The Researcher's Bible
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About this ebook
This book provides an overview of the major quantitative and qualitative research methods in the social sciences. An ideal supplement to comprehensive books on research; ideal for professors, students, researchers, and professional managers hiring researchers. Includes the main sampling methods, major statistical concepts and data analysis techniques, observation approaches, etc.
Gini Graham Scott
Gini Graham Scott, Ph.D., CEO of Changemakers Publishing and Writing, is an internationally known writer, speaker, and workshop leader. She has published over 50 books with major publishers on various topics and has written over 3 dozen children's books. Her published children's books include Katy's Bow, Scratches, The Crazy Critters First Visit, and Where's the Avocado? published by Black Rose Writing. She has published 8 children's books through her company Changemakers Kids and is a member of the Society of Children's Book Writers and Illustrators. She does workshops on self-publishing and creativity. She also helps clients write books as a ghostwriter and self-publish or find publishers and agents. Her websites are www.changemakerspublishgandwriting.com and www.ginigrahamscott.com.
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Book preview
The Researcher's Bible - Gini Graham Scott
The Researcher’s Bible
An Overview of Key Concepts and Methods
in Social Science Research
by Gini Graham Scott, Ph.D.
Ph.D. Sociology; M.A.s in Anthropology, Mass Communications, and Organizational/Consumer/Audience Behavior
www.changemakerspublishingandwriting.com
www.behaviorresearch.net
Gini Graham Scott
Changemakers
6114 La Salle, #358 . Oakland, CA 94611
(510) 339-1625 . Fax: (510) 339-1626
mchangemakers@pacbell.net
www.changemakerspublishingandwriting.com
www.ginigrahamscott.com
Smashwords Edition
Copyright 2011 Gini Graham Scott, Ph.D.
Smashwords Edition, License Notes
This ebook is licensed for your personal enjoyment only. This ebook may not be re-sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each person you share it with. If you're reading this book and did not purchase it, or it was not purchased for your use only, then you should return to Smashwords.com and purchase your own copy. Thank you for respecting the hard work of this author.
TABLE OF CONTENTS
ABOUT THE AUTHOR
INTRODUCTION
PART I: AN OVERVIEW OF THE RESEARCH PROCESS
CHAPTER 1: What is Research and how it differs from Program Evaluation and Journalism
CHAPTER 2: Why it is Important for Graduate Students and Professionals to Understand or Conduct Research
CHAPTER 3: Choosing a Research Topic
CHAPTER 4: Contributions of Different Disciplines to the Social Sciences
CHAPTER 5: Different Research Approaches in Social Science Research
PART II: USING QUALITATIVE AND QUANTITATIVE RESEARCH METHODS
CHAPTER 6: Using Observation in Social Research
CHAPTER 7: Using Qualitative Research Methods
CHAPTER 8: Using Quantitative Research Methods
PART III: USING SAMPLING METHODS
CHAPTER 9: The Main Characteristics of Sampling Methods
CHAPTER 10: The Advantages and Disadvantages of Different Sampling Methods
CHAPTER 11: An Ideal Sampling Technique for Social Research
PART IV: ANALYZING STUDY RESULTS
CHAPTER 12: The Main Techniques for Analyzing Surveys and Their Advantages and Disadvantages
CHAPTER 13: The Major Statistical Concepts
CHAPTER 14: The Major Data Analysis Techniques
CHAPTER 15: The Easiest Method for Social Research
References
ABOUT THE AUTHOR
Gini Graham Scott has published over 50 books, focusing on social trends using a number of research methods, from in-depth interviews and participant observation to surveys and secondary research. Some of these books include:
- The Very Next New Thing (ABC-Clio 2011)
- Playing the Lying Game (ABC-Clio 2010)
- The Talk Show Revolution (ASJA Press 2008, previously published as Can We Talk?: The Power and Influence of Talk Shows, Plenum 1996),
- The Privacy Revolution (ASJA Press 2008, previously published as Mind Your Own Business: The Battle for Personal Privacy, Plenum 1995),
- Fantasy Worlds (ASJA Press 2007, previously published The Power of Fantasy, Wiley).
She received a Ph.D. in Sociology from the University of California and MAs in Anthropology, Mass Communications and Organizational/Consumer and Audience Behavior, and Pop Culture and Lifestyles from California State University, East Bay. She is currently working towards an MS in Recreation and Tourism, expected in 2012.
She has an extensive background in market research, including three years working for Foote, Cone, and Belding as a project manager. She conducted a study on Investigating Homicide Patterns in Oakland that was published by the Oakland Police Department, and conducted two surveys on the arts community in Oakland for Pro Arts, an organization of about 1000 artists.
She has gained extensive media interest for previous books, including appearances on Good Morning America, Oprah, Montel Williams, CNN, and hundreds of radio interviews. She has frequently been quoted by the media and has set up websites to promote her most recent books, including.
Additional bio and promotional material is at her website at www.ginigrahamscott.com.
INTRODUCTION
THE RESEARCHER’S BIBLE provides an overview of the major social research methods and when to use different approaches. It offers a quick summary of the different possible approaches and their major advantages and disadvantages, so a researcher can better decide which techniques to use for a particular project. As such,