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    Marketing Sugar and other Sweeteners
    Marketing Sugar and other Sweeteners
    Marketing Sugar and other Sweeteners
    Ebook318 pages6 hours

    Marketing Sugar and other Sweeteners

    By L.C. Polopolus and Jesus Alvarez

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    About this ebook

    Marketing Sugar and Other Sweeteners was written to fill a large void of literature on the marketing aspects of an important sector of the food market. In fact, there are no books available on this subject.
    The intent of this book is to provide a readable, non-technical publication which provides a comprehensive presentation of major issues, trends, data, and likely outcomes of sweetener marketing. The emphasis is upon presentation of the real world operation of sugar and other sweetener markets as opposed to a theoretical model of sweetener markets. This objective requires probing into private market institutions such as sugar brokerage, as well as publicly instituted sugar policies of the American federal government.
    All of the participants in sweetener production, marketing, and policy will find this book useful.
    LanguageEnglish
    PublisherElsevier Science
    Release dateSep 30, 1991
    ISBN9780444599612
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