21 Brainstorming Techniques That Work
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- Rating: 5 out of 5 stars5/5Great book, One can follow for identifying the Solutions, Ideas for New product/Project etc.
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21 Brainstorming Techniques That Work - Alan Williams
solutions!
RULE #1
The chief enemy of creativity is good sense.
–Pablo Picasso
The first rule of brainstorming is to consider everything. Creativity has no limitations. Good sense should not be a factor as you seek to discover new solutions through brainstorming.
Throw out all expectations prior to beginning a creative session. Consider everything equally. There will be plenty of opportunity to prioritize new ideas later. For now, seek to tap into every possible scenario and solution as you open up to unlimited creative possibilities.
RULE #2
To live a creative life, we must lose our fear of being wrong
–Joseph Chilton Pearce
There are no wrong answers. It’s OK to suggest an idea that will never work, is too expensive or is completely irrational. Many great ideas come from radical notions. Do not let fear act as a creative barrier.
Many participants will want to temper their creative input based on their position in an organization. Create an equal playing field for all by considering input from everyone.
As you encourage participation from a broad group of people and free them from restrictions, you will discover that fear can be eliminated. Creative potential will rise in proportion to the freedom given to be wrong.
Defer judgment. It is essential not to judge, evaluate, or criticize ideas as they are generated. Nothing kills creativity more quickly than critical,