Customer Service Training for Service Technicians: Customer Service Training Series, #9
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About this ebook
Repairing the equipment is just part of the job for a good technician. You must also "repair" the relationship with the customer.
Customer Service Training for Service Technicians provides you with customer service training focused on the role of the technician. Learn how to use your interpersonal skills to create long lasting customers.
Even more important, learn how to leverage service to bring in new customers to your retail business and also generate additional revenue as well.
All this and more is covered in Customer Service Training for Service Technicians
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Book preview
Customer Service Training for Service Technicians - Kimberly Peters
Enter the Technician!
When it comes to customer service, technicians are treated very differently from the point at which they are hired until the day they leave or retire. It is not because they are different types of people, but rather because we view them, and their jobs, from a different perspective.
When we look to hire a potential technician or technical person, the first thing we look at is their background and technical training. What have they serviced in their careers? What kind of technical training have they received? How recent is their training? Do they have experience on newer equipment or is their experience dated?
All the emphasis is placed on the technical aspects of the job. Very little, if any, thought is given to how these people will interact and relate to your customers! These skills are very often totally overlooked, if thought about at all!
Contrast this with the hiring of a clerk or salesperson. When we hire sales people or customer service people, we generally look for education and training along with personality and interpersonal skills. Interpersonal skills are the skills we use to communicate and interact with each other on a daily basis.
An example of some interpersonal skills would be verbal skills, presentation skills, tact, diplomacy, and other such skills. Individuals and groups with strong interpersonal skills will perform at a higher level because they have the ability to communicate their thoughts and ideas effectively.
In this publication we are going to take an in-depth look into interpersonal skills and how technicians use them to be effective in their jobs. We will look at how we can use these skills to help us. We will also look at how poor use of these same skills can hurt us.
Technicians and Customer Service
As previously stated, many people, and companies, tend to think of technicians as purely technical people. They stress technical and equipment training. They make sure that a technician is trained on whatever products the company services. They do this to assure themselves, and the customer, that you will have a better than average chance of being able to resolve the problem once you are in front of the equipment.
That makes sense doesn't it? If you are going to work on something, you should be trained, correct? I would like you to look at this same situation from another angle. When you arrive at a customer's home, or meet a customer in your store, there are TWO items that need to be repaired. The first is the piece of equipment that has the problem. This is where your technical expertise comes into play. Your training helps you here, also.
The second item that must be repaired
is the customer's relationship with the product and you or your company! You may think this is a little bit funny or strange but it is true none the less. Here is why this relationship has been damaged:
The one thing customers want most from a product and retail store is confidence. They want confidence in the product and confidence in whom they bought the product from. When people start to look into buying something, they generally look for four things. They look for an appropriate product, quality, security, and price. The order may differ depending on the product and person involved but these three items are in every buying decision.
Think about what you do when start to purchase something. What do you do first? You shop around. You look at what different brands of product are available to you and what features are available on which models. This helps you determine which products are appropriate for you. Without doing this, you may find out after you buy a product that it does not do what you need it to do. When this happens we get into returns and exchanges. This amount to inconveniences to both the customer and the store where the item was purchased.
Next you are going to look at quality. Which brands are made better? Do some products look cheap compared to the others? You decide which product appears to be built the best. You may look at reviews in consumer magazines or rely on a recommendation of a friend. Whatever the source of the information, you are looking to establish which product has the best quality about it.
After you narrow down the selection process, you are going to look at the security aspect of the purchase. What stores offer me the best chance of getting help when there is a problem? More important, which stores WON'T give me help after the sale? Most people will not purchase anything of substantial value if they know the store where they bought it will not help them after the sale. When was the last time you saw a car commercial that said, Buy your new car from us but if you have a problem later, go somewhere else to get it fixed!
? I'm sure you will never see that commercial on TV! More on security in just a little bit.
The last item on the list is price. Price often decides which product is going to be purchased. You may love that Porsche but can