How to Write a Business Case: For Anything
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About this ebook
This eBook will introduce you to a simple process for developing or building a BUSINESS CASE that will help you achieve the objective of obtaining top-level commitment that will make your project achievable. It provides proven strategies for creating a BUSINESS CASE that: (1) Determines if a proposed project is worth doing; (2) Determines if a proposed project creates value by reducing / deferring costs or increasing profit; and (3) Builds a business case to show the overall impact on the bottom line for all the value drivers impacted by the proposed project. This eBook takes the reader step by step through writing a BUSINESS CASE that is designed to: (1) Addresses value, cost, and concerns; (2) Help you understand your organization’s exiting (as is) and future (to be) state; (3) Help you understand the strategic direction of your organization and the development of its desired market; (4) Help you justify the investment ... and sell the project; and (5) Help you ensure there is a shared vision among all involved by putting all things which are being demanded from your organization and the proposed project staff into the right perspective.
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Book preview
How to Write a Business Case - West Palm Consulting LLC
Table of Contents
Introduction
Why You Should Read This Book
Chapter 1: BUSINESS CASE or Business Model?
Chapter 2: Is the Proposed Project Worth Doing?
Chapter 3: Three Bases of Argument
Chapter 4: Why Build a BUSINESS CASE?
Chapter 5: What is a BUSINESS CASE?
Chapter 6: Value / Profit Tree
Chapter 7: Value Impact Analysis
Chapter 8: Determine Value Drivers
Chapter 9: Business Performance Model
Chapter 10: Quantify Benefits
Chapter 11: BUSINESS CASE Results
Chapter 12: Structure of a BUSINESS CASE
Chapter 13: Who Leads Business Change?
Chapter 14: Critical Success Factors
Chapter 15: The Elevator Test
Chapter 16: BUSINESS CASE Template
Chapter 17: Compelling Reasons for Using a Template
About The Author
Other Books by West Palm Consulting LLC
Introduction
This eBook will introduce you to a simple process for developing or building a BUSINESS CASE that will help you achieve the objective of obtaining top-level commitment that will make your project achievable. It provides proven strategies for creating a BUSINESS CASE that: (1) Determines if a proposed project is worth doing; (2) Determines if a proposed project creates value by reducing / deferring costs or increasing profit; and (3) Builds a BUSINESS CASE to show the overall impact on the bottom line for all the value drivers impacted by the proposed project. This