Ong's Hat: Incunabula
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“...a bizarre Internet phenomenon: an “immersive” online experience—part mystery, part game, part who knows what—known as both the Incunabula Papers and Ong’s Hat. The Incunabula Papers/Ong’s Hat was, or is, a “many-threaded, open-ended interactive narrative” that ”weds an alternate history of chaos science and consciousness studies to conspiracy theories, parallel dimensions, and claims that computer-mediated environments can serve as magical tools.... the documents provoked a widespread “immersive legend-trip” in the late 1990s. Via Web forums, participants investigated the documents—manifestos—which spun up descriptions of brilliant but suppressed discoveries relating to paths that certain scientists had forged into alternate realities. Soon, those haunted dimensions existed in the minds and fantasies of Ong’s Hat’s many participants. That was evident as they responded to the original postings by uploading their own—all manner of reflections and artifacts: personal anecdotes, audio recordings, and videos—to augment what became “a really immersive world, and it was vast”. - Chronicle of Higher Education
"Ong's Hat was more of an experiment in transmedia storytelling than what we would now consider to be an ARG but its DNA - the concept of telling a story across various platforms and new media- is evident in every alternate reality game that came after." - Games Magazine 2013
Though Ong's Hat may not have set out to be an ARG, the methods by which the author interacted with participants and used different platforms to build and spread its legend has been reflected in later games. - Know Your Meme
Joseph Matheny
Some of the things I have achieved as an inventor, creator, product manager, CEO, CTO, writer, and artist include: Playing a role in establishing and evangelizing standards and practices such as PDF, DVD, Podcasting, ARG, and digital video. I am an inventor. I have designed apps for iPhone, iPad, and other mobile platforms [1] [2] [3]. I am a published author of screenplays, white papers, and technology, sci-fi, marketing, and gaming books.My pioneering work in Transmedia is chronicled in the University level textbook: Legend-Tripping Online: Supernatural Folklore and the Search for Ong’s Hat – University Press of Mississippi (May 17, 2011)I have staged and orchestrated very successful, large-scale, mass media Alternate Reality Game/Transmedia style projects since the mid-80s, utilizing print, phone, fax, email, Internet, advertising, video, film, audio, CDROM, DVD, and on-demand media. My work has been featured on CBS Marketwatch, CNN, CNET TV, Kiplinger’s, The Wall Street Journal, The New York Times, NHK, MTV, PBS, LA Times, Clear Channel Radio (Art Bell), BBC, MSNBC, Boing-Boing, VICE, Slate, Gizmodo, and many other weekly newspapers, trade magazines, local and regional radio, and television. (Link to some articles)My transmedia work, Ong’s Hat, is known throughout the gaming industry and academia as the first proto-ARG. (Alternate Reality Game). This work was profiled in Games(TM) magazine, as well as Inside a Mind, Thoughty2, That Chapter, Slate, Stuff They Don’t Want You To Know, TOOWi, and Gizmodo. The Incunabula Papers CDROM was recently included by invitation in the BNF (Bibliothèque nationale de France) digital art collection.I was one of the two founders/curators of the Greylodge Podcasting Company, an Independent film review site covered on MSNBC, Wall Street Journal, Boing-Boing, Dangerous Minds, and TorrentFreak.
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Book preview
Ong's Hat - Joseph Matheny
You have been searching for us without knowing it, following oblique references in crudely xeroxed marginal samisdat
publications, crackpot mystical pamphlets, mail order courses ... a paper trail and a coded series of rumors spread at street level ... and the propagation of certain acts of insurrection against the Planetary Work Machine and the Consensus Reality ... or perhaps through various obscure mimeographed technical papers on the edges of chaos science
... through pirate computer networks ... or even through pure synchronicity and the pursuit of dreams.
In any case we know something about you, your interests, deeds and desires, works and days ... and we know your address.
Otherwise... you would not be reading this brochure...
The Incunabula Papers: Ong's Hat and Other Gateways to New Dimensions
Ong’s Hat - The Beginning
by Joseph Matheny
Copyright © 2002 Joseph Matheny
Digital edition by Hukilau/{Wildcard}(trans)[media]
© 2011 • http://jmatheny.wordpress.com
ISBN 0-9678162-2-X. CIP 99-0911110
LOC Control Number: 2002107576
All rights reserved.
Incunabula: Ong's Hat by Joseph Matheny is licensed undera Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Introduction
It is often said that life is stranger than fiction. Indeed, I can attest to that. However, how strange life can truly become when the lines between truth
and fiction
blur like a fractal basin boundary. Is reality elastic? Is the future co-creative? Can the endless possibility waves and bifurcation points along the seemingly linear flow of day-to-day life be codified and transmogrified? All good questions and my observations, experiments, and results over the last 20 years seem to point to the answer… maybe. Now, right now, you may be saying, after 20 years all he concluded was maybe? To which I answer, "I wasn’t even sure of that when I began. Therefore the very possibility implied in the
maybe’ warrants further research. That in itself is good news.
What are the Incunabula/Ong’s Hat documents and where did they come from? That’s an interesting question and one I ask myself quite often. You see, even people who are neck deep into the Ong’s Hat enigma can’t quite answer that. So, where did this all come from?
Here are the facts as I know them:
Where is Ong’s Hat?
It will be interesting to backtrack and let everyone know what little historical facts have been gathered about the remote and enigmatic location in the Pine Barrens of southern New Jersey known as Ong’s Hat. It appears on some state maps but not on others. The designation appears just under thirty miles east of Philadelphia, just north of New Jersey State Highway 70. There, you will find Ong’s Hat Road and a bar in a little triangle. If you’re lucky (and buy a round), some of the people in the bar might tell you some strange stories about the area.
The Pine Barrens themselves have always been a mysterious and enigmatic location. It was settled in the pre-revolutionary days and eventually included Hessians, the German soldiers paid by the British, who did not desire to return to their Germanic homeland. You may recall the headless horseman was a Hessian, but I digress.
What little there is to learn of the history of Ong’s Hat comes from Henry Beck who penned a book in 1936 entitled Forgotten Towns of Southern New Jersey. At that time, Ong’s Hat had appeared on maps and been around for over a century, but no one had ever taken it too seriously. Mr. Beck took a photographer, a State Editor
and traveled to the region and interviewed what remaining natives were left in the area that had been designated as Ong’s Hat. According to them, the name originated from a young man whose last name was Ong.
Mr. Ong was quite a dancer who captivated the ladies with his smooth moves and fashionable and shiny high silk hat. At that particular time, the little village consisted only of small houses and a dance hall. There was also a clearing where semipro prizefights were held. It seemed that one Saturday night, Mr. Ong snubbed one of his female partners at which point she took the hat from his head and deliberately stamped upon it in the middle of the dance floor. Another account picks up the story at this point but offers a little more information. It was said that Mr. Ong, who was quite inebriated at the time, tossed his distinguished hat into a tree in the center of the village. There, it stood in the tree, unreachable and battered. It hung there amidst the rain and wind for many months. At some point, the little town acquired the name of Ong’s Hat.
The Ong’s Hat Ashram story, as told in the following chapters, seems to trace its roots back to the beginning of the Second World War. During the early days post Pearl Harbor, America suddenly found itself in the position of having its eastern seaboard invaded by German U-Boats and its western seaboard invaded by Japanese submarines. Feeling behind in the race, so to speak, the military industrial complex was born and given carte blanche to proceed with any means necessary to get on top of the ball. From this initiative came many secret projects
. The military got its brain power for a lot of these programs from Princeton University which is located very near Ong’s Hat. Read the bestselling book, "A Beautiful Mind for a deep look into that group of unique minds. Also, see the opening chapters to Neal Stephenson’s
Cryptonomicon" for more insight.
John Tukey was one of the many Renaissance minds that wandered in and out of the many official and unofficial groups that formed and reformed with the regularity and fluidity of a Temporary Autonomous Zone. John Tukey attracted international attention for his studies in mathematical and theoretical statistics and their applications to a wide variety of scientific and engineering disciplines. He led the way in the now-burgeoning fields of Exploratory Data Analysis and Robust Estimation, and his contributions to the Spectrum Analysis of Time Series and other aspects of Digital Signal Processing have been widely used in engineering and science. He has been credited with coining the word bit
, a contraction of binary digit
, which refers to a unit of information, often as processed by a computer.
In addition to strong continuing interests in a wide variety of areas of statistical philosophy, techniques and application, Tukey was active in improving the access of the scientist to scientific literature, particularly through the development of citation and permutation indices to the literature of statistics and probability.
Looking at an 11 April 1984 interview with John Tukey, we see this strange admission:
Tucker: Wallman ended up as a professor of electric techniques at the Chalmers Institute in Gothenburg, Sweden, where