Everand Logo

Welcome to Everand!

  • Discover millions of ebooks, audiobooks, and so much more with a free trial

    Only $11.99/month after trial. Cancel anytime.

    Low Cost / No Cost Marketing 123: 3 Steps to Effective Marketing with Little or No Money
    Low Cost / No Cost Marketing 123: 3 Steps to Effective Marketing with Little or No Money
    Low Cost / No Cost Marketing 123: 3 Steps to Effective Marketing with Little or No Money
    Ebook39 pages32 minutes

    Low Cost / No Cost Marketing 123: 3 Steps to Effective Marketing with Little or No Money

    By Barry Silverstein

    ()

    Read preview

    About this ebook

    Small business owners are always looking for the most cost-effective way to market their product or service. In fact, many small business owners want to find a way to do effective marketing while spending little or no money. This eGuide documents a practical, proven way to do just that. It explains a 3-step strategy that combines online marketing, public relations, and community engagement – all of which have little or no cost associated with them.

    The strategy was developed by branding and marketing expert Barry Silverstein. His thirty-five years of experience was spent with his own direct marketing agency, and other marketing agencies, servicing mid-sized and large clients. These clients always had marketing budgets, so they could buy media and execute direct marketing and advertising. They often had a staff of people to do the work. Much of what they did revolved around programs that integrated every form of media into a coordinated marketing effort.

    When Silverstein started counseling small business owners at a Small Business Center ten years ago, they all wanted to know how they could execute effective marketing with little or no money. He thought about this and decided to analyze what his previous clients were doing with a focus on the marketing tactics that cost the least but were still effective. He finally arrived at an overall strategy that concentrated on three specific areas that had little or no cost associated with them and that became the basis for a low cost / no cost marketing strategy. That strategy has been refined over time but the core principles remain the same.

    This eGuide, intended for small business owners with limited marketing knowledge and experience, offers an overview of each of the three areas and provides specific tips for implementation. Additional resources selected specifically for small business owners are included.

    LanguageEnglish
    PublisherBarry Silverstein
    Release dateJan 4, 2016
    ISBN9781311760982
    Low Cost / No Cost Marketing 123: 3 Steps to Effective Marketing with Little or No Money
    Author

    Barry Silverstein

    I am an author, blogger, brand historian and retired marketing professional.I have a background in advertising and marketing. I founded a direct and Internet marketing agency and ran it for twenty years, and I have over forty years of business experience.I have authored the following non-fiction books: World War Brands; Boomer Brand Winners & Losers; Boomer Brands; Let's Make Money, Honey: The Couple's Guide to Starting a Service Business - co-author (GuideWords Publishing); The Breakaway Brand - co-author (McGraw-Hill); Business-to-Business Internet Marketing (Maximum Press); Internet Marketing for Technology Companies (Maximum Press); and three books for small business managers in the Collins Best Practices series (HarperCollins). I have also written the following eGuides, all published by 123 eGuides: Branding 123 (Second Edition), B2B Marketing, Low Cost/No Cost Marketing 123, Product Launch 123, Sales Leads 123, and On Your Own 123.I have written two novels: The Doomsday Virus and Water's Edge.I publish a blog for Boomers (www.happilyrewired.com) and a blog for dog lovers (www.cmdog.com).

    Read more from Barry Silverstein

    Related to Low Cost / No Cost Marketing 123

    Related ebooks

    Marketing For You

    View More
    View More

    Related podcast episodes

    Related articles

    • Article

      Track Your Marketing Metrics To Improve Your Impact And Reach

      Jun 22, 2020

      When things are going well, marketing and business development tend to slide towards the bottom of your practice’s long to-do list. However, the current operating environment – caused by the coronavirus pandemic and its subsequent shutdown – has seen

      4 min read

    • Article

      10 Reasons Social Selling Is Failing

      Nov 2, 2016

      1. LACK OF CONTENT Your social selling program isn’t going to work without content. You may want to make noise on the social channels, and you may want attention. You can’t have attention without content. Salespeople without content are unarmed. 2.

      2 min read

    • Article

      Find Work Through Social Media

      Aug 7, 2020

      The past few months have been tough for freelance artists and illustrators, to say the least. With projects cancelled left, right and centre, and with physical networking becoming nigh-on impossible, many have turned to social media as a way to find

      6 min read

    • Article

      Building Good Client Relationships

      May 14, 2021

      There are many pillars that support good customer relations (and hence business success); amongst these are recognition, acknowledgement and praise. The fresh-produce sector provides many opportunities to practise these. Indeed, they are essential it

      1 min read

    • Article

      Facebook Is Testing Ways To Compensate Video Creators So It Can Cut Into YouTube's Dominance

      Mar 19, 2018

      If you're a die-hard fan of a Facebook video creator, the social network may soon give you a way to pay for exclusive content and award you with a digital badge to declare your fandom. Those are some of the new ideas Facebook is introducing in the co

      2 min read

    • Article

      My Top Four Ideas For Personalised Social Media Marketing

      Sep 22, 2021

      This is the practice of sending target adverts to consumers who’ve already interacted with your website, the people who might have read your latest news section or added items to their cart but not checked them out. Focus on these people, and show th

      1 min read

    • Article

      Making Memories

      Feb 11, 2018

      Making Memories
      5 min read

    • Article

      Get Publicity

      Jun 24, 2021

      Get Publicity
      14 min read

    • Article

      Snippets

      Apr 22, 2019

      Snippets
      4 min read

    • Article

      How to Sell Yourself

      Dec 1, 2019

      How to Sell Yourself
      2 min read

    • Article

      Social Media Marketing On Facebook

      Sep 14, 2020

      Social media is one of the most powerful channels for marketing products. It therefore pays any producer to invest time and effort to create high-quality, visually attractive online content. And this applies in agriculture as much as anywhere else. S

      1 min read

    • Article

      Editor's Note

      Oct 14, 2019

      Everything’s a little bit upside-down. As we industrialised, manufacturing and transport became more affordable and manageable. Big business grew; big business leaders grew complacent. Soon they were able to visualise items ordered, manufactured, shi

      2 min read

    • Article

      Lessons Learned

      Feb 11, 2018

      Lessons Learned
      7 min read

    Related categories

    Reviews for Low Cost / No Cost Marketing 123

    0 ratings

    0 ratings0 reviews

    What did you think?

    Tap to rate

    Review must be at least 10 words

      Book preview

      Low Cost / No Cost Marketing 123 - Barry Silverstein

      Low Cost / No Cost Marketing 123

      3 Steps to Effective Marketing

      with Little or No Money

      Barry Silverstein

      A 123 eGuide

      Smashwords Edition

      Copyright 2016, Barry Silverstein. All rights reserved.

      123 eGuide is a trademark of 123 eGuides

      Smashwords Edition, License Notes

      This eBook is licensed for your personal enjoyment only. This eBook may not be resold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each recipient. If you’re reading this book and did not purchase it, or it was not purchased for your use only, then please return to Smashwords.com and purchase your own copy. Thank you for respecting the hard work of this author.

      Note: All web links are current as of publication. The author is not responsible for links that may have changed or for content on unaffiliated websites.

      Table of Contents

      The Starting Line: Can You Really Do Effective Marketing with Little or No Money?

      1: Use Online Marketing as the Foundation of Your Marketing Program

      2: Become Adept at Public Relations

      3: Engage with Your Community

      The Finish Line: Putting It All Together

      Additional Resources

      About the Author

      About 123 eGuides

      The Starting Line

      Can You Really Do Effective Marketing with Little or No Money?

      As I write this, I am thinking about the ten years of volunteer marketing counseling I have done through a Small Business Center with owners of small businesses. I have met with hundreds of small business owners, and virtually every one of them has wanted to launch an effective marketing program to promote their product or service with little or no money.

      Every time I heard this from a small business owner, I thought it was unrealistic if not impossible. But all of these business owners had the same problem: Unlike larger companies, their tiny organizations had no marketing budget and no staff to do the work. They themselves had little if any basic knowledge of marketing. So how in the world would I be able to help them?

      My thirty-five years of experience prior to small business counseling was with my own direct marketing agency, and other marketing agencies, servicing mid-sized and large clients. These clients always had marketing budgets, so they could buy media and execute direct marketing and advertising. They often had a staff of people to do the

      Enjoying the preview?
      Page 1 of 1