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    The Creativity Imperative: The Secret of Success for Organisations in the 21st Century
    The Creativity Imperative: The Secret of Success for Organisations in the 21st Century
    The Creativity Imperative: The Secret of Success for Organisations in the 21st Century
    Ebook59 pages59 minutes

    The Creativity Imperative: The Secret of Success for Organisations in the 21st Century

    By Jo McDonald and Ben Marton

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    About this ebook

    The Creativity Imperative is a clear, concise conversation about the necessity for organisations big and small and in-between to understand and embrace the sweeping wave of change that has engulfed the business world in the wake of the Global Financial Crisis. It begins with simple but comprehensive definitions of both ‘creativity’ and ‘innovation,’ and then proceeds to survey the context in which these concepts have evolved to occupy a central role, not just in the name of success, but also survival. Finally, an explanation detailing the many palpable benefits of creative principles and processes is offered.

    LanguageEnglish
    PublisherThe Dragonfly Solution
    Release dateApr 16, 2014
    ISBN9780992503901
    The Creativity Imperative: The Secret of Success for Organisations in the 21st Century

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      Book preview

      The Creativity Imperative - Jo McDonald

      The Creativity Imperative

      The Secret of Success for Organisations in the 21st Century

      by Jo McDonald & Ben Marton

      Published by The Dragonfly Solution (www.thedragonflysolution.com.au) at Smashwords

      Copyright 2014 Jo McDonald & Ben Marton

      Please remember to leave a review for our book at your favourite retailer

      Smashwords Edition, License Notes

      This ebook is licensed for your personal enjoyment only. This ebook may not be re-sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each recipient. If you’re reading this book and did not purchase it, or it was not purchased for your use only, then please return to your favourite ebook retailer and purchase your own copy. Thank you for respecting the hard work of this author.

      Credits: Flower silhouette on cover image by Jay Hilgert (http://www.bittbox.com).

      ISBN 978-0-9925039-0-1

      Contents

      Contents

      Preface

      Acknowledgements

      Introduction

      Definitions: The Seed & Its Cultivation

      Current Context: Surveying the Landscape

      Benefits: The Fruits of Creativity

      About The Authors

      References

      Preface

      Our job is to make the concepts in this book real, reasonable, and relevant to you. And before we ever considered doing this, we had to make them real, reasonable, and relevant to ourselves. But how? Well, we've done a lot of research, and the results of this are what you'll find in this book. But the essence is perhaps best captured in a story that is close to my heart, being the comic book geek that I am.

      Before 1938 there were no superheroes. By 1940 there were dozens, and by the end of the Second World War, hundreds. And today, as should be apparent to anyone who knows a child between the ages of seven and fifty or has entered a cinema multiplex in the last ten years, they are everywhere. They are a cultural phenomenon and marketing bonanza so widespread that it is difficult to imagine a world without them. Yet there was one. There was a time before this obvious, lucrative idea was, well…obvious. And then two young moderately successful but artistically frustrated pulp journalists came up with Superman.

      So what bolt of holy fire struck from the heavens in 1938 to give birth to this caped and booted game-changer? Well, despite the heavy metaphor, it wasn’t divine intervention, although it was inspired. And it wasn’t luck, although it was serendipitous. We get a little closer to the reason for this book’s existence when we consider the factors that served as the midwives at the birth of The Idea:

      The world had been mired in the Great Depression for nearly a decade; average citizens felt powerless and were desperate for icons of social reform, and money was too scarce to be spent on anything but the cheapest forms of printed entertainment.

      Times were changing; in the wake of the world’s first truly mechanised war (and amidst the warning signs of the next one), technology had begun to leap forward frighteningly, and children were looking for reassurance in the form of a man who could outrun the bullets, stop the locomotives, and leap the buildings.

      Amid all this economic desperation and relentless industrialisation, the feeding became more frenzied as the globe became smaller. So, and not for the first time, the reeling, shattered, and tired populace became increasingly open to a very human notion: that help may come from somewhere else.

      In times of rapid, confusing change, a shrinking stage, dwindling resources, and fiercer competition, preparedness for, and willingness to work towards, a new idea matter in a way that all the cost cutting and efficiency boosting in the world

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