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Borrowing Brilliance (Review and Analysis of Murray's Book)
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The must-read summary of David Kord Murray's book: "Borrowing Brilliance: The Six Steps to Business Innovation by Building on the Ideas of Others".
This complete summary of the ideas from David Kord Murray's book "Borrowing Brilliance" shows that that new ideas are always constructed out of existing ideas. What appears to be genuinely original ideas always combine snippets of one idea with parts of another to come up with something which has never before been combined in that way. To be specific, when you look at the creative process from a big picture perspective, you’ll always find the genesis of any new idea comes through a six-step process. By working through this six-step process, you come up with something new which combines aspects or elements of old and established ideas into a different mix.
Added-value of this summary:
• Save time
• Understand the key concepts
• Increase your business knowledge
To learn more, read "Borrowing Brilliance" and discover where to borrow the materials from and how to put them together and determine your creative ability.
This complete summary of the ideas from David Kord Murray's book "Borrowing Brilliance" shows that that new ideas are always constructed out of existing ideas. What appears to be genuinely original ideas always combine snippets of one idea with parts of another to come up with something which has never before been combined in that way. To be specific, when you look at the creative process from a big picture perspective, you’ll always find the genesis of any new idea comes through a six-step process. By working through this six-step process, you come up with something new which combines aspects or elements of old and established ideas into a different mix.
Added-value of this summary:
• Save time
• Understand the key concepts
• Increase your business knowledge
To learn more, read "Borrowing Brilliance" and discover where to borrow the materials from and how to put them together and determine your creative ability.
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Borrowing Brilliance (Review and Analysis of Murray's Book) - BusinessNews Publishing
Book Presentation: Borrowing Brilliance by David Kord Murray
Summary of Borrowing Brilliance (David Kord Murray)
Book Abstract
MAIN IDEA
New ideas are always constructed out of existing ideas. What appear to be genuinely original ideas always combine snippets of one idea with parts of another to come up with something which has never before been combined in that way.
To be specific, when you look at the creative process from a big picture perspective, you’ll always find the genesis of any new idea comes through a six step process.
The first three steps can be termed as the origin of the creative idea:
Define the problem you’re trying to solve.
Borrow ideas from places with similar problems.
Connect these borrowed ideas and combine.
The last three steps are where you then evolve and polish your new idea to make it workable:
Allow combinations to incubate into a solution.
Clarify strengths and weaknesses of your idea.
Weed out weak points and strengthen the strong.
By working through this six step process, you come up with something new which combines aspects or elements of old and established ideas into a different mix.
Brilliance is actually borrowed. This has been so throughout human history. Some of the most creative people who have ever lived, such as Isaac Newton and William Shakespeare, were accused of idea theft and plagiarism. Ideas, like species, naturally evolve over time. Existing concepts are altered and combined to construct new concepts; the way geometry, trigonometry, and algebra combine to form calculus. Brilliance is actually borrowed, easily within your reach, for, really, it’s knowing where to borrow the materials from and how to put them together that determines your creative ability.
– Dave Murray
About the Author
DAVID MURRAY is an aerospace engineer turned entrepreneur, inventor and Fortune 500 executive. He has served as the head of innovation
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