Everand Logo

Welcome to Everand!

  • Discover millions of ebooks, audiobooks, and so much more with a free trial

    Only $11.99/month after trial. Cancel anytime.

    What Is Big Data
    What Is Big Data
    What Is Big Data
    Ebook25 pages10 minutes

    What Is Big Data

    By Jay Kassing

    ()

    Read preview

    About this ebook

    What’s the fuss behind BIG DATA?
    I’ve asked myself the same question and am excited to tell you about my latest book, What is Big Data? It’s a little book, packed with big ideas. If you have wondered why there’s so much buzz about “big data” and whether you should be using it at your institution, this book will provide the answers you’re looking for. It might surprise you, it might bring a smile to your face, and it might make you think about data in a whole new way. I hope you will share it with your board members, marketing department, and executive team.

    LanguageEnglish
    PublisherGoMarquis
    Release dateAug 5, 2015
    ISBN9781311917195
    What Is Big Data
    Author

    Jay Kassing

    The books I have written highlight the fundamental need we all have to take action on client intelligence, market opportunities and regulatory expectations. Each is written in a highly visual style that makes it super easy to understand what is required of us in these times. Hit our website and ask for a copy of any of them. I am happy to share. All of us at MARQUIS are wired to help our clients get results. Nothing else matters. I love helping banks and credit unions get results! Marketing, data analytics, direct and digital marketing, profitability, CRM and even regulatory compliance (CRA, HMDA & Fair Lending.)

    Related to What Is Big Data

    Related ebooks

    Marketing For You

    View More
    View More

    Related podcast episodes

    Related articles

    • Article

      Data In A Digital World

      Sep 23, 2019

      Data In A Digital World
      3 min read

    • Article

      Bank On, Powered by Tech

      Aug 6, 2020

      The IMF recently projected a deep (-4.9 per cent) contraction of the global economy in 2020, with advanced economies likely to be particularly vulnerable. The agency expects the Indian economy to contract by 4.5 per cent, a historic low. The downturn

      5 min read

    • Article

      On Data, Value And Consent

      May 15, 2019

      On Data, Value And Consent
      5 min read

    • Article

      Charting A New Path for Your Organization: The 4Ps

      Sep 1, 2020

      WHERE DO WE GO FROM HERE? That is the question being asked by just about everyone, everywhere. With the onset of the COVID-19 pandemic, business priorities immediately shifted from ‘how will we grow?’ to ‘how will we survive?’ As our medical and gove

      6 min read

    • Article

      The Future Of Cannabis Data

      Jan 10, 2024

      The Future Of Cannabis Data
      3 min read

    • Article

      The Data-Empowered Organization

      Sep 1, 2022

      A FEW YEARS BACK, the media was full of articles about how Big Data would solve a perrennial challenge: gaining valuable customer insights. Today, it is everywhere because of the growth of devices recording data and the connectivity between those dev

      6 min read

    • Article

      Small Data

      Oct 8, 2022

      Small Data
      3 min read

    • Article

      Q&A

      May 1, 2023

      Describe the capability that companies like Netflix, UPS, Amazon and Caesars Entertainment have in common. These are all leading firms in their industries with respect to leveraging analytics as a source of competitive advantage. We now have so much

      7 min read

    • Article

      As CMOs Morph, Agency Strategists Rise

      Oct 14, 2019

      Providing advice about collection, processing, interpretation and meaningful deployment of data has become a common discussion between clients and agencies. However, more than a real necessity aiming at addressing a specific challenge or embracing an

      4 min read

    • Article

      Seek And You Shall Find

      Mar 20, 2018

      Shit in, shit out. It’s a crude phrase that can be applied to a number of business sectors and it’s also true when it comes to marketing. And at a time when data is deemed to be so crucial for business success, the companies that can wrangle it – and

      4 min read

    • Article

      Further Insights

      Jun 9, 2021

      From our survey, marketers tell us there is a will to invest in tools to strengthen their analytics measurement and automation. But with challenges in user capabilities and know-how as well as a lack of human resources to deploy such MarTech how can

      4 min read

    • Article

      The Future Of Media

      Jul 7, 2019

      It’s quite confronting being forced to think five years in the future let alone what might not even be around in that time. A quick glimpse into the future is both exciting and terrifying all at once. I think the biggest things that will suffer/impro

      7 min read

    • Article

      Leadership Forum: Making Digital Transformation A Reality

      Jan 1, 2018

      Glenda Crisp Senior Vice President and Chief Data Officer, TD Bank Group + Connie Bonello Associate Partner, Financial Services, IBM Canada IN MOST OF TODAY’S ORGANIZATIONS, data underpins every transaction, operation and interaction. And yet, the ab

      8 min read

    • Article

      Embracing AI in Financial Services

      Jan 1, 2020

      You are the Chief Science Officer at RBC and you also oversee its AI research institute. Describe the bank’s interest in this arena. There are many aspects to our interest in AI. First of all, financial services is a very data-driven business. From t

      6 min read

    • Article

      Journey

      Jul 1, 2021

      Journey
      6 min read

    Related categories

    Reviews for What Is Big Data

    0 ratings

    0 ratings0 reviews

    What did you think?

    Tap to rate

    Review must be at least 10 words

      Book preview

      What Is Big Data - Jay Kassing

      Enjoying the preview?
      Page 1 of 1