Memory in Everyday Life
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About this ebook
Contrasted, probably for the first time, are two major styles of research in applied memory research: The naturalistic approach, which has sought to study memory in everyday environments, using actual experiences from people's lives as the raw data from which to derive more general principles, and the applied cognitive approach, whereby theories and methods are developed using orthodox laboratory techniques which are then validated by applying them directly to real phenomena. This is one of the few books to bring together evidence across the very wide spectrum of humdrum activity that constitutes the everyday uses of memory.
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