Everand Logo

Welcome to Everand!

  • Discover millions of ebooks, audiobooks, and so much more with a free trial

    Only $11.99/month after trial. Cancel anytime.

    Alignment (Review and Analysis of Kaplan and Norton's Book)
    Alignment (Review and Analysis of Kaplan and Norton's Book)
    Alignment (Review and Analysis of Kaplan and Norton's Book)
    Ebook40 pages19 minutes

    Alignment (Review and Analysis of Kaplan and Norton's Book)

    By BusinessNews Publishing

    ()

    Read preview

    About this ebook

    The must-read summary of Robert S. Kaplan and David P. Norton's book: "Alignment: Using the Balanced Scorecard to Create Corporate Synergies".

    This complete summary of the ideas from Robert S. Kaplan and David P. Norton's book "Alignment" shows that most organisations consist of multiple departments and operating units which are run by highly trained individuals. Whilst each unit operates consistently and efficiently, the collaboration between units is not always aligned. Kaplan and Norton’s scorecard system allows you to create an “enterprise-level strategy map”, which will help you maximise the potential value in your business by aligning all internal operations and services. The result is not only more profitable, but also very cost effective as there is less misalignment, duplication and waste.

    Added-value of this summary:
    • Save time
    • Understand key concepts
    • Expand your knowledge

    To learn more, read "Alignment" and discover the benefits that using a Balanced Scorecard can bring for your company.
    LanguageEnglish
    PublisherBusiness Book Summaries
    Release dateOct 14, 2014
    ISBN9782511017456
    Alignment (Review and Analysis of Kaplan and Norton's Book)

    Read more from Business News Publishing

    Related to Alignment (Review and Analysis of Kaplan and Norton's Book)

    Related ebooks

    Business Development For You

    View More
    View More

    Related podcast episodes

    Related articles

    • Article

      4 Steps to Effectively Transition or Sell Your Business

      Jun 17, 2019

      Did you know 70% to 80% of middle-market, closely held businesses put on the market do not sell? And 83% of businesses lack a formal, written transition plan? I've had many discussions with middle-market business owners about planning for the future

      3 min read

    • Article

      Breaking Down The Silos

      Sep 11, 2020

      In our current business environment – the flexibility and digital connectiveness of Covid-19 aside – successful organisations are finding unique ways to champion internal communications, shared departmental responsibilities, and ultimately better col

      7 min read

    • Article

      5-step Process For Running Reorganisations

      Jun 30, 2021

      A reorganisation is not some esoteric pursuit but a business initiative like any other — similar to a marketing push, a product launch or a capital project. So you should start by defining the benefits, the costs and the time to deliver. Remember tha

      3 min read

    • Article

      A Refreshed Vision And Refocused Strategic Pillars

      Jun 18, 2017

      After my first month stepping in from the Marketing Association (MA) board to be the acting CEO, I’ve been focused on bringing to life the strategic plan that was developed in conjunction with many stakeholders. I’d like to take this opportunity to s

      4 min read

    • Article

      Roadblock to Revenue Growth

      Jun 17, 2018

      Roadblock to Revenue Growth
      1 min read

    • Article

      Questions for David Robertson, Innovation Expert, The Wharton School

      Jan 1, 2018

      There are two widely-recognized routes to innovation: incremental improvement and revolutionary disruption. Describe what you call ‘The Third Way’. These two traditional types of innovation are still really important: We should always be thinking abo

      6 min read

    • Article

      What It Takes

      Sep 1, 2018

      Gallup has identified 10 traits that best characterize entrepreneurs. In an exhaustive survey, Inc. and Gallup zeroed in on founders from this year’s Inc. 5000 who best embody them.

      11 min read

    • Article

      Maximiser Or Satisficer

      Feb 9, 2020

      Each of us is typically either a maximiser or satisficer. Answering the following questions (truthfully!) will identify which camp you most commonly fall into: Whenever you are faced with a choice, do you find yourself imagining what all the other

      1 min read

    • Article

      The 3 Myths Of Employee Autonomy

      Dec 3, 2019

      The 3 Myths Of Employee Autonomy
      6 min read

    • Article

      How to Become a More Strategic Leader

      Sep 1, 2019

      MY CAREER AT FACEBOOK started in 2006 as its first intern. Three years later, I became a rookie manager at the age of 25. Today, I manage an organization of hundreds of people. This journey has brought countless new challenges, mistakes and lessons.

      5 min read

    • Article

      Six Attributes Of A Progressive CMO

      Mar 24, 2021

      Given the rise of digital marketing and online culture, and with this all the tech needed to support e-commerce needs, data requirements and better UX/CX, the CMO of the future is going to be a hybrid of a CIO and CTO. Yes, they’ll still be grounded

      3 min read

    • Article

      8 Reasons Why You’re Not Getting Promoted at Work

      Dec 18, 2021

      Anyone stuck in a dead-end job, getting passed over for promotions time and again while others around them advance could have some thinking to do. Is it the job, or is it you? That’s what one woman who emailed me recently was wondering about, too. “A

      2 min read

    • Article

      'Values Create Value'

      Dec 23, 2017

      'Values Create Value'
      4 min read

    Related categories

    Reviews for Alignment (Review and Analysis of Kaplan and Norton's Book)

    0 ratings

    0 ratings0 reviews

    What did you think?

    Tap to rate

    Review must be at least 10 words

      Book preview

      Alignment (Review and Analysis of Kaplan and Norton's Book) - BusinessNews Publishing

      Book Presentation

      Alignment by Robert S. Kaplan and David P. Norton

      Book Abstract

      About the Author

      Important Note About This Ebook

      Summary of Alignment (Robert S. Kaplan and David P. Norton)

      Foundation: Strategy Maps and Balanced Scorecards

      Stage 1: Corporate headquarters specifies an enterprise value proposition

      Stage 2: Operating units develop their own unique yet consistent value propositions

      Stage 3: Shared-services units develop their value propositions to support the operating units

      Stage 4: Additional alignment synergies are sought by working with external partner

      Book Abstract

      MAIN IDEA

      The whole idea of forming a corporation is to achieve synergies – the generation of more added than all the various parts of the corporation could achieve if they were acting on their own. All too often, however, opportunities for synergies are dissipated when business units work at cross-purposes or have conflicting goals. To correct such organizational problems, alignment is needed at the corporate level which will then cascade down in such a way business units, support functions, investors and even external partners are better coordinated.

      The ideal mechanism for creating this degree of alignment is to develop an enterprise value proposition consisting of a Balanced Scorecard and a Strategy Map. This enterprise value proposition can then be used as a template for business units, support functions and external partners of the business to link and coordinate their activities. At the same time, the enterprise value proposition is also useful in explaining corporate activities to outside investors in a consistent way.

      In practical terms,

      Enjoying the preview?
      Page 1 of 1