Brand Hijack (Review and Analysis of Wipperfurth's Book)
1/5
()
About this ebook
This complete summary of the ideas from Alex Wipperfurth's book "Brand Hijack" shows that companies like Starbucks, eBay, Palm and Red Bull have built multi-billion-dollar valuations without using any conventional advertising campaigns. The success of these companies demonstrate the smart approach to building a business and a brand in the twenty-first century is to do what can be termed “marketing without marketing”. More specifically, these brands create the illusion that success is happening serendipitously as driven by the users rather than as dictated by the corporation. This is the essence of marketing without marketing. The key to building a brand nowadays is to let the market hijack your brand. The more marketplace involvement you have, the better – even if that takes your brand off in unanticipated directions. What you’ll ultimately end up with is a brand experience which is richer, better, more genuine and therefore more sustainable than anything you would have consciously developed yourself.
Added-value of this summary:
• Save time
• Understand key concepts
• Increase your business knowledge
To learn more, read "Brand Hijack" and discover a different approach to successful marketing in the twenty-first century.
Read more from Business News Publishing
Leaders Eat Last (Review and Analysis of Sinek's Book) Rating: 5 out of 5 stars5/5Understanding Financial Statements (Review and Analysis of Straub's Book) Rating: 5 out of 5 stars5/5DotCom Secrets (Review and Analysis of Brunson's Book) Rating: 4 out of 5 stars4/5The 12 Week Year (Review and Analysis of Moran and Lennington's Book) Rating: 5 out of 5 stars5/5The 4-Hour Workweek (Review and Analysis of Ferriss' Book) Rating: 4 out of 5 stars4/5Rocket Fuel (Review and Analysis of Wickman and Winter's Book) Rating: 5 out of 5 stars5/5To Sell Is Human (Review and Analysis of Pink's Book) Rating: 5 out of 5 stars5/5The HR Scorecard (Review and Analysis of Becker, Huselid and Ulrich's Book) Rating: 5 out of 5 stars5/5The One Page Business Plan (Review and Analysis of Horan's Book) Rating: 5 out of 5 stars5/5The 80/20 Principle (Review and Analysis of Koch's Book) Rating: 4 out of 5 stars4/5Good Strategy Bad Strategy (Review and Analysis of Rumelt's Book) Rating: 3 out of 5 stars3/5How to Master the Art of Selling (Review and Analysis of Hopkins' Book) Rating: 0 out of 5 stars0 ratingsWhat They Don't Teach You at Harvard Business School (Review and Analysis of McCormack's Book) Rating: 4 out of 5 stars4/5The Ultimate Sales Machine (Review and Analysis of Holmes' Book) Rating: 4 out of 5 stars4/5The Fifth Discipline (Review and Analysis of Senge's Book) Rating: 0 out of 5 stars0 ratingsThe Mckinsey Mind (Review and Analysis of Rasiel and Friga's Book) Rating: 4 out of 5 stars4/5Switch (Review and Analysis of the Heath Brothers' Book) Rating: 5 out of 5 stars5/5Execution (Review and Analysis of Bossidy and Charan's Book) Rating: 0 out of 5 stars0 ratingsMultipliers (Review and Analysis of Wiseman and McKeown's Book) Rating: 0 out of 5 stars0 ratingsTraction (Review and Analysis of Weinberg and Mares' Book) Rating: 5 out of 5 stars5/5Talent Is Overrated (Review and Analysis of Colvin's Book) Rating: 0 out of 5 stars0 ratingsThe Speed of Trust (Review and Analysis of Covey's Book) Rating: 5 out of 5 stars5/5The CashFlow Quadrant (Review and Analysis of Kiyosaki and Lechter's Book) Rating: 0 out of 5 stars0 ratingsThe One Thing (Review and Analysis of Keller and Papasan's Book) Rating: 5 out of 5 stars5/5The Sandler Rules (Review and Analysis of Mattson's Book) Rating: 5 out of 5 stars5/5Ready, Fire, Aim (Review and Analysis of Masterson's Book) Rating: 5 out of 5 stars5/5The Millionaire Next Door (Review and Analysis of Stanley and Danko's Book) Rating: 5 out of 5 stars5/5Built to Sell (Review and Analysis of Warrilow's Book) Rating: 4 out of 5 stars4/5Start Late, Finish Rich (Review and Analysis of Bach's Book) Rating: 4 out of 5 stars4/5Getting Everything You Can Out of All You've Got (Review and Analysis of Abraham's Book) Rating: 5 out of 5 stars5/5
Related to Brand Hijack (Review and Analysis of Wipperfurth's Book)
Related ebooks
Small Biz Trio: Three eGuides for Marketing Success Rating: 0 out of 5 stars0 ratingsFriction Fatigue: What the Failure of Advertising Means for Future-Focused Brands Rating: 0 out of 5 stars0 ratingsThe Power of Belonging: The Marketing Strategy for Branding Rating: 0 out of 5 stars0 ratingsIt's The Customer, Stupid! Lessons Learned In A Lifetime of Marketing Rating: 0 out of 5 stars0 ratingsEntrepreneur's Guide To The Lean Brand: How Brand Innovation Builds Passion, Transforms Organizations and Creates Value Rating: 0 out of 5 stars0 ratingsLuxury, Lies and Marketing: Shattering the Illusions of the Luxury Brand Rating: 0 out of 5 stars0 ratingsDaring to Compete: Accelerate Your Business to Market Leadership with EY's 7 Drivers of Growth Rating: 0 out of 5 stars0 ratingsBrand Shift: The Future of Brands and Marketing Rating: 0 out of 5 stars0 ratingsThe Creative Entrepreneurs Rating: 0 out of 5 stars0 ratingsConversations on Managing Marketing Rating: 0 out of 5 stars0 ratingsThe Magnet Effect (Review and Analysis of Berst's Book) Rating: 0 out of 5 stars0 ratingsMarketing to the Ageing Consumer: The Secrets to Building an Age-Friendly Business Rating: 0 out of 5 stars0 ratingsWhy Integration Marketing: Essential of Integrated Marketing Communications Rating: 0 out of 5 stars0 ratingsThe Brave New World of Publishing: The Symbiotic Relationship Between Printing and Book Publishing Rating: 0 out of 5 stars0 ratingsEthical Marketing and The New Consumer Rating: 0 out of 5 stars0 ratingsBrand Zeitgeist: Embedding Brand Relationships into the Collective Consciousness Rating: 0 out of 5 stars0 ratingsVisual Selling: Capture the Eye and the Customer Will Follow Rating: 3 out of 5 stars3/5The 7 Fundamentals of Loyalty: A Guide to Building Strong Customer Relationships Rating: 0 out of 5 stars0 ratingsMonthly Subscription Business Model A Complete Guide - 2020 Edition Rating: 0 out of 5 stars0 ratingsJust doing it. The New Asian Century: A History of Advertising Rating: 0 out of 5 stars0 ratingsTo the TOP: Smart Free Marketing for Entrepreneurs and Start-Ups Rating: 0 out of 5 stars0 ratingsFlip the Funnel (Review and Analysis of Jaffe's Book) Rating: 0 out of 5 stars0 ratingsExpert to Entrepreneur: How to Turn Your Hard-Won Expertise into a Thriving Business Rating: 0 out of 5 stars0 ratingsMarket Segmentation A Complete Guide - 2020 Edition Rating: 0 out of 5 stars0 ratingsThe Online Marketplace Advantage: Sell More, Scale Faster, and Create a World-Class Digital Customer Experience Rating: 0 out of 5 stars0 ratingsThe Dogfish Head Book: 26 Years of Off-Centered Adventures Rating: 0 out of 5 stars0 ratingsLoyalty Myths: Hyped Strategies That Will Put You Out of Business -- and Proven Tactics That Really Work Rating: 4 out of 5 stars4/5Brand Enigma: Decoding the Secrets of your Brand Rating: 0 out of 5 stars0 ratingsThe Beer Lover's Guide to the USA: Brewpubs, Taverns, and Good Beer Bars Rating: 0 out of 5 stars0 ratingsRe-Branding the Nation Rating: 5 out of 5 stars5/5
E-Commerce For You
The Passive Income Cheat Sheet Rating: 4 out of 5 stars4/5The Digital Marketing Handbook: A Step-By-Step Guide to Creating Websites That Sell Rating: 5 out of 5 stars5/5Passive Income: Step By Step Guide On How To Create Passive Income And Live Your Dreams (Make Money Online) Rating: 5 out of 5 stars5/5Digital Product Blueprint - Step By Step Guide To Create And Sell Profitable Digital Products Online Rating: 4 out of 5 stars4/5The Bitcoin Standard: The Decentralized Alternative to Central Banking Rating: 4 out of 5 stars4/5How To Create & Sell Digital Products Rating: 4 out of 5 stars4/52022 Best Ways To Make Money Online Rating: 4 out of 5 stars4/5A Beginner's Guide To Day Trading Online 2nd Edition Rating: 4 out of 5 stars4/5Chat-GPT Income Ideas: Pioneering Monetization Concepts Utilizing Conversational AI for Profitable Ventures Rating: 4 out of 5 stars4/5How I Made My First $1000 on Etsy (With No Social Media Following and No Money to Spend on Advertising Rating: 5 out of 5 stars5/5The Beginner's Affiliate Marketing Blueprint Rating: 4 out of 5 stars4/5Influencer: Building Your Personal Brand in the Age of Social Media Rating: 4 out of 5 stars4/5The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible Rating: 4 out of 5 stars4/580/20 Sales and Marketing: The Definitive Guide to Working Less and Making More Rating: 4 out of 5 stars4/5The Founders: The Story of Paypal and the Entrepreneurs Who Shaped Silicon Valley Rating: 4 out of 5 stars4/5How to Write Copy That Sells: The Step-By-Step System For More Sales, to More Customers, More Often Rating: 4 out of 5 stars4/5Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World Rating: 5 out of 5 stars5/5Tube Ritual: Jumpstart Your Journey to 5000 YouTube Subscribers Rating: 0 out of 5 stars0 ratingsBuilding a StoryBrand: Clarify Your Message So Customers Will Listen Rating: 4 out of 5 stars4/5The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue Rating: 4 out of 5 stars4/5
Reviews for Brand Hijack (Review and Analysis of Wipperfurth's Book)
1 rating0 reviews
Book preview
Brand Hijack (Review and Analysis of Wipperfurth's Book) - BusinessNews Publishing
Book Presentation:
Brand Hijack by Alex Wipperfurth
Summary of Brand Hijack
(Alex Wipperfurth)
Book Abstract
MAIN IDEA
Companies like Starbucks, eBay, Palm and Red Bull have built multi-billion-dollar valuations without using any conventional advertising campaigns. Far from being lucky breaks, the success of these and other companies demonstrate the smart approach to building a business and a brand in the twenty-first-century is to do what can be termed marketing without marketing
.
More specifically, these brands create the illusion that success is happening serendipitously as driven by the users rather than as dictated by the corporation. This is good, because it means the user base feels like they’re in control of the brand. Consumers who instantly and automatically reject traditional marketing as being too intrusive respond well to the invitation to help shape what their favorite brand will mean in the future. This is the essence of marketing without marketing.
The key to building a brand nowadays is to let the market hijack your brand. The more marketplace involvement you have, the better-even if that takes your brand off in unanticipated directions. What you’ll ultimately end up with is a brand experience which is richer, better, more genuine and therefore more sustainable than anything you would have consciously developed yourself. Have the confidence to let the market decide how your brand evolves.
"Welcome to marketing without marketing: the emergence of the hijacked brand. Don’t let the all-too-clever subtitle fool you. Far from representing the absence of marketing, this approach is the most complex sort of marketing possible, as well as the least understood. Brand Hijack addresses such advertising industry crises as media saturation, consumer evolution, and the erosion of image marketing. This type of marketing is not for everyone. You must be willing to let the market take over. You must be confident enough to stop clamoring for control and learn to