Everand Logo

Welcome to Everand!

  • Discover millions of ebooks, audiobooks, and so much more with a free trial

    Only $11.99/month after trial. Cancel anytime.

    Textbook of Urgent Care Management: Chapter 25, Marketing Overview
    Textbook of Urgent Care Management: Chapter 25, Marketing Overview
    Textbook of Urgent Care Management: Chapter 25, Marketing Overview
    Ebook30 pages16 minutes

    Textbook of Urgent Care Management: Chapter 25, Marketing Overview

    By Megan Lamy

    ()

    Read preview

    About this ebook

    The Textbook of Urgent Care Management is now offering individual chapters for sale. The full book, provides an expert business consulting guide to potential or existing urgent care clinic owners, managers & operators as well as investors. Learn how to more effectively run your immediate care or walk-in center as well as start incorporating urgent care services into your existing primary care practice. The chapters cover valuable information from industry experts on how to start, manage, and even sell your urgent care center.

    Chapter 25 includes:

    Marketing Analysis
    - Customer Analysis
    - Competitive Analysis
    - Company Analysis

    Marketing Plans and Guides
    - Marketing Budget
    - Marketing and Sales Plans
    - Media and Advertising Plan
    - Brand Standards Guide

    Compelling Marketing Messages and Communications
    - Message-Development Goals
    - Message-Formatting Recommendations

    Local Marketing: Building Continual Referral Resources

    Enhancing Customer Relationships and Loyalty

    Tracking Results and Sources of Success
    LanguageEnglish
    PublisherBookBaby
    Release dateMar 15, 2014
    ISBN9781940288598
    Textbook of Urgent Care Management: Chapter 25, Marketing Overview

    Related to Textbook of Urgent Care Management

    Related ebooks

    Medical For You

    View More
    View More

    Related podcast episodes

    Related articles

    • Article

      Changing Your Business Strategy Mid-stream

      Apr 11, 2021

      AS WE enter the second quarter of 2021, businesses should be well into implementing their growth strategy for the year. However, operational costs can fluctuate, especially in the current tough economic climate, these fluctuations can be extensive, a

      2 min read

    • Article

      Take Back Control

      May 22, 2018

      Take Back Control
      11 min read

    • Article

      Will Develop The Distributed Delivery Model

      Jan 21, 2021

      It was the Great Recession of 2007. The very survival of Ford Motor Company’s legacy was at stake. Bill Ford Jr., the Executive Chairman, approached family members (who held close to 40 per cent shares) to allow him to pledge their blue Ford oval as

      5 min read

    • Article

      Industry Insights

      Mar 24, 2021

      Industry Insights
      11 min read

    • Article

      Is Your Company Facing These Challenges?

      May 26, 2022

      Inability to improve revenue and EBITDA as the company is not the #1 Low Cost or Proposition player in the industry. Many players fighting for market share in a defined, shrinking territory. New market entrants from adjacent industries (local and glo

      1 min read

    • Article

      Choosing Sales Activity That Determines The Best Outcome

      May 27, 2019

      IN THE NEXT look at our “8 levers of sales growth” series I tackle the decision between doing more volume of sales activity generally or focusing on more targeted sales activity. It seems like a simple answer, but it isn’t always as obvious as you’d

      2 min read

    • Article

      Discipline Is Sexy. Motivation Isn’t

      Apr 20, 2022

      What if an over-reliance on inspirational speakers is the reason your salespeople are failing? Motivation is often bandied around as what salespeople need. That kick in the ass, or coaching and mentoring. Inspirational words and support. But what if

      2 min read

    • Article

      For Airbnb, 2020 Was Supposed To Be A Banner Year. Then The Pandemic Hit

      Apr 28, 2020

      AirBnb CEO Brian Chesky tells NPR that he expects his company to survive the coronavirus pandemic by emphasizing cleanliness, and acknowledging that travel is likely changed forever.

      4 min read

    • Article

      Shaping Customer Success

      May 26, 2022

      Consider this: As the sales arm of your organisation, you’re making certain promises to your customers around what your solution can do for them and their company’s success. The problem is that too often, once a sale is made, implementation is handle

      2 min read

    • Article

      4 Pricing Tweaks To Increase Profit

      Apr 20, 2022

      Most small business owners I know got into business to have more freedom and flexibility. Or more recently, to have more control over their financial stability.  Yet, often the more successful you become, the more the needs of your business take ove

      2 min read

    • Article

      Why Soft Skills Matter

      May 20, 2022

      Why Soft Skills Matter
      4 min read

    • Article

      How to Beat the Odds Against Entrepreneurial Success

      Sep 1, 2021

      The majority of entrepreneurial start-ups don’t survive. Why is that? The failure rate is substantial: More than 30 per cent close after five years and about 50 per cent after 10 years. The failure rate is so high because, like all business leaders t

      5 min read

    • Article

      Operationalising Customer Retention & Growth

      May 26, 2022

      IN AN ENVIRONMENT where good Customer Service should be the minimum requirement, most organisations fail to consistently match even this standard. The good news is that for those companies nimble enough to plan and operationalise a competitive advant

      1 min read

    • Article

      Embracing A Culture Of Care

      Apr 20, 2022

      Embracing A Culture Of Care
      5 min read

    Related categories

    Reviews for Textbook of Urgent Care Management

    0 ratings

    0 ratings0 reviews

    What did you think?

    Tap to rate

    Review must be at least 10 words

      Book preview

      Textbook of Urgent Care Management - Megan Lamy

      CHAPTER 25

      Marketing Overview

      Megan Lamy

      from

      CHAPTER 25

      Marketing Overview

      Megan Lamy

      MARKETING IS NOT JUST a matter of fulfilling a checklist of activities but is rather a process that requires much thought, analysis, creativity, implementation, and evaluation. The science of marketing is complex in that you are formulating and integrating a strategy across multiple delivery channels, an array of services and products, multiple business units, a large number of customers, and frequently varying customer goals—all of this within an ever-changing, competitive environment. Yet by applying the right marketing tools and processes, you’ll be on your way to executing an effective marketing strategy to further your urgent care company. The order in which you approach this marketing process is important. Follow the sequence described in this chapter.

      MARKETING ANALYSIS

      An effective marketing strategy springs from a foundation of strong marketing analysis, including analyses of your customers, competition, and company. To determine how you are going to reach new customers, you must first determine who your targeted customers are, what the competition is offering, how they are targeting customers, and how your company should position itself in the marketplace.

      Customer Analysis

      Defining your target customers is one of the first steps in identifying your marketing strategy, which in turn will determine the marketing messages, campaigns, and channels you use. The urgent care industry is fortunate in that its services apply to a broad audience (adults, seniors,

      Enjoying the preview?
      Page 1 of 1