Everand Logo

Welcome to Everand!

  • Discover millions of ebooks, audiobooks, and so much more with a free trial

    Only $11.99/month after trial. Cancel anytime.

    The New Rules of Marketing & PR (Review and Analysis of Meerman Scott's Book)
    The New Rules of Marketing & PR (Review and Analysis of Meerman Scott's Book)
    The New Rules of Marketing & PR (Review and Analysis of Meerman Scott's Book)
    Ebook39 pages33 minutes

    The New Rules of Marketing & PR (Review and Analysis of Meerman Scott's Book)

    By BusinessNews Publishing

    ()

    Read preview

    About this ebook

    The must-read summary of David M. Scott's book: "The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing & Online Media to Reach Buyers Directly".

    This complete summary of the ideas from David M. Scott's book "The New Rules of Marketing and PR" describes how, at one time, the only realistic way you could reach potential customers was to use expensive advertising or try to get media publishers to pick up on material placed by your PR firm. Today, the internet has completely changed the rules of marketing and PR forever. In his book, the author predicts that the real marketing and PR challenges in the years ahead will be to stay at the cutting edge of the various internet-based ways of communicating with customers. This summary will teach you how to succeed in the future by harnessing the power of the internet in order to reach more customers than ever before.

    Added-value of this summary:
    • Save time
    • Understand key concepts
    • Expand your knowledge

    To learn more, read "The New Rules of Marketing and PR" and find out how you can keep up with the changes brought by the internet and use them to your advantage.
    LanguageEnglish
    PublisherBusiness Book Summaries
    Release dateNov 12, 2014
    ISBN9782511021798
    The New Rules of Marketing & PR (Review and Analysis of Meerman Scott's Book)

    Read more from Business News Publishing

    Related to The New Rules of Marketing & PR (Review and Analysis of Meerman Scott's Book)

    Related ebooks

    Business Development For You

    View More
    View More

    Related podcast episodes

    Related articles

    • Article

      Flipping the Value Creation Model

      May 1, 2018

      HISTORICALLY, MARKETING has been based on an ‘Industrial Age’ approach. Marketers saw what they believed to be a customer need, developed a product bearing what they considered to be ‘value’, and then tried to find buyers seeking that value. This ‘su

      5 min read

    • Article

      9 Complete Guide: 8 Mistakes You Must Avoid In Your Content Marketing Campaign In 2020

      Nov 30, 2020

      Complete Guide: 8 mistakes you must avoid in your content marketing campaign in 2020 Content being the king of all marketing activities worldwide, content marketing has gained popularity over time as one of the best investments a brand can make. It’s

      14 min read

    • Article

      The Best Marketers Are Farmers, Not Hunters: Marketing In A Globalised World And How It’s Changing

      Sep 23, 2019

      For many years, marketers identified themselves as advertisers, responsible for promoting the company – broadcasting a message and convincing people to buy their brand. While advertising is still an important part of marketing, the playing field has

      8 min read

    • Article

      Strengthening Your Sales Management

      Jun 30, 2021

      1. Providing clarity and support • Is your team prepared for ongoing volatility and uncertainty in the months ahead?• Are your Managers adept at countering the emotional impacts of stress and its impact on productivity, for themselves and their teams

      2 min read

    • Article

      Top Tips For B2B Video Marketing

      Oct 14, 2018

      For too long, video marketing has belonged to the realm of B2C. No more. Video has undoubtedly become the most compelling way marketers can humanise their storytelling and amp up their emotional engagement with their audiences. B2B marketers have tra

      3 min read

    • Article

      The Next Big Trick

      Jun 18, 2017

      The Next Big Trick
      10 min read

    • Article

      Staying On Top

      Nov 15, 2020

      Despite being one of New Zealand’s most loved and trusted brands, as the lens of society changes the demand for ethical products has risen. Meaning, Whittaker’s needed a long-term plan to retain its increasingly consumer conscious consumer base. Good

      2 min read

    • Article

      Sell Like a Human

      Mar 29, 2017

      Sell Like a Human
      1 min read

    • Article

      How to Sell Yourself

      Dec 1, 2019

      How to Sell Yourself
      2 min read

    • Article

      My Week In The Wild

      Dec 7, 2021

      My Week In The Wild
      1 min read

    Related categories

    Reviews for The New Rules of Marketing & PR (Review and Analysis of Meerman Scott's Book)

    0 ratings

    0 ratings0 reviews

    What did you think?

    Tap to rate

    Review must be at least 10 words

      Book preview

      The New Rules of Marketing & PR (Review and Analysis of Meerman Scott's Book) - BusinessNews Publishing

      Book Presentation:

      The New Rules Of Marketing & PR

      by David Meerman Scott

      Book Abstract

      About the Author

      Important Note About This Ebook

      Summary of

      The New Rules Of Marketing & PR

      (David Meerman Scott)

      Book Abstract

      Main Idea

      At one time, the only realistic way you could reach potential customers was to use expensive advertising or try to get media publishers to pick up on material placed by your public relations (PR) firm. Today, the World Wide Web has completely changed that dynamic. It’s now cost effective and practical to speak directly to your customers and establish personal links with potential new customers for a fraction of the cost of the traditional big budget advertising campaign. And with that, the rules of marketing and PR have changed forever.

      The real marketing and PR challenges in the years ahead will be to:

      Stay at the cutting edge of the various Internet-based ways of communicating with customers.

      Identify your new audiences.

      Craft compelling messages and see they reach the right people.

      Lead customers into the buying process as willing participants rather than as bound hostages who resent the interruption.

      In all, the future of marketing and PR lies in finding new and better ways to harness the power of the Internet more effectively as it continues to change and evolve.

      "Before the Web, the only way you could get your organization noticed was to buy advertising or convince a journalist to write about you. Telling your organization’s story (via the Web) is new, because until now, you’ve never been able to reach a potential audience in the millions without buying advertising. For people all over the world interacting on the Web, the old

      Enjoying the preview?
      Page 1 of 1