Everand Logo

Welcome to Everand!

  • Discover millions of ebooks, audiobooks, and so much more with a free trial

    Only $11.99/month after trial. Cancel anytime.

    Big Story, Big Sale: New Ways to Use Long-Length Content Marketing to Sell Complex Products
    Big Story, Big Sale: New Ways to Use Long-Length Content Marketing to Sell Complex Products
    Big Story, Big Sale: New Ways to Use Long-Length Content Marketing to Sell Complex Products
    Ebook48 pages33 minutes

    Big Story, Big Sale: New Ways to Use Long-Length Content Marketing to Sell Complex Products

    By Jay Gitomer

    ()

    Read preview

    About this ebook

    Imagine leaving a marketing document with your prospect that is not going to end up in a trash can or stuffed in a file drawer, never to be seen again. Imagine a marketing document that shows your customer the depth of your understanding about his business challenges. Imagine a marketing document that shortens your sales cycle, builds your credibility, and sets you apart from your competition.
    That marketing document is a book.

    There are a few clear concerns that any company would have before considering the effort of developing a book – after all, if it’s hard to get a white paper out the door, it must be impossible to get a whole book completed. But a comparison of the potential benefits versus the defined risk shows that a book is worth considering. If your company sells a complex, new, or highly technical product, or if your company wants to be perceived as a thought leader, then a book could be the answer.

    Big Story, Big Sale addresses:

    •How to plan book content that supports your particular business need
    •How your book will support your reps in various parts of the sales cycle
    •The obstacles you face in developing your book and how to overcome them
    •How to put your book to use in your sales and marketing processes

    It also contains instructions on how to create a book in-house and how to hire and manage outsourcer relationships. Lastly, this book discusses ways you can maximize the ROI of your book. Marketing content professionals dealing with new, complex, or technical products will find worthwhile ideas in Big Story, Big Sale.

    LanguageEnglish
    PublisherJay Gitomer
    Release dateFeb 22, 2014
    ISBN9781311552556
    Big Story, Big Sale: New Ways to Use Long-Length Content Marketing to Sell Complex Products
    Author

    Jay Gitomer

    Jay Gitomer is the owner-operator of Blue World Paddlesports and the founder of Babes with Blades All-Women, No-Yelling Paddling Events. She is an ACA Level 3 Coastal Kayak Instructor, BCU UKCC Level 1 Paddlesports Coach, and BCU 4-Star Leader. She is known for her creative, fun approach to training. Jay runs the paddleboard club Baltimore Boards, is a former coordinator of the Chesapeake Paddlers Association, and volunteers with Team River Runner to help wounded service people. Jay also sits on the Advisory Committee of the Safety Education and Instruction Council of the American Canoe Association.

    Read more from Jay Gitomer

    Related to Big Story, Big Sale

    Related ebooks

    Marketing For You

    View More
    View More

    Related podcast episodes

    Related articles

    • Article

      Becoming an Authentic Brand

      Sep 11, 2020

      Becoming an Authentic Brand
      4 min read

    • Article

      Six Sells

      Aug 12, 2018

      Six Sells
      4 min read

    • Article

      Get Your Website Listed by Google

      Jan 27, 2017

      RapidWeaver 7, your own website hosting space you will learn How to publish your site to the web IT WILL TAKE 30 minutes part 5 of 5 missed an issue? Visit myfavorite magazines.com to order! It’s sensible to buy a domain and hosting space; cats.com l

      3 min read

    • Article

      A Decent Proposal

      Jan 30, 2019

      A Decent Proposal
      7 min read

    • Article

      The PROS And CONS Of PUBLISHING And SELF-PUBLISHING

      Apr 2, 2020

      For nearly all writers, we are united in wanting to get our writing out into the world and in front of readers, but how we get there is much more personal, and influenced by a wide range of factors. So how do you decide on the best approach for you,

      4 min read

    • Article

      Indie Lab

      Mar 20, 2019

      Whether it’s done by a trade publisher or an author, publishing has two aims: to make words consumable in reader friendly formats, and to get those words read by enough people to make a profit. These aims demand that seven processes are done well: ed

      2 min read

    • Article

      Deciding to Self-Publish

      Dec 21, 2021

      Whether you’ve been querying for a while or are still considering how to get your book into the world, self-publishing might have crossed your mind. The great thing about self-publishing is that technically, it’s open to anyone and provides opportuni

      4 min read

    • Article

      Success by Design

      Jun 14, 2021

      Let’s face it, books are judged by their covers. Consciously or not, readers will associate the quality of your book’s cover with the quality of the story and editing. That means the cover itself is a marketing tool. So how do you set yourself up for

      5 min read

    • Article

      Magnus’ Marketing Minute

      Jan 1, 2023

      Michael Magnus is an advertising professional who supports the growth of the leather industry through his marketing agency, Magnus Opus. Among his client partnerships are Silver Creek Leather Co., manufacturers of Realeather® Crafts and Lace, and Jim

      4 min read

    • Article

      Pack It In Or Pick Up Speed?

      Aug 4, 2022

      Q With everything that is going on in the world, how is the publishing sector being affected? As a debut (unpublished) author, is it still financially viable to seek to be traditionally published or should I pack away my novel and focus on my day job

      3 min read

    • Article

      Book Marketing Copy 101

      Apr 10, 2023

      Nobody can buy something they don’t know about, which means writers following all paths to publication need to know how to hook attention and convince an audience. However, drafting marketing copy is a different skill than other writing. Before we ge

      4 min read

    • Article

      3 Simple Strategies for Marketing Your Book

      Apr 11, 2022

      Many authors who selfpublish focus more on publishing their book than they do promoting it. While the reasons vary, some have no clue where to start. Others don’t want to waste hundreds to thousands of dollars on marketing that may not result in any

      4 min read

    • Article

      Self-publishing Success

      Nov 3, 2022

      Self-publishing Success
      6 min read

    • Article

      Lessons Learned

      Oct 10, 2022

      Everything about writing, selling, and promoting a book is hard. And sometimes, no matter the diligence and creativity you bring to the project, success eludes you. If this describes your experience, you’re not alone. Alexandra Alter and Elizabeth A.

      7 min read

    • Article

      Proposing prose

      Jul 2, 2020

      Proposing prose
      6 min read

    • Article

      Turn The Beat Around

      Oct 30, 2019

      Turn The Beat Around
      7 min read

    • Article

      Cover Letter: The Nuts And Bolts

      Aug 3, 2023

      Q I’ve read an outline of what should be in a cover letter but am still unsure exactly what to include and how to present it. Can you help? AThis is a question I’m frequently asked – it’s a hurdle that authors often worry about. The general direction

      3 min read

    • Article

      Marketing Matters

      Sep 2, 2021

      Marketing Matters
      5 min read

    • Article

      How To Self-publish A Book

      Jun 12, 2020

      How To Self-publish A Book
      2 min read

    • Article

      Clearing The Path

      Sep 18, 2019

      Clearing The Path
      5 min read

    • Article

      10 Pitfalls to Avoid When Self-Publishing a Picture Book

      Dec 11, 2023

      As a freelance picture book editor, my inbox is flooded daily with pleas from authors who need to know how to fix a mistake they made without spending a fortune. The truth is, not every mistake is easily fixable. But many of them are avoidable. Below

      4 min read

    • Article

      No Response?

      May 4, 2023

      Q I’ve been submitting my novel to agents for over a year and not one agent has got back to me. I’m left wondering if I’m doing something wrong in the way I present my novel or if it’s the novel itself that is the problem? AYou may not be doing anyth

      3 min read

    • Article

      Flying Domestic

      Mar 16, 2020

      Flying Domestic
      4 min read

    • Article

      Am I Ready To Submit?

      Jan 4, 2024

      If you’ve been preparing your manuscript for the trade arena, you might feel that the new year is the perfect time to submit. Before taking the plunge, or just dipping your toe in the water, here are a few pointers that can help avoid pitfalls out th

      3 min read

    Related categories

    Reviews for Big Story, Big Sale

    0 ratings

    0 ratings0 reviews

    What did you think?

    Tap to rate

    Review must be at least 10 words

      Book preview

      Big Story, Big Sale - Jay Gitomer

      Big Story, Big Sale

      New Ways to Use Long-Length Content Marketing to Sell Complex Products

      By Jay Gitomer

      Text Copyright 2014 Jay Gitomer

      All Rights Reserved

      Table of Contents

      Introduction – It’s Noisy Out There

      Chapter One – Is a Book Right For Your Company?

      Chapter Two – Types of Book and How to Use Them

      Chapter Three – Planning Your Content

      Chapter Four – Planning Your Production Strategy

      Chapter Five – Practical Paths to ROI

      Chapter Six – Go Write a Book!

      Free Sample of Sales Guide

      Author Bio

      Contact the Author

      Introduction

      It’s Noisy Out There

      Gone are the days of marketing through TV, magazines, radio, and nothing else. Today, there are so many ways to market that the choices can be overwhelming. Which ones work? Which ones are a waste of resources?

      Your competitors have blogs, so you have a blog. A lot of time goes into keeping up a blog, plus a Twitter feed, plus a Facebook page, and the ROI is uncertain. It’s hard to be heard among all the noise of social media. And who’s reading your social media posts -- decision-makers in your accounts, or your competitors’ marketing staff?

      Then there is the marketing collateral that is proven to work well: white papers and case studies. Your sales representatives know that customers like these types of marketing materials; they’re useful and persuasive. The problem you have is making your white papers and case studies stand out from your competitors’ white papers and case studies that that are also on your lead’s desk. How do you separate yourself from the crowd?

      Imagine leaving a marketing document with your prospect that is not going to end up in a trash can or stuffed in a file drawer, never to be seen again. Imagine a marketing document that shows your customer the depth of your understanding about his business challenges. Imagine a marketing document that shortens your sales cycle, builds your credibility, and sets you apart from your competition.

      That marketing document is a book.

      There are a few clear concerns that any company would have before considering the effort of developing a book – after all, if it’s hard to get a white paper out the door, it must be impossible to get a whole book completed. But a comparison of the potential benefits versus the defined risk shows that a book is worth considering. If your company sells a complex, new, or highly technical product, or if your company wants to be perceived as a thought leader, then a book could be the answer.

      This book addresses:

      How to plan book content that supports your particular business need

      How your book will support your reps

      Enjoying the preview?
      Page 1 of 1