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    PHPList 2 E-mail Campaign Manager
    PHPList 2 E-mail Campaign Manager
    PHPList 2 E-mail Campaign Manager
    Ebook430 pages1 hour

    PHPList 2 E-mail Campaign Manager

    By David Young

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    About this ebook

    This is a step-by-step comprehensive tutorial with plenty of screenshots for easier and quicker learning and real-world examples for good pickup. This book is aimed at content creators and distributors who want to up their game to a full e-mail distribution engine. Further, it will certainly appeal to you if you are technically inclined and would rather roll your own system than use an off-the-shelf product. You are assumed to be familiar with the basic concepts of e-mail, editing text files, and managing remote files with FTP / SFTP. Advanced topics will teach you to get your hands dirty in some of PHPList's open-source code.
    LanguageEnglish
    PublisherPackt Publishing
    Release dateJul 26, 2011
    ISBN9781849511056
    PHPList 2 E-mail Campaign Manager
    Author

    David Young

    David Young serves as the senior minister for the North Boulevard Church in Murfreesboro, Tennessee—a church devoted to church planting and disciple-making. He has worked for churches in Missouri, Kansas, and Tennessee, has taught New Testament at several colleges, formerly hosted the New Day Television Program, and travels widely teaching and preaching. He holds several advanced degrees in New Testament, including a PhD in New Testament from Vanderbilt University.

    Read more from David Young

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      PHPList 2 E-mail Campaign Manager - David Young

      Table of Contents

      phpList 2 E-mail Campaign Manager

      Credits

      About the Author

      About the Reviewer

      www.PacktPub.com

      Support files, eBooks, discount offers and more

      Why Subscribe?

      Free Access for Packt account holders

      Preface

      What this book covers

      What you need for this book

      Who this book is for

      Conventions

      Reader feedback

      Customer support

      Downloading the example code for this book

      Errata

      Piracy

      Questions

      1. Installation and Configuration

      Installing phpList files and database

      Requirements

      Downloading phpList

      Unpacking and uploading phpList

      Creating a database

      Performing initial configuration

      Database settings

      Path settings

      Performing web-based configuration

      Initialize database

      Initial login

      Change Admin Password

      Configure General Values

      Configure Attributes

      Create Lists

      Create Subscribe Pages

      Testing e-mail delivery

      Create user

      Sending a message

      Processing the message queue (in test mode)

      Disabling test mode

      Processing the message queue (for real)

      Summary

      2. Setting up Subscriber Forms

      Basic concepts

      Setting up a basic subscribe page

      Creating a custom subscribe page

      Creating attributes

      Creating subscribe page

      Customizing title and text

      Customizing the HTML header and footer

      Customizing delivery options

      Selecting attributes

      Selecting list

      Protecting your subscribe page from spammers

      Signing up for reCAPTCHA keys and downloading the PHP library

      Modifying index.php

      Modifying admin/subscribelib2.php

      Putting a subscribe form on other applications

      Generating HTML code for the subscribe form

      Customizing HTML code

      Changing the form action

      Removing the JavaScript

      Optional pop-up confirmation

      Removing the subscribe form button

      Summary

      3. Setting up E-mail Bounce Handling

      E-mail bounce handling

      Requirements

      Configuring basic bounce settings

      Testing and manually processing bounces

      Reviewing bounces

      Taking action on individual bounces

      Interpreting why an e-mail bounced

      Examining users whose e-mail bounces

      Reviewing unconfirmation actions in the eventlog

      Summary

      4. Setting up phpList with Popular Publishing Platforms

      Integrating phpList with Drupal

      Prerequisites

      Installing and configuring the phpList integration module

      External phpList configuration

      Attribute mapping

      My Account—My Newsletters options

      Registration Page options

      Miscellaneous

      Synchronize users to phpList

      Turn on debugging

      Configuring list access

      Configuring Drupal permissions

      Clearing Drupal's cache

      Confirming access to My newsletters

      Adding the phpList subscribe block

      Troubleshooting the phpList subscribe block

      Integrating phpList with WordPress

      Prerequisites

      Installing and configuring the phpList Integration plugin

      General Settings

      Form Settings

      Adding a phpList Integration page

      Adding a phpList Integration widget

      Integrating phpList with Facebook

      Prerequisites

      Preparing phpList

      Creating the Facebook app

      Configuring the Facebook page

      Making phpList the default tab on your Facebook page

      Summary

      5. List, User, and Administrator Management

      Individual user management

      Updating a user's details and list memberships (as the user)

      Unsubscribing a user (as the user)

      Examining a user's history (as administrator)

      Updating a user's details (as admin)

      Bulk user management

      Importing users

      Importing a simple list

      Importing a complex list

      Reconciling users

      Exporting users

      All users

      Specific list

      Managing lists

      Creating a list

      Performing member operations on a list

      Managing administrators

      Creating a restricted admin

      Setting admin permissions

      Creating a super admin

      Assigning administrators to lists

      Testing a new administrator

      Summary

      6. Personalizing E-mail Body

      Enhancing messages using built-in placeholders

      Placeholders in confirmation messages

      Personalizing messages using member attributes

      Sending messages to subsets of lists based on attributes

      Increasing the amount of criteria available

      Using message templates

      Creating a message template

      Summary

      7. Measuring Effectiveness of Newsletters

      User tracking

      Sending a message with user tracking enabled

      Examining user-tracking statistics per message

      Examining user-tracking statistics per user

      Click tracking

      Avoiding false spam / phishing detection

      Enabling click tracking

      Enabling extra detail in click tracking

      Sending an e-mail with click tracking enabled

      Examining basic click-tracking statistics per message

      Examining advanced user/click-tracking statistics

      Extra statistics sidebar link

      Overview

      Viewing clicks by URL

      Viewing clicks by message

      Viewing opens by message

      Viewing domain statistics

      Summary

      8. Securing phpList

      Changing the admin password

      Choosing strong passwords

      Changing phpList admin password

      Confirming correct filesystem permissions

      Confirming permissions in a GUI SFTP/FTP client

      Confirming permissions using a shell session

      Setting appropriate permissions

      Confirming htaccess restrictions are in place

      Securing admin pages with additional (htauth) password

      Creating an htpasswd file

      Creating an htpassword file online

      Creating an htpasswd file in a Unix shell

      Amending admin/.htaccess

      Summary

      9. Advanced Features

      Advanced bounce handling

      Bounce rules and regular expressions

      Creating a new bounce rule

      Creating a new rule based on an existing bounce

      Auto-generating new bounce rules

      Checking current rules against bounces

      Domain-based e-mail throttling

      Adding attachments to messages

      Adding multiple files simultaneously

      Attaching files stored on your web server

      Securing your attachments stored on the web server

      Automatically repeat messages

      Sending a repeating message

      Forcing a repeating message to repeat before embargo

      Auto-generating messages from RSS feeds

      Enabling RSS support

      Associating an RSS feed with a list

      Getting new RSS items

      User requirements to receive RSS messages

      Sending a message including RSS

      Setting your RSS message's schedule

      Setting up processing automation

      Requirements

      Customize the CLI wrapper

      Summary

      10. Hacking phpList

      Substituting user attributes in the subject line

      Caveat #1-no attribute substitution for a third party

      Caveat #2-Forward message page displays an un-substituted subject

      Sending system messages as HTML instead of text

      Code changes

      Creating the plain-text part of the message by stripping out the HTML

      Sending both the HTML and text versions of the message

      Stripping slashes from messages stored in the database

      Stripping slashes from a subscribe message for normal subscriptions

      Stripping slashes from member data change notifications

      Stripping slashes from the confirmation message

      Stripping slashes from the unsubscribe message

      Stripping slashes from the personal location message

      Stripping slashes from the subscribe message for user imports

      Stripping slashes from the subscribe message when resending confirmations

      Web interface changes

      Standard system messages

      Subscription and confirmation messages on the pre-existing subscribe page

      Tips

      Be sure to customize all system messages

      Composing HTML messages

      How to deal with placeholders producing URLs

      Keep CSS styling inline

      Creating a messages archive page

      Customizing the number of messages displayed per page

      Adding a message summary to the list

      Hiding the summary in outgoing e-mails

      Linking the archives to the main index

      Sending messages using your e-mail client

      Installing MailToList

      Configuring the Mail To List

      Whitelisting users

      Manually adding users

      Importing users

      Processing incoming e-mails

      Automating Mail To List using cron

      Bugs in Mail To List

      Plain text messages will come out blank

      Plain text or HTML attachments will disappear

      Summary

      11. Troubleshooting and Maintenance

      General fault diagnosis

      Test mode (the dry run)

      Verbose mode tell me what you're thinking

      Common errors and warnings

      Error: Please make sure that index.php is your default document for a directory

      Error: IMAP is not included in your PHP installation, cannot continue

      Fatal error: Cannot connect to database, access denied. Please contact the administrator

      HTTP Error 500: Internal server error

      HTTP Error 404: File not found

      Warning: The pageroot in your config does not match the current location

      Warning: In safe mode, not everything will work as expected

      Warning: The attachment repository does not exist or is not writable

      Warning: open_basedir restrictions are in effect

      Warning: Things will work better when PHP magic_quotes_gpc = on

      Warning: Things will work better when PHP magic_quotes_runtime = off

      Warning: You are trying to use RSS, but XML is not included in your PHP

      Mailer Error: SMTP Error: Could not connect to SMTP host

      Creating a backup

      Backing up the database

      Backing up the files

      Upgrading phpList

      Where to find more help and information

      Summary

      Index

      phpList 2 E-mail Campaign Manager

      phpList 2 E-mail Campaign Manager

      Copyright © 2011 Packt Publishing

      All rights reserved. No part of this book may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, without the prior written permission of the publisher, except in the case of brief quotations embedded in critical articles or reviews.

      Every effort has been made in the preparation of this book to ensure the accuracy of the information presented. However, the information contained in this book is sold without warranty, either express or implied. Neither the author, nor Packt Publishing, and its dealers and distributors will be held liable for any damages caused or alleged to be caused directly or indirectly by this book.

      Packt Publishing has endeavored to provide trademark information about all of the companies and products mentioned in this book by the appropriate use of capitals. However, Packt Publishing cannot guarantee the accuracy of this information.

      First published: July 2011

      Production Reference: 1180711

      Published by Packt Publishing Ltd.

      32 Lincoln Road

      Olton

      Birmingham, B27 6PA, UK.

      ISBN 978-1-849511-04-9

      www.packtpub.com

      Cover Image by Asher Wishkerman ( <a.wishkerman@mpic.de> )

      Credits

      Author

      David Young

      Reviewer

      Deepak Vohra

      Acquisition Editor

      Usha Iyer

      Development Editor

      Alina Lewis

      Technical Editor

      Sakina Kaydawala

      Copy Editor

      Leonard D'Silva

      Project Coordinator

      Srimoyee Ghoshal

      Proofreader

      Bernadette Watkins

      Indexers

      Monica Ajmera Mehta

      Rekha Nair

      Production Coordinator

      Melwyn D'sa

      Cover Work

      Melwyn D'sa

      About the Author

      David Young's first experience in documenting the open source world was the official 2003 manual for JAJC, a popular jabber client, which he authored in XML using Docbook.

      He followed this with the development of Bandersnatch, the whimsically named Jabber message logger, which remains the de facto open source platform for recording and archiving messages on a Jabber server.

      After founding and successfully running an open source consulting company (Funky Penguin) for several years, David retired to full-time employment.

      David now works for a respected New Zealand IT consulting firm (Prophecy Networks Ltd) and pursues the odd Funky Penguin project in his spare time.

      David's projects, notes, and ramblings can be found at: http://www.funkypenguin.co.nz.

      I'd like to thank my wife for her support, encouragement, and constant supply of Griffin's Chocolate Fingers. The team at Packt, for the opportunity to author this book. My Funky Penguin phpList clients (you know who you are), for the opportunities you provide me with. My son Zachary, of whom I'm forever a proud and loving father.

      About the Reviewer

      Deepak Vohra is a consultant and a principal member of the NuBean.com software company. Deepak is a Sun Certified Java Programmer and Web Component Developer, and has worked in the fields of XML, Java programming and J2EE for over five years. Deepak is the co-author of the Apress book Pro XML Development with Java Technology and was the technical reviewer for the O'Reilly book WebLogic: The Definitive Guide. Deepak was also the technical reviewer for the Course Technology PTR book Ruby Programming for the Absolute Beginner and the technical editor for the Manning Publications book Prototype and

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