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    Textbook of Urgent Care Management: Chapter 28, Crisis Communication Management
    Textbook of Urgent Care Management: Chapter 28, Crisis Communication Management
    Textbook of Urgent Care Management: Chapter 28, Crisis Communication Management
    Ebook21 pages12 minutes

    Textbook of Urgent Care Management: Chapter 28, Crisis Communication Management

    By Erin Terjesen

    ()

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    About this ebook

    The Textbook of Urgent Care Management is now offering individual chapters for sale. The full book, provides an expert business consulting guide to potential or existing urgent care clinic owners, managers & operators as well as investors. Learn how to more effectively run your immediate care or walk-in center as well as start incorporating urgent care services into your existing primary care practice. The chapters cover valuable information from industry experts on how to start, manage, and even sell your urgent care center.

    Chapter 28 includes:

    Identifying the Threat

    Be Prepared

    Respond Quickly and with Authenticity

    Anticipate To Avoid: Crisis Prevention and Preparation

    Creating a Communications Crisis-management Plan

    The Importance of a Trained Composed, and Prepared Voice

    A Global Audience: How Social Media Platforms have Shifted the Rules
    - Know Where You Sit
    - The Power of Video

    Crisis Response
    - Initial Response
    - Reputation Repair and Application of Lessons Learned
    LanguageEnglish
    PublisherBookBaby
    Release dateMar 15, 2014
    ISBN9781940288628
    Textbook of Urgent Care Management: Chapter 28, Crisis Communication Management

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      Book preview

      Textbook of Urgent Care Management - Erin Terjesen

      CHAPTER 28

      Crisis Communications Management

      Erin Terjesen

      from

      CHAPTER 28

      Crisis Communications Management

      Erin Terjesen

      ACRISIS IS AN ELEVATED or significant threat to operations with potential negative consequences if not handled effectively. Emerging from a communication crisis with your urgent care business’s reputation intact is both critical and possible.

      Prevention is the key to living through a corporate communications crisis and emerging to tell the story. A crisis threatens an urgent care company’s reputation, stature, and relations with key stakeholders, medical or business staffers, or patients. Escalation of an issue to a true crisis is typically the result of a management failure to respond appropriately to an issue, emergency, or accident in a timely manner and with the proper communication.

      To manage your crisis, you can choose to let others (most likely less qualified than you) tell your story, or you can be prepared and willing to

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