Top Secrets for Acquiring Customers and Sponsoring Distributors
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About this ebook
This book features the steps for getting customers and distributors. Chapters include ways to take your prospect to an opportunity meeting, put on a productive one-on-one presentation, and develop customers and turn them into distributors. It includes tips for hosting meetings or sales parties at home, selling health products successfully, and other creative ways to present your program.
Gini Graham Scott
Gini Graham Scott, Ph.D., CEO of Changemakers Publishing and Writing, is an internationally known writer, speaker, and workshop leader. She has published over 50 books with major publishers on various topics and has written over 3 dozen children's books. Her published children's books include Katy's Bow, Scratches, The Crazy Critters First Visit, and Where's the Avocado? published by Black Rose Writing. She has published 8 children's books through her company Changemakers Kids and is a member of the Society of Children's Book Writers and Illustrators. She does workshops on self-publishing and creativity. She also helps clients write books as a ghostwriter and self-publish or find publishers and agents. Her websites are www.changemakerspublishgandwriting.com and www.ginigrahamscott.com.
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Book preview
Top Secrets for Acquiring Customers and Sponsoring Distributors - Gini Graham Scott
From the Success in MLM, Network Marketing, and Personal Selling Series...
Getting Started the Right Way
in MLM, Network Marketing,
and Personal Selling:
Top Secrets for Acquiring Customers
and Sponsoring Distributors
by Gini Graham Scott, Ph.D.
www.ginigrahamscott.com
Smashwords Edition
Copyright 2009 Gini Graham Scott, Ph.D.
Smashwords Edition, License Notes
This ebook is licensed for your personal enjoyment only. This ebook may not be re-sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each person you share it with. If you're reading this book and did not purchase it, or it was not purchased for your use only, then you should return to Smashwords.com and purchase your own copy. Thank you for respecting the hard work of this author.
TABLE OF CONTENTS
INTRODUCTION
CHAPTER 1: TAKING YOUR PROSPECT TO AN OPPORTUNITY MEETING
THE KEYS TO GETTING SUCCESSFUL RESULTS AT A MEETING
CHAPTER 2: PUTTING ON A PRODUCTIVE ONE-ON-ONE PRESENTATION
HOW TO PUT ON YOUR PRESENTATION
SUPPORTING MATERIALS
Combining Your Support Materials into a Presentation Manual
Using Your Supporting Materials for Handouts after Your Presentation
WHAT TO COVER IN YOUR PRESENTATION (AND IN YOUR MANUAL)
Introduction
A Description of the Product or Service
A (Very Brief) Discussion of the Company for Consumers Only; A More Detailed Discussion for Business Opportunity Seekers
Backup Support You Will Provide
A Brief Introduction to Network or Multi-Level Marketing
A Description of the Marketing Plan
A Close That Encourages People to Get Involved
Other Keys to a Successful Presentation
HOW TO MAKE AN ATTRACTIVE PRESENTATION MANUAL
CHAPTER 3: DEVELOPING CUSTOMERS AND TURNING THEM INTO DISTRIBUTORS
SOME SUCCESS STORIES
MAJOR STRATEGIES
CHAPTER 4: HOSTING MEETINGS OR SALES PARTIES AT HOME
PUTTING ON A SALES PARTY
Organizing the Party
Attracting People to These Parties
How to Put on a Good Party
The Importance of Follow-Up
CHAPTER 5: FIVE TIPS FOR SELLING HEALTH PRODUCTS SUCCESSFULLY
HAVE THOROUGH, IN-DEPTH KNOWLEDGE OF YOUR PRODUCT
How to Be Sure Your Product Can Do What It's Supposed to Do
RESEARCH ANY REGULATORY TESTS OR ENDORSEMENTS
LIMIT MARKETING CLAIMS ON EXPERIMENTAL PRODUCTS
HIGHLIGHT ANY BACKUP SUPPORT
LEARN ABOUT THE FIELD REPRESENTED BY YOUR PRODUCT
CHAPTER 6: OTHER CREATIVE WAYS TO PRESENT YOUR PROGRAM
ATTRACTING PEOPLE TO HEAR YOUR ESSAGE BY CREATING AN EVENT
Other Possibilities
Coming up with Other Ideas Yourself
INTRODUCTION
Welcome to Book III in THE SUCCESS IN MLM, NETWORK MARKETING, AND PERSONAL SELLING SERIES. The focus here will be on finding customers and sponsoring distributors.
The book assumes that you have already selected your company, product, or service, know the basic principles of MLM and network marketing selling, and have started prospecting for customers.
Here’s a complete list of all of the books and chapters in the series, so you can refer to others as needed to help you make your program a great success.
BOOK I: CREATING THE RIGHT ATTITUDE FOR SUCCESS
Chapter 1 How to Use MLM in Your Direct Sales Program
Chapter 2 Getting Prepared: Tips on Thoroughly Understanding Your Product and Company
Chapter 3 Staying on the Path to Success: The Importance of Persistence
Chapter 4 Setting Your Goals for Success
BOOK II: GETTING STARTED IN MLM AND NETWORK MARKETING SALES
Chapter 1 Basic Principles of Multi-Level and Network Marketing Selling
Chapter 2 Answering Objections
Chapter 3 How to Start Prospecting
BOOK III: ACQUIRING CUSTOMERS AND SPONSORING DISTRIBUTORS
Chapter 1 Taking Your Prospect to an Opportunity Meeting
Chapter 2 Putting on a Productive One-On-One Presentation
Chapter 3 Developing Customers and Turning Them into Distributors
Chapter 4 Hosting Meetings or Sales Parties at Home
Chapter 5 Five Tips for Selling Health Products Successfully
Chapter 6 Other Creative Ways to Present Your Program
BOOK IV: BUILDING A SALES ORGANIZATION
Chapter 1 How to Start Building an Organization
Chapter 2 Helping Your New Distributors Get Started
Chapter 3 Working with Your Distributors
BOOK V: PROMOTING YOUR PROGRAM WITH ADS, WRITTEN MATERIALS, AND THE PHONE
Chapter 1 Advertising Your Program Effectively