Freemium: Attract more customers and boost your sales
By 50minutes
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About this ebook
This book is a practical and accessible guide to understanding and implementing the freemium model, providing you with the essential information and saving time.
In 50 minutes you will be able to:
• Understand the different types of free offers given to customers and how they can be beneficial to a business
• Implement the freemium business model into your business to grow your customer base
• Offer a premium product with concrete improvements and additional services to increase your premium conversion rate
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Book preview
Freemium - 50minutes
Key information
Names: Freemium, crippleware.
Uses: Business model, adapted for digital products and digital data.
Why is it successful? Original cost management, massive attraction of customers, adapted to digital products.
Key words: Freemium, free, premium, digital, conversion rate.
Introduction
There’s No Such Thing as a Free Lunch. This title of a book by the American economist Milton Friedman (1912-2006) speaks volumes about the attitude of the majority of economists towards free items: they simply do not exist.
Good to know: There’s No Such Thing as a Free Lunch
This phrase, from an unknown author, was popularised by economists such as Friedman. It refers to the illusion of free offers: everything has a price, whether direct or indirect, visible or hidden.
However, a quick browse of the applications offered on the internet provides several counter-examples, including Spotify, Dropbox and antivirus software. Nonetheless, these products are not completely free:
Spotify limits free listening time;
Dropbox only offers some storage space for free;
the antivirus software only offers reduced protection.
These applications have the same mode of distribution: the offer includes a free version and a more sophisticated