Winning Behavior (Review and Analysis of Bacon and Pugh's Book)
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About this ebook
This complete summary of the ideas from Terry Bacon and David Pugh's book "Winning Behavior" shows that winning companies treat their customers better than anyone else. In this way, they earn what can be termed as “behavioural differentiation”. In their book, the authors explain that behavioural differentiation has now become the foundation for a sustainable competitive advantage, with the new imperative in business being to organise your firm to consistently out-behave your rivals. This summary will teach you how to improve your leadership, culture, processes, reward systems and infrastructure in order to deliver exceptional behaviour every time.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge
To learn more, read "Winning Behavior" and discover the key to out-behaving your rivals.
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Winning Behavior (Review and Analysis of Bacon and Pugh's Book) - BusinessNews Publishing
Book Presentation
Winning Behavior by Terry Bacon and David Pugh
Book Abstract
About the Author
Important Note About This Ebook
Summary of Winning Behavior (Terry Bacon and David Pugh)4
1. The concept of behavioral differentiation
2. The four frontiers of behavioral differentiation
3. How to create and sustain behavioral differentiation
Book Abstract
MAIN IDEA
Winning companies don’t necessarily have better products or lower prices than their competitors. Instead, they treat their customers better than anyone else. In this way, they earn what can be termed as behavioral differentiation
(BD) – they differentiate themselves by treating their customers better.
Accordingly, highly successful companies organize themselves around the ideal of providing exceptional service to their customers. Their leadership, culture, processes, reward systems and infrastructure are all geared towards making the delivery of exceptionally good behavior the norm rather than the exception. In this way, behavioral differentiation becomes the foundation for a sustainable competitive advantage.
The new imperative in business today is not to keep coming up with new and improved products, or to drive prices down continually lower. Instead, the challenge today is to organize your firm to consistently out-behave your rivals.
"We believe that behavioral differentiation is emerging as the final frontier in competitive strategy. It is the one domain of differentiation where you can still achieve and sustain significant gains. To be sure, it’s not a substitute for product quality, price competitiveness, or customer satisfaction. Among excellent companies today, these are requisites. Without them, you will not even be in the game. But when you and your rivals all have met these criteria, behavioral differentiation can turn the tide in your favor. It can make the difference when your customers are unable to tell you and your competitors apart on technical capability, product quality,