Becoming THE Expert: Enhancing Your Business Reputation through Thought Leadership Marketing
()
Currently unavailable
Currently unavailable
About this ebook
Becoming THE Expert explains how business owners, entrepreneurs, marketers and sales professionals can better position themselves as experts in their own particular industry and help to build brand awareness, generate leads and ultimately drive sales through the sharing of their detailed knowledge and insight.
Written in plain English and using real world examples, the book explains how to find your voice and then plan, create and distribute Thought Leadership Marketing campaigns using a wide range of channels including blogs, white papers, videos, podcasts, webinars, PR, the media, books, eBooks, public speaking opportunities and social media.
This book is for any business professional who values the idea of sharing knowledge, empowering the people they work with and building their reputation on the back of holding an open and honest dialogue with the communities they serve.
John W. Hayes
John and Connie (his wife of twenty-four years) live in the hills of northern Minnesota near the town of Cohasset where he and his family attend worship services. Five miles away is Itasca County's seat, Grand Rapids, where Hayes has practiced law for nearly twenty-eight years. John built their colonial style house where they raised their three children (now adults) Sarah, Johannah, and John. Hayes' love of history began as a four-year-old transplant to Fairfax County, Virginia where, for fifteen years, he encountered early American history and the forging of our early government. Hayes recalls trips to George Washington's old haunts, the plantations of Mount Vernon and Woodlawn, and Jefferson's home Monticello. In addition, there were several trips to Jamestown, Colonial Williamsburg and Yorktown wherein he encountered and was intrigued by the daily lifestyles and struggles of the common person; whether those struggles came from keeping of hearth and home, sociopolitical tensions, legal endeavors, or war-time duties. Hayes came to respect our colonial predecessors and now finds satisfaction in emulating and writing about their life-ways.
Related to Becoming THE Expert
Related ebooks
Activate: Building a Purposeful & Profitable Brand in a Tribe-Based Digital Culture Rating: 0 out of 5 stars0 ratingsRelease the Power of ENTANGLED MARKETING™: Moving Beyond Engagement Rating: 0 out of 5 stars0 ratingsClient Attraction Chain Reaction: The Proven Self-Sustaining Process to Attract High-Paying Clients Rating: 0 out of 5 stars0 ratingsmicroDomination: How to leverage social media and content marketing to build a mini-business empire around your personal brand Rating: 0 out of 5 stars0 ratingsShareology: How Sharing Is Powering the Human Economy Rating: 0 out of 5 stars0 ratingsIndustry Influencer: Growing Your Brand Through Meaningful Connections and Engagement Online Rating: 0 out of 5 stars0 ratingsExponential Theory: The Power of Thinking Big Rating: 0 out of 5 stars0 ratingsMarketing Masters: Ready, Set, Grow Your Market Rating: 0 out of 5 stars0 ratingsLoops: Building Products with Clarity & Confidence Rating: 0 out of 5 stars0 ratingsThe Influentials: One American in Ten Tells the Other Nine How to Vote, Where to Eat, and What to Buy Rating: 3 out of 5 stars3/5The Online Marketplace Advantage: Sell More, Scale Faster, and Create a World-Class Digital Customer Experience Rating: 0 out of 5 stars0 ratingsTrust Signals: Brand Building in a Post-Truth World Rating: 0 out of 5 stars0 ratingsBe the Go-To: How to Own Your Competitive Market, Charge More, and Have Customers Love Y Rating: 0 out of 5 stars0 ratingsWho We Know: The Power of Physical and Digital Networks in Our Lives Rating: 0 out of 5 stars0 ratingsThe Revenue RAMP: How to Jump-Start Your Demand Engine to Accelerate Revenue Rating: 0 out of 5 stars0 ratingsBuild Live Give: Growth Drivers to Build Your Lifestyle Business Rating: 0 out of 5 stars0 ratingsThe Revelation Conversation: Inspire Greater Employee Engagement by Connecting to Purpose Rating: 0 out of 5 stars0 ratingsTuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs Rating: 4 out of 5 stars4/5The Email Cemetery: Where Bad Sales Emails Go to Die...and How to Resuscitate Yours Rating: 0 out of 5 stars0 ratingsThe Game Changer's Guide to Radical Success Rating: 0 out of 5 stars0 ratingsTrue to Yourself: Leading a Values-Based Business Rating: 5 out of 5 stars5/5Art of the BIZNOVEL Rating: 0 out of 5 stars0 ratingsOne Life to Lead: Business Success Through Better Life Design Rating: 0 out of 5 stars0 ratingsThe Thought Leader Formula: Strategically Leverage Your Expertise to Drive Business & Career Goals Rating: 0 out of 5 stars0 ratingsThe Opportunity Lenses: How to Spot Your Next Big Business Opportunities Rating: 0 out of 5 stars0 ratingsEssentials of Thought Leadership and Content Marketing: Boost Your Brand, Increase Your Market Share, and Generate Qualified Leads Rating: 0 out of 5 stars0 ratingsReady to Be a Thought Leader?: How to Increase Your Influence, Impact, and Success Rating: 5 out of 5 stars5/5Unforgettable: New Rules for Business Storytelling Rating: 0 out of 5 stars0 ratings
Small Business & Entrepreneurs For You
The Millionaire Fastlane: Crack the Code to Wealth and Live Rich for a Lifetime Rating: 5 out of 5 stars5/5Small Business For Dummies Rating: 4 out of 5 stars4/5The Ultimate Side Hustle Book: 450 Moneymaking Ideas for the Gig Economy Rating: 4 out of 5 stars4/5The Bitcoin Standard: The Decentralized Alternative to Central Banking Rating: 4 out of 5 stars4/5Summary of Timothy Ferriss' book: The 4-Hour Workweek: More time, more money, more life: Summary Rating: 5 out of 5 stars5/5Starting a Business All-In-One For Dummies Rating: 4 out of 5 stars4/5The Freedom Shortcut: How Anyone Can Generate True Passive Income Online, Escape the 9-5, and Live Anywhere Rating: 5 out of 5 stars5/5Your Next Five Moves: Master the Art of Business Strategy Rating: 5 out of 5 stars5/5Never Get a "Real" Job: How to Dump Your Boss, Build a Business and Not Go Broke Rating: 4 out of 5 stars4/5HBR Guide to Buying a Small Business (HBR Guide Series) Rating: 5 out of 5 stars5/5The Side Hustle: How to Turn Your Spare Time into $1000 a Month or More Rating: 4 out of 5 stars4/5The Start Your Own Business Bible: 501 New Ventures You Can Launch Today Rating: 4 out of 5 stars4/5How to Think Bigger: Aim Higher, Get More Motivated, and Accomplish Big Things Rating: 4 out of 5 stars4/5The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It Rating: 4 out of 5 stars4/5How to Open & Operate a Financially Successful Notary Business Rating: 4 out of 5 stars4/5Bookkeeping: An Essential Guide to Bookkeeping for Beginners along with Basic Accounting Principles Rating: 4 out of 5 stars4/5Dream Big: Know What You Want, Why You Want It, and What You’re Going to Do About It Rating: 4 out of 5 stars4/5Bending Reality: How to Make the Impossible Probable Rating: 5 out of 5 stars5/5Without a Doubt: How to Go from Underrated to Unbeatable Rating: 4 out of 5 stars4/5Robert's Rules of Order: The Original Manual for Assembly Rules, Business Etiquette, and Conduct Rating: 4 out of 5 stars4/5Yes!: 50 Scientifically Proven Ways to Be Persuasive Rating: 4 out of 5 stars4/5Becoming Trader Joe: How I Did Business My Way and Still Beat the Big Guys Rating: 5 out of 5 stars5/5Company Rules: Or Everything I Know About Business I Learned from the CIA Rating: 4 out of 5 stars4/5Creative, Inc.: The Ultimate Guide to Running a Successful Freelance Business Rating: 4 out of 5 stars4/5Feck Perfuction: Dangerous Ideas on the Business of Life Rating: 4 out of 5 stars4/5
Reviews for Becoming THE Expert
0 ratings0 reviews