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PESTLE Analysis: Understand and plan for your business environment

PESTLE Analysis: Understand and plan for your business environment

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PESTLE Analysis: Understand and plan for your business environment

4/5 (1 valutazione)
42 pagine
24 minuti
Sep 17, 2015


Prepare the best strategies in advance

This book is a practical and accessible guide to understanding and implementing the PESTLE analysis, providing you with the essential information and saving time.

In 50 minutes you will be able to:

   • Understand the uses of the PESTLE analysis and how it can be useful for your business
   • Categorize the macroeconomic variables of your business into the six different sections of the PESTLE analysis: Political, Economic, Socio-cultural, Technological, Legal and Environmental.
   • Analyze your findings and use the information to construct possible future scenarios and plan the best action to take in advance

ABOUT 50MINUTES.COM | Management & Marketing

50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.
Sep 17, 2015

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Key information

Names: PESTLE analysis, PESTEL analysis, PESTLE framework.

Uses: the PESTLE analysis enables a manager to identify the key macroeconomic factors that may have an influence on the future development of the business.

Why is it successful? The identification of future macroeconomic variables that might be of interest and the construction of different scenarios allow the manager to better anticipate the strategic decisions needed to ensure the proper development and sustainability of the business.

Key words:

Competitive advantage: an asset that allows an organisation to stand out positively and get ahead of its competitors in a particular sector.

Competitive strategy: methodology implemented with the aim of maximising the success of the business through innovation and greater advantages than those of the competition.

Economic situation: the overall position of an entity, determined by all of its political, economic and social elements.

Pivot variable: an element of crucial importance that can greatly influence the development of the company.

Scenario: the likely theoretical projection for the near or distant future.


The company and its environment

Characterised by an ever-changing environment, our current society differs in many ways from what it was before. Adapting to the changing and competitive environment has now become a necessity for any manager wanting to keep their business afloat and help it to prosper in the coming years. The environment (macroeconomic dimension) has actually proven itself to be a source of

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  • (4/5)
    It is simple, short, clear and educational. It gives insights of limitations as well along with the advantages of the PESTLE Analysis.