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    A Joosr Guide to... Made to Stick by Dan Heath and Chip Heath: Why Some Ideas Take Hold and Others Come Unstuck
    A Joosr Guide to... Made to Stick by Dan Heath and Chip Heath: Why Some Ideas Take Hold and Others Come Unstuck
    A Joosr Guide to... Made to Stick by Dan Heath and Chip Heath: Why Some Ideas Take Hold and Others Come Unstuck
    Ebook26 pages20 minutes

    A Joosr Guide to... Made to Stick by Dan Heath and Chip Heath: Why Some Ideas Take Hold and Others Come Unstuck

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    About this ebook

    In today's fast-paced world, it's tough to find the time to read. But with Joosr guides, you can get the key insights from bestselling non-fiction titles in less than 20 minutes. Whether you want to gain knowledge on the go or find the books you'll love, Joosr's brief and accessible eBook summaries fit into your life. Find out more at joosr.com.

    Think of a story that has stuck with you throughout your life. Have you ever wondered why that is? Or how you could do the same? Learn what it takes to convey your ideas in such a way that they stick in the minds of your listeners for years to come.

    Made to Stick is a study in what makes some ideas stick, while others are quickly forgotten. The Heath brothers examined some of the most famous fables, proverbs, and urban legends, and found six common elements that made these memorable. Combine these elements with the information you wish to convey to share striking messages that people are unlikely to forget.

    You will learn:

    · That it is necessary to strip your ideas down to their core

    · Why you need your audience to trust you

    · How to get a listener's attention, and how to reach their heart.

    LanguageEnglish
    PublisherJoosr
    Release dateApr 18, 2016
    ISBN9781785672842
    A Joosr Guide to... Made to Stick by Dan Heath and Chip Heath: Why Some Ideas Take Hold and Others Come Unstuck

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      Book preview

      A Joosr Guide to... Made to Stick by Dan Heath and Chip Heath - Joosr

      takeaways

      What’s it about?

      Where there’s smoke, there’s fire. It’s likely you will have heard some variation of this expression over the years. In fact, this simple phrase has appeared in over 55 different languages. But what is it that makes a saying like this stick?

      Certain wisdoms that we are told stick with us for most of our lives, while others do well if they stay in our minds for more than five minutes. This can be frustrating for those who are doing the telling; for teachers, managers, writers, and journalists, all trying to get their point across. We have something important to say, but it’s often difficult to make it memorable.

      So how do we get our ideas to stick? Is there a special formula? Made to Stick delves into the themes and attributes of popular stories that have stuck with the public over the years. Dan and Chip Heath have studied a variety of proverbs, urban legends, and news stories that have had cognitive sticking power in order to determine the common themes that have ensured their memorability.

      Their goal is to figure out just what makes them memorable, and to teach others how to implement these common traits so that they, too, can make their own stories stick in the minds

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