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    Strategic Management for Tourism Communities: Bridging the Gaps
    Unavailable
    Strategic Management for Tourism Communities: Bridging the Gaps
    Unavailable
    Strategic Management for Tourism Communities: Bridging the Gaps
    Ebook789 pages11 hours

    Strategic Management for Tourism Communities: Bridging the Gaps

    By Alice Rains Trulock and Ann E. Murphy

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    About this ebook

    Tourism, with its wide-ranging impact, needs to be managed effectively – but how? This book advocates taking a business approach to tourism that encourages greater collaboration between stakeholders in the practical assessment of tourism options. The approach places key business management functions and stakeholders at the forefront of tourism initiatives. The business management functions of planning, organising, leadership and control are the filters through which tourism opportunities are viewed, while the stakeholder groups of customers, residents, industry and government set the agenda for appropriate tourism development.

    Tourist destinations must engage in realistic assessments of their abilities to meet the needs and expectations of tourism stakeholders and then act on these assessments so their goals and objectives can be achieved. A new model for bridging stakeholder gaps is presented as a template for how communities can understand and make the most of their tourism resources. The Bridging Tourism Gaps Model is a practical tool to help destinations focus on the important factors in developing and maintaining tourism as a beneficial and vital part of their communities.

    This book builds on the success of Tourism: A Community Approach and the subsequent tourism planning experiences of both authors to advance strategic planning in tourism.

    LanguageEnglish
    PublisherChannel View Publications
    Release dateNov 5, 2004
    ISBN9781845413224
    Unavailable
    Strategic Management for Tourism Communities: Bridging the Gaps
    Author

    Alice Rains Trulock

    The late Alice Rains Trulock was a retired personnel manager and politician in Indianapolis, Indiana.

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