, for example, the banking sector, which was the first to feel the effects of the collapse of banks like Lehman Brothers has created unemployment among highly qualified experienced bankers and those involved in the financial services sectors.
c) The reluctance of banks to lend for foreign trade except to their best customers has led to the fall in exports to the United States, Europe, China, Japan, and the rest of the world. This in turn has affected the airlines, shipping and the logistics business.
d) The earlier factor has reduced the export-oriented economic activities