The Art of Explanation (Review and Analysis of Lefever's Book)
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About this ebook
This complete summary of the ideas from Lee Lefever's book "The Art of Explanation" shows that the key to successfully selling products and services is ensuring that they are easy to understand for customers. This summary highlights the three-part process you need to master in order to create great explanations that works: plan, package and present.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge
To learn more, read "The Art of Explanation" and discover the key to making your products understandable and accessible to all.
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The Art of Explanation (Review and Analysis of Lefever's Book) - BusinessNews Publishing
Book Presentation: The Art of Explanation by Lee Lefever
Book Abstract
About the Author
Important Note About This Ebook
Summary of The Art of Explanation (Lee Lefever)
Book Abstract
MAIN IDEA
Explanation – being able to make the facts more clearly understood – is an art form which is well worth mastering. If you can enhance your explanation skills, you’ll be able to persuade more people to move in the direction you want them to head. That’s got to be good for your career prospects and for your progress in whatever you’re trying to achieve.
To create great explanations that work, the three-part process you need to use is:
Although we all live in a world full of data and information, facts in and of themselves can be difficult to understand, hard to apply and confusing if stripped of any context. This is why explanations are needed. Explanations make facts understandable and accessible.
"Great explanations often do not come from rigorous research and testing; they come from someone’s unique approach to communication. Two people could have profoundly different ways of explaining a single idea and still achieve equal levels of understanding. Like any art form, explanation thrives on being unique and novel; it succeeds when it helps people see ideas from a new perspective. It is a conscious