Professional Services Marketing (Review and Analysis of Schultz and Doerr's Book)
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About this ebook
This complete summary of the ideas from Mike Schultz and John Doerr's book "Professional Services Marketing" states that, at one time, professional services firms could grow steadily on the strength of repeat business and client referrals alone. However, it is likely that those days are gone forever. In their book, the authors explain that these firms need to use smart and engaging marketing in order to grow, and get proactive about bringing a steady stream of new clients into your business on an ongoing basis. This summary provides five key areas that need to be covered to grow a professional services firm today and how to approach them.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge
To learn more, read "Professional Services Marketing" and discover the key to growing a professional services firm in today's market.
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Professional Services Marketing (Review and Analysis of Schultz and Doerr's Book) - BusinessNews Publishing
Book Presentation: Professional Services Marketing by Mike Schultz and John Doerr
Book Abstract
About the Author
Important Note About This Ebook
Summary of
ProfessionalServices Marketing
(Mike Schultz and John Doerr)
1. Marketing
2. Brand
3. Communicate
4. Leads
5. Rainmakers
Book Abstract
MAIN IDEA
At one time, professional services firms could grow steadily on the strength of repeat business and client referrals alone. Those days are likely gone forever. To succeed today, you need to use smart and engaging marketing to grow your firm. You have to get proactive about bringing a steady stream of new clients into your business on an ongoing basis if you are to survive and then hopefully grow your business to the size you want. In particular, you need to cover five key areas to succeed today:
The first rule of services marketing - a key to revenue and profitability growth - is getting your service right. The more value you deliver, the more satisfied your clients will be. The more satisfied they are, the more likely it is they will stay loyal to your firm and refer other clients to you. Get your service right, because the better your firm is able to deliver value to clients, the more marketing will have an impact.
– Mike Schultz and John Doerr
"We all know that professional services firms used to rely solely on repeat business and referrals to fuel growth. Long as they might for the old days when all they had to do was hang out a shingle and all the selling they had to do was answer the phone when it rang, those days are gone. The ship has sailed. The