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    The Retargeting Playbook: How to Turn Web-Window Shoppers into Customers
    Unavailable
    The Retargeting Playbook: How to Turn Web-Window Shoppers into Customers
    Unavailable
    The Retargeting Playbook: How to Turn Web-Window Shoppers into Customers
    Ebook305 pages2 hours

    The Retargeting Playbook: How to Turn Web-Window Shoppers into Customers

    By Adam Berke, Gregory Fulton and Lauren Vaccarello

    ()

    Currently unavailable

    Currently unavailable

    About this ebook

    How to reach the 98 percent of people who leave your website without converting sales

    The Retargeting Playbook is a complete guide for digital marketers about how to reach the 95 to 98 percent of people who leave a brand's website without converting. Retargeting gives advertisers the ability to stay in front of those people to bring them back and close the deal. For that reason, retargeting has emerged as a must have marketing channel, yet there is a lack of content that explains how the technology actually works and best practices for using it. Even marketing managers at large, sophisticated brands and agencies don’t have a strong grasp of this evolving channel, and there are few good neutral sources on the topic. Meanwhile, retargeting is the cornerstone of any holistic digital advertising strategy since it improves the results of every other channel if implemented correctly. Unfortunately, most marketers are only utilizing the most rudimentary retargeting tactics and barely scratch the surface of its potential.

    • Explains how to stay in front of potential customers and convince them to come back and close the deal

    This book will be required reading for media buyers at digital agencies, in-house marketing managers at companies in any vertical, performance marketers, and ecommerce managers.

    LanguageEnglish
    PublisherWiley
    Release dateMar 4, 2014
    ISBN9781118881163
    Unavailable
    The Retargeting Playbook: How to Turn Web-Window Shoppers into Customers

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