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    Commercializing Consumer Engagement: A Blueprint for the Healthcare Industry
    Unavailable
    Commercializing Consumer Engagement: A Blueprint for the Healthcare Industry
    Unavailable
    Commercializing Consumer Engagement: A Blueprint for the Healthcare Industry
    Ebook356 pages8 hours

    Commercializing Consumer Engagement: A Blueprint for the Healthcare Industry

    By Robert J. Yurkovic

    ()

    Currently unavailable

    Currently unavailable

    About this ebook

    The healthcare industry did not change overnight,
    but it changed in a big way

    Healthcare costs are rising and the health industry is shifting rapidly. Healthcare Insurance Payers and Medical Providers want to retain customers and lower costs by engaging consumers. They need to tune their strategy, organization culture, experiences, and processes to support a consumer’s lifestyle with consistent experiences across channels, relevant interactions, and useful, easy-to-use products and services.

    If you want to engage consumers, you must embrace and adopt B2C principles

    How do consumers think and make decisions? How can I coordinate the thinking and effort in my business? How can I align to my business to the consumer?
    LanguageEnglish
    PublisherLulu Publishing Services
    Release dateApr 23, 2015
    ISBN9781483428154
    Unavailable
    Commercializing Consumer Engagement: A Blueprint for the Healthcare Industry

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