Everand Logo

Welcome to Everand!

  • Discover millions of ebooks, audiobooks, and so much more with a free trial

    Only $11.99/month after trial. Cancel anytime.

    Building Online Relationships: One Reader At A Time
    Building Online Relationships: One Reader At A Time
    Building Online Relationships: One Reader At A Time
    Ebook206 pages1 hour

    Building Online Relationships: One Reader At A Time

    By LaShaunda Hoffman

    ()

    Read preview

    About this ebook

    Readers buy from writers they know and trust. This means, dear author, you have to find ways for new readers to get to know you and to want to create a relationship with you. Building Online Relationships - One Reader at a Time is your one-stop online promotion guide. Award-winning publisher of Shades of Romance Magazine, LaShaunda C. Hoffman, has consolidated over 14 years of expertise in online promotion into this how-to guide.

    By reading, and applying what you learn in this book, you will promote like a pro and build trust with your readers so they become loyal buyers. Every chapter includes an action plan you can implement immediately to learn: What promotion is all about in this digital age. A proven goal setting strategy for getting your book in the hands of the reader who is looking for it. Step-by step actions you can take to get in front of new readers every day. How you can begin creating relationships with new readers TODAY.

    This book is perfect for you if you are:

    A new writer who is ready to learn how to reach new readers.

    A seasoned writer looking for some new tricks.

    Struggling with your promotion and don’t have a clue where to start.

    Ready to promote your products and services online.

    LanguageEnglish
    PublisherLaShaunda Hoffman
    Release dateJul 28, 2015
    ISBN9780996124515
    Building Online Relationships: One Reader At A Time
    Author

    LaShaunda Hoffman

    LaShaunda C. Hoffman took her love for books and turned it into an award winning online magazine, Shades of Romance Magazine. Her mission in life is to introduce as many books as she can to readers. She's happily married mother of three who believes in dreams and working hard to achieve them. She started a coaching program - Virtual Tea With LaShaunda to train writers on promoting their books online.

    Related authors

    Related to Building Online Relationships

    Related ebooks

    Marketing For You

    View More
    View More

    Related podcast episodes

    Related articles

    • Article

      We Can Be Anyone: A Pride Month Conversation with Nicole Dennis-Benn

      Jun 24, 2019

      I think of that little girl in me, that 17-year-old, 14-year-old, who wanted to see books like mine. I wanted to see love between two women on the page. The post We Can Be Anyone: A Pride Month Conversation with Nicole Dennis-Benn appeared first on T

      13 min read

    • Article

      Julie Solomon

      Jun 1, 2022

      Julie Solomon
      5 min read

    • Article

      NOT by the BOOK

      Aug 19, 2022

      NOT by the BOOK
      5 min read

    • Article

      Is the Workshop Tomorrow?

      Feb 14, 2018

      POETS & WRITERS IS MORE than a magazine. We are a nonprofit organization dedicated to serving creative writers. We pay fees to writers giving readings and leading workshops, provide information and advice to authors, and help them connect with one an

      3 min read

    • Article

      Farewell And Thank You

      Apr 5, 2024

      Fresh from school armed with my Social Work degree, I was so scared to be practising as a social worker for the first time. Like every fresh graduate, I’d always wondered what my first job would be like, and where I would be working, and I’d really h

      3 min read

    • Article

      Is the Workshop Tomorrow?

      Feb 7, 2018

      POETS & WRITERS IS MORE than a magazine. We are a nonprofit organization dedicated to serving creative writers. We pay fees to writers giving readings and leading workshops, provide information and advice to authors, and help them connect with one an

      3 min read

    • Article

      Be HAPPY & Fulfilled

      Jun 12, 2021

      Be HAPPY & Fulfilled
      4 min read

    • Article

      Should I Stay Or Should I Go?

      Aug 16, 2023

      Should I Stay Or Should I Go?
      14 min read

    • Article

      Be HAPPY & Fulfilled

      Jun 12, 2021

      Be HAPPY & Fulfilled
      4 min read

    • Article

      Be HAPPY & Fulfilled

      Jun 12, 2021

      Be HAPPY & Fulfilled
      4 min read

    • Article

      A Q&A With Megan Phelps-Roper, Author Of ‘Unfollow’

      Oct 10, 2019

      Former Westboro Baptist Church member Megan Phelps-Roper discusses her break with the organization, Twitter, and her new book, “Unfollow.”

      2 min read

    • Article

      Be HAPPY & Fulfilled

      Jun 12, 2021

      Be HAPPY & Fulfilled
      4 min read

    • Article

      Five Quick Questions 5

      Oct 6, 2022

      Five Quick Questions 5
      1 min read

    • Article

      Changing Perceptions One Book At A Time

      Nov 3, 2022

      SHARE YOUR NEWS To feature in subscribers’ news contact: tjackson@warnersgroup.co.uk ‘You know, addictions have a terrible reputation,’ writes subscriber Sarina Wheatman. ‘It is a mental health illness that is so stigmatised that most people feel it

      1 min read

    • Article

      Lisa Hagan

      Feb 13, 2023

      Seasoned literary agents on the business of publishing. GENRES: Nonfiction—self-help, spiritual, metaphysical, and health. CLIENTS INCLUDE: Elaine Clayton, Jessie Asya Kanzer, Amy Leigh Mercree, Sally K. Norton, Nick Redfern, Dean Sluyter, Wayne Whit

      3 min read

    • Article

      Letting Go

      Feb 15, 2023

      THEY tell you to write the book you’re afraid to write. But let’s be honest: It’s scary to write any book. There’s the fear you won’t be able to write it. The fear you’ll write it and won’t be able to sell it. The fear you’ll sell it and it will flop

      10 min read

    • Article

      Letting Go

      Feb 15, 2023

      THEY tell you to write the book you’re afraid to write. But let’s be honest: It’s scary to write any book. There’s the fear you won’t be able to write it. The fear you’ll write it and won’t be able to sell it. The fear you’ll sell it and it will flop

      10 min read

    • Article

      ‘How I Found My WORTH’

      Apr 14, 2021

      We all have a story. Whether standing in front of a mirror fixated on the width of our hips, or sitting in an office feeling like we don’t deserve to be there, there are many moments of doubt every woman is familiar with. And research by L’Oréal Pari

      5 min read

    • Article

      Letters

      Jun 18, 2021

      Letters
      5 min read

    • Article

      Agents & Editors JAMIA WILSON

      Aug 16, 2023

      Agents & Editors JAMIA WILSON
      15 min read

    • Article

      Let’s Go Girls!

      Oct 27, 2021

      Last week, a little trip to see the beautiful blossoms in Hagley Park with my two darlings ended up with me carrying my toddler under one arm, her bike under another, all the while pushing the pram and trying my best not to spill my coffee! On the ou

      3 min read

    • Article

      An Open Book

      Nov 1, 2021

      An Open Book
      3 min read

    • Article

      Circles’ Roundup

      Aug 6, 2020

      I belong to Women Aloud NI (WANI), a community group that seeks to encourage and support women writers living in or from Northern Ireland, writes Céline Holmes. Together, prompted by our chairman Angeline King, we have produced a book in just a coupl

      3 min read

    • Article

      Women In Business

      Aug 1, 2021

      Women In Business
      29 min read

    • Article

      Reviewers & Critics

      Feb 12, 2020

      Reviewers & Critics
      5 min read

    • Article

      Daisy Johnson

      Jul 1, 2021

      ‘I always knew that my life would involve books but I never thought I’d write them. Being an author seemed the sort of mythical thing that would happen to somebody else. However much I may have wanted it, it wasn’t going to happen to me. I mean, I co

      3 min read

    • Article

      A LETTER To My MENTOR

      Sep 4, 2019

      A LETTER To My MENTOR
      6 min read

    • Article

      Ernie Chiara

      Jun 12, 2023

      GENRES: Fantasy, science fiction, and horror in the adult, young adult (YA), and middle-grade age categories, as well as YA contemporary CLIENTS INCLUDE: Katharine J. Adams, Cassandra Newbould, Aman J. Bedi, Meredith Mooring Ernie Chiara started with

      3 min read

    Related categories

    Reviews for Building Online Relationships

    0 ratings

    0 ratings0 reviews

    What did you think?

    Tap to rate

    Review must be at least 10 words

      Book preview

      Building Online Relationships - LaShaunda Hoffman

      Your calendar is an important part of your promotion. It helps keep you organized, and it’s great to be able to see where you are or where you are going with your promotion.

      Some writers prefer a desktop calendar or pocket calendars. Google’s online calendar is also useful, and it synchronizes to your phone or tablets.

      Don’t move forward with this workbook until you have a calendar you can work with. Get one you feel comfortable using because if it’s not what you like, you will not use it and I need you to use your calendar.

      I use a pocket calendar I can place in my purse. I purchased it from Dollar Tree, who sells yearly calendars and I love the big spaces it has to write in. I carry it with me all the time, so I will know what’s on the agenda daily. It has saved me many times when I had forgotten an appointment or deadline.

      The best part about a calendar is I can see what I need to do and what I’ve accomplished. Some days it seems like I haven’t done anything productive, but my calendar will prove me wrong.

      You want access to your calendar daily. If you keep to a schedule, you will find promoting to be simple instead of overwhelming.

      What is the release date for your book? Schedule it on your calendar. This will help in setting the time frame for your promotions.

      Don’t have a release date? That’s even better! You have time to work on your schedules.

      I recommend at least ten promotions:

      Three promotions a month before the release date. You want to get readers ready for the book and stimulate possible pre-order sales.

      Four promotions the week your book releases.

      Three promotions after the release. You want to catch those readers who might have missed the previous promotions.

      You can decide if you want to do more promotions, and how to break them up between free and paid. Your budget will determine this.

      Ten promotions and you’ve started your promotion plan. That wasn’t so hard. Now you’re ready to figure out what promotions you want to do.

      My Experience

      Admittedly, I’m not the best when it comes to being organized. Having a calendar helps me become an organized person. I couldn’t do SORMAG without one. A calendar keeps me on focus with what I’m doing daily, weekly or monthly. Once I learned more about promotion and getting organized, I started using my calendar more. I set up my yearly promotion plan, and I am able to focus on what I need to do. I can also see what I’ve completed for the year and what I wanted to move over to the upcoming year or drop off my plan.

      It helps me with interviews and articles I feature in SORMAG. When it comes to a magazine, the last thing I want to do is use repeated content. I always want to have new content. Knowing who I’ve interviewed or articles I featured help me keep SORMAG with new content.

      You don’t have to be an organized person to use a calendar. However, you will find yourself becoming better at being organized.

      LaShaunda’s Tip

      Use colored ink pens to keep organized: blue for writing schedule, black for promotion, red for deadlines. You can glance at your calendar and know by the colors what’s on your agenda for the day.

      Getting Started

      Determine which calendar works for you: a pocket calendar, wall calendar or online calendar. Pick a twelve-month calendar. You want to be able to look at all the dates for the year.

      Schedule Your Calendar

      What is your release date?

      Schedule ten promotion dates.

      Schedule your next lesson: Online Promotion Plan Questions.

      To know what you don’t know there are pertinent questions to be asked and answered. Bear in mind that those questions cannot be answered without a clear understanding of industry terms. This lesson has been divided into two segments to help you get started:

      The Glossary of Terms is provided to help you understand questions and passages that will appear in this workbook.

      Answer the Questions will help you identify what you already have and what you need to obtain.

      GLOSSARY OF TERMS

      Advertisement prices—Prices for advertisement on blogs, sites, magazines, radio shows, etc.

      ARC—Advance Reading Copy, an uncorrected proof, or bound galley proof of a manuscript that is sent out to book reviewers.

      Articles—A piece of writing about a particular subject that is included in a magazine, newspaper, etc.

      Author profile—A profile for social media sites that includes a bio, website link, contact information, etc.

      Author pages—A professional page for authors (i.e., Facebook, Twitter, Amazon, etc.).

      Blog—A regularly updated website or web page that is written in an informal or conversational style, usually about personal opinions, activities, and

      Enjoying the preview?
      Page 1 of 1