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    The 7 Elements of Highly Effective Advertising
    The 7 Elements of Highly Effective Advertising
    The 7 Elements of Highly Effective Advertising
    Ebook53 pages43 minutes

    The 7 Elements of Highly Effective Advertising

    By Gabriel Aluisy

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    About this ebook

    Have you ever had an ad that was a complete dud? Have you ever sunk a ton of money into a campaign and the phone never rang? You're not alone, but there's a better way!

    This book teaches entrepreneurs and managers an effective step-by-step process of creating advertisements that hook customers and generate more sales. You'll learn the different ad types, their effect in the different stages of the sales cycle and the best scenarios in which to use them. Along the way, readers will learn the benefits of split testing, creating focus groups, tracking results and the personality traits of people across generational divides. Whether you're creating pay per click ads, email campaigns, billboards or magazine spreads, the principles and techniques taught in this book will apply.

    Bonus content includes links to downloadable worksheets and tools that will enhance your learning experience as you follow the steps in this book.

    LanguageEnglish
    PublisherGabriel Aluisy
    Release dateNov 3, 2015
    ISBN9780990583226
    The 7 Elements of Highly Effective Advertising
    Author

    Gabriel Aluisy

    Gabriel Aluisy is the founder of Shake Creative, an award-winning branding and design agency based in Tampa, Florida focused on helping private clubs and luxury lifestyle brands build revenue and connect with consumers. He received his bachelor of arts from American University’s School of Communication in Washington, DC where he studied Visual Media. He has designed and developed marketing campaigns and brand collateral for over 1,000 companies including national franchises and brands. His work has won awards, but more importantly, has generated millions of dollars of revenue for his clients. He is the bestselling author of Moving Targets, Creating Engaging Brands in an On-Demand World and he is also the host of the Branding Podcast, a weekly internet radio show that helps entrepreneurs and startup founders create loyal followings for their brands. Gabriel has been featured in leading publications such as Entrepreneur®, and is regularly a guest on radio, television and blogs. He is passionate about art & design, golf, travel and preserving the world’s indigenous cultures & languages. He tweets @GabrielAluisy.

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      Book preview

      The 7 Elements of Highly Effective Advertising - Gabriel Aluisy

      The 7 Elements of Highly Effective Advertising

      Gabriel Aluisy

      Published by Shake Press at Smashwords

      Copyright 2015 Gabriel Aluisy

      Table of Contents

      Introduction

      Chapter 1 - Logic vs. Emotions

      Chapter 2 - The 6 Types of Ads

      Chapter 3 - Goal Setting & Metrics

      Chapter 4 - Focus Groups & Split Testing

      Chapter 5 - The 7 Elements of Highly Effective Ads

      Chapter 6 - The Value Systems of Generations

      Chapter 7 - Tools & Resources

      About the Author

      Introduction

      Not every ad is designed to sell. I know this statement at first glance must have you scratching your head. From reading that first sentence, you’re probably thinking I’m a kook, a hack, or a two-bit shyster who just took your email address and handed you 47 electronic pages of rubbish. But if you will trust me, and if you can take a walk down the path of marketing enlightenment with me, I promise at the end of this book you’ll agree. I also promise that won’t be the only myth we bust on our journey.

      The goal of this book is to get you thinking differently about the ads and marketing collateral you create. This isn’t a motivational book, so I’m not going to sugarcoat things. I’m going to ask you to stretch yourself and be open to criticism and to change. I’m going to challenge your preconceptions and the way you’ve always done things. Since there’s no time like the present, let me make a perfectly blunt statement before we even reach chapter one: you’ve probably been advertising the wrong way.

      How do I know that? For the last ten years I’ve been helping businesses create ads and marketing collateral. From billboards and full page spreads in national magazines to landing pages and email newsletters, I’ve seen it all. Most of the time the same mistakes pop up. Often, the same blunders are made from seasoned entrepreneurs and rookies alike. So no matter where you are in your career or entrepreneurial journey, chances are you’ll learn quite a bit from this book.

      My career as a graphic artist, art director and agency owner continues to be a rewarding one. But I’d be lying if I told you there weren’t many days along

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