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    Healthcare Providers: How to Promote Your Practice to a Well-Pay, Self-Pay Clientele
    Healthcare Providers: How to Promote Your Practice to a Well-Pay, Self-Pay Clientele
    Healthcare Providers: How to Promote Your Practice to a Well-Pay, Self-Pay Clientele
    Ebook136 pages1 hour

    Healthcare Providers: How to Promote Your Practice to a Well-Pay, Self-Pay Clientele

    By Lyn Kelley

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    About this ebook

    New updated edition 2021! Lyn Kelley, Ph.D. is a licensed therapist and certified coach who has been providing seminars, CE courses and consulting for thousands of healthcare providers for over 20 years. She gives you over 40 tried-true-tested, PROVEN, most cost effective methods to get new, well-pay clients and get out of managed care. For all medical and health providers. No frill, no fluff, just the facts!
    Here’s what you’ll get:
    6 Benefits of Private Practice
    5 Factors that Lead to Provider Burnout
    Essential Components of a Successful Clinician
    Developing Practice Goals and Clinical Direction
    The 5 Most Important Decisions
    5 Ways to Determine the Value of Your Services
    The Value of a Satisfied Client
    Ethics of Fee Setting and Informed Consent
    Why You Should Raise Your Fees
    7 Ways to Get Paid Your Full Fee at the Time of Service
    Determining Your Niche or Specialty Areas
    Determine Your Ideal Client
    Hottest Healthcare "Niche's" of the New Millennium
    Client Reactivation and Outcomes Studies
    Client Reactivation Letters
    Client Satisfaction Surveys
    Client Retention and Serving Clients Better
    Three Things to Give Clients Before They Leave Your Office
    Improve Your Waiting Room
    Written Narrative Reports
    Management Systems
    Offer Telephone Sessions
    7 Ways to Double Your Income Immediately Without Doing Any Marketing or Spending Any Money
    Effective, Low Key Practice Promotions
    Guerrilla Marketing
    R.O.I. – Return on Investment
    Personal (or face-to-face) Marketing Methods
    Non-Face-to-Face Marketing Methods
    Defining Your Referral Base
    The 5 Worst Referral Sources
    The Best Referral Sources
    How to Ensure a Referral Source Will Keep Referring to You
    Ten Tips to Creating a Compelling Website
    Informed Consent
    Creating an Action Plan
    The Five Biggest Blunders Healthcare Providers Make
    The Seven Basic Rules for Advertising
    Healthcare Providers and Money
    How Healthcare Providers Sabotage their Businesses
    Fair Exchange
    The Guilt Myth

    LanguageEnglish
    PublisherLyn Kelley
    Release dateApr 29, 2010
    ISBN9781452333687
    Healthcare Providers: How to Promote Your Practice to a Well-Pay, Self-Pay Clientele
    Author

    Lyn Kelley

    As a Motivational Coach and Speaker, my goal is "to empower people move to the next level of success in their lives." Many people have asked for more information about me and why I am qualified to motivate others. So here's a little bit about me and how I got here. It all started back in Fresno, CA where I was born and raised. As a child I knew I had a calling to help people be happier and live better lives. I knew this because I was keenly observant of people. I observed people and how they lived their lives. At age 10 a friend's family invited me to a musical show called "Up With People!" This show had a major impact on me, and brought up my passion to help people be happier. Although my parents didn't care about my grades, I received all A's in school except I always failed Oral English. I couldn't get up in front of the class and speak. What kept me going in school was my desire for a career in the helping/teaching profession, so I could help others become more successful. The females in my family were discouraged from going to college, so higher education became my way of rebelling. I earned my B.A. in Education from CSU Fresno. During college I had some wonderful professors who took me under their wing and encouraged me to speak in class. I learned that I enjoyed teaching and actually had a gift that had previously been repressed. I went on to get my teaching credential and taught Jr. and Sr. High School for 7 years. I went from a shy little girl who couldn't speak in front of the class to a big girl who couldn't STOP speaking in front of the class! Teaching adolescents was an amazing experience! I found that I wanted to work with them more one-on-one, so I went back to college to become a counselor. I received my M.S. in Counseling/Psychology from the University of Miami and became licensed as a Marriage & Family Therapist. Initially I set out to get a wide range of experience. I worked in a children's psych hospital in dual diagnosis, managed a residential treatment program for severely emotionally disturbed teenage girls, conducted biofeedback therapy for a pain management center, and worked in social services in the areas of foster care, child abuse and family reunification. Once I became licensed I worked in a private counseling practice for 7 years. I specialized in relationship counseling. During this time I realized that coaching, writing and teaching were what I really loved to do, s...

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      Book preview

      Healthcare Providers - Lyn Kelley

      Thank You for purchasing this book!

      Welcome to

      Dr. Lyn Is In

      Author, Lyn Kelley, Ph.D., CPC

      Certified Professional Coach

      "My mission is to empower people to move to the next level of success in their lives."

      What others are saying about Dr. Lyn’s Books

      Lyn Kelly is AWESOME. Her e-books are the books. There are so many garbage marketing books at the bookstore, garbage marketing seminars, people trying to take a lot of money from health care practitioners teaching marketing.

      Every other book/class is just psycho-babble. Full of stupid tips likes be positive, attract clients to yourself, whatever you do, do consistent. OK, the psych stuff and being in the correct frame of mind of important. It's not worthless, but to be successful you also need an action plan. You need the right mindset, plus a concrete plan to execute.

      Lyn Kelley does both! And she has amazing actions plans. The great things is, she has a whole list, full of details on how to execute each one. If one strategy isn't right for you, another one will work. Her e-books are the absolute best!

      ---Saul Marcus, Pittsburgh, PA

      Thank you so much for your book. You're right, it does work as soon as you use it. Your workbook exercises were most helpful. I am already getting positive responses.

      ---Charie Levy, MFT Brooklyn, NY

      Dear Lyn, I found your workshop so inspirational! It has taken me to another level in my consciousness about the work we do as therapists and it has further inspired me to continue my pursuits in the realm of Organizational Development and Transformation. Your being is quite a catalyst. I appreciate what you are doing very much and feel honored to have been able to experience your work and its profound effect, first-hand.

      ---Jeanine Gonzalez, Dallas, TX

      By Lyn Kelley

      Published by GROW Publications

      Copyright 2021 Lyn Kelley

      Cover Design by Cal Sharp

      www.Caligraphics.com

      GROW Publications Edition, License Notes

      This e-book is licensed for your personal enjoyment only. This e-book may not be re-sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each person. Thank you for respecting the hard work of this author.

      Continuing Education Credit

      This book offers 10 C.E. credits for therapists and coaches.

      GROW is approved for most State and National C.E. Boards.

      Contact our office for details.

      More e-Books by Dr. Lyn distributed at

      http://www.smashwords.com/

      See Dr. Lyn’s Author Profile:

      http://www.smashwords.com/profile/view/growpu

      Dear Jane Series:

      Book 1: The 12 Biggest Mistakes Women Make in Dating & Love Relationships

      Book 2: How to Cure a Commitment-Phobic

      Book 3: How to Turn a Player into a Stayer

      Book 4: Controlling and Manipulative Men: How to Spot Them and Handle Them

      Book 5: Self-Centered and Narcissistic Men: How to Spot Them and Handle Them

      Book 6: Addicted Men – Drugs, Alcohol, Porn and More: How to Spot Them and Handle Them

      Book 7: Low Achieving Men - Passives, Wimps, Dreamers: How to Spot Them and Handle Them

      Book 8: Cheap Men: How to Spot Them and Handle Them

      Book 9: Men who Lie and Cheat: How to Spot Them and Handle Them

      Book 10: Emotionally Unavailable Men: How to Spot Them and Handle Them

      Book 11: The Romantic Terrorist: Protect Yourself from Stalking, Harassment, Bullying and Threats

      Book 12: How to Get Any Man You Want to Want YOU

      Book 13: The 10 Biggest Mistakes Men Make in Dating & Love Relationships

      Book 14: How to Break Up, Survive and Thrive

      Book 15: Bad Dick, Good Jane: How Good Girls Get Bad Boys to Behave, Fall in Love and Commit

      New Release!

      Bad Dick, Good Jane:

      How Good Girls Get Bad Boys to Behave, Fall in Love, and Commit

      Other Self-Help Books by Lyn Kelley:

      How to Stick With Your Diet & Exercise Program

      How to Motivate People! The 3 Magic Keys to Unlock Anyone’s Hidden Motivation

      The 7 Self-Sabotages: Why People Sabotage Themselves and How to Stop It

      How to Become Your Own Life Coach in 12 Easy Steps

      How to Motivate Yourself: Secrets of the Motivational Superstars

      Online Marketing for Non-Techies: How to Turn Your Website Into a Sales Machine

      7 Secrets of Highly Successful Coaches

      How to Motivate Your Clients to Change

      How to Collect Your Money

      Thousands of Angels: Your Path to Spiritual Empowerment, Healing and Abundance

      How to Become a Life Coach

      How to Become a Corporate/Business Coach

      How to Become a Virtual Coach

      Ethics for Coaching

      How to Get a Raise from Managed Care Plans

      How to Promote Your Practice to a Well-Pay, Self-Pay Clientele

      Practice Angels: How to Build a Full Practice from Good Referrals Alone

      The Magic of Detachment: How to Let Go of Other People and their Problems

      One Day She Woke Up and Decided to Be Brave: A Woman’s Journey from Fear to Courage

      I offer telephone and email coaching.

      Contact me to set up an appointment!

      growpublications@yahoo.com

      Learn more about Dr. Lyn and Personal and/or Career Coaching at

      http://www.growtraininginstitute.com/

      Follow me!

      FaceBook: http://face-book.com/ lyn.kelley1

      Twitter: http://wefollow.com/JanesGoodAdvice

      LinkedIn: http://www.linkedin.com/in/drlynisin

      Become a Certified Professional Coach (CPC) through

      GROW Training Institute, Inc.

      The least expensive, quickest and most comprehensive program available! All can be done through Home Study and Online!

      See Application on our website with all the

      Most Frequently Asked Questions

      www.GrowTrainingInstitute.com

      See my YouTube video:

      How to Become a Certified Professional Coach:

      http://youtu.be/ZBHrDhxodWc

      Become a Certified Professional Coach (CPC) through

      GROW Training Institute, Inc.

      The least expensive, quickest and most comprehensive program available! All can be done through Home Study and Online!

      See Application on our website with all the

      Most Frequently Asked Questions

      www.GrowTrainingInstitute.com

      See my YouTube video:

      How to Become a Certified Professional Coach:

      http://youtu.be/ZBHrDhxodWc

      Healthcare Providers:

      How to Promote Your Practice Exclusively to a

      Well-Pay, Self-Pay Clientele

      The Tried-True-Tested, Most Cost-Effective Methods

      of Promoting the Healthcare Practice

      10th edition

      By Lyn Kelley, Ph.D., LMFT, CPC

      Certified Professional Coach

      Wellness is not a 'medical fix' but a way of living - a lifestyle sensitive and responsive to all the dimensions of body, mind, and spirit, an approach to life we each design to achieve our highest potential for well-being now and forever.

      ---Greg Anderson

      Table of Contents

      Introduction

      Chapter 1: Characteristics of a Healthy, Effective, Successful Healthcare Provider

      6 Benefits of Private Practice

      5 Factors that Lead to Provider Burnout

      Essential Components of a Successful Clinician

      Chapter 2: Developing Practice Goals and Clinical Direction

      The 5 Most Important Decisions

      Chapter 3: The Value of Your Services and a Satisfied Client

      5 Ways to Determine the Value of Your Services

      The Value of a Satisfied Client

      Chapter 4: Ethics of Fee Setting and Informed Consent

      Why You Should Raise Your Fees

      7 Ways to Get Paid Your Full Fee at the Time of Service

      Chapter 5: Determining Your Niche or Specialty Areas

      Determine Your Ideal Client

      Hottest Therapy Niche's of the New Millennium

      Chapter 6: Client Reactivation and Outcomes Studies

      Client Reactivation Letters

      Client Satisfaction Surveys

      Birthday/Holiday Cards

      Chapter 7: Client Retention and Serving Clients Better

      Greet Your Clients

      Handle Fees

      Prepare for the Next Session

      Ending the Session

      Three Things to Give Clients Before They Leave Your Office

      Improve Your Waiting Room

      Written Narrative Reports

      Management Systems

      Offer Telephone Sessions

      7 Ways to Double Your Income Immediately Without Doing Any Marketing or Spending Any Money

      Chapter 8: 28 Effective, Low Key Practice Promotions

      Guerrilla Marketing

      R.O.I. – Return on Investment

      Personal (or face-to-face) Marketing Methods

      Non-Face-to-Face Marketing Methods

      Chapter 9: Defining Your Referral Base

      The 5 Worst Referral Sources

      The Best Referral Sources

      How to Ensure a Referral Source Will Keep Referring to You

      Chapter 10: Ten Tips to Creating a Compelling Website

      Chapter 11: Ethics in Advertising

      What Professional Associations Say About Marketing

      Informed Consent

      Chapter 12: Creating an Action Plan

      The Five Biggest Blunders Healthcare Providers Make

      The Seven Basic Rules for Advertising

      Chapter 13: Healthcare Providers and Money

      How Healthcare Providers Sabotage their Businesses

      Fair Exchange

      The Guilt Myth

      Resources for Healthcare Providers

      References

      Introduction

      The biggest risk is not taking any risk. In a world that’s changing really quickly,

      the only strategy that is guaranteed to fail is not taking risks.

      ---Mark Zuckerberg

      Practice promotion is mostly what happens when you’re providing excellent services to your clients. In this book you’re going to learn how to do just that, as well as many other promotional ideas, so that you will be able to survive and thrive in this current market.

      Medical providers are facing a market glutted with qualified professionals -- a problem of oversupply, and to survive in their own practices, they must energetically go after business. So the first and foremost problem of the healthcare profession is that of oversupply. The supply of healthcare providers exceeds that of the demand. This has caused a succession of other problems.

      Second, the dominance of managed care, and the related increase in bureaucracy and paperwork and declining fees is one of the primary problems that healthcare providers cite. Managed care is closed to new providers. They already have enough providers on their panels. In fact, they only needed 1/7 of us in the first place. Before you get angry, understand that this is not due to the greed of big insurance conglomerates. It is due to extremely competitive business markets, who are simply trying to get more for their money and decrease costly insurance premiums. Managed care quickly found that they could take advantage of the healthcare profession, because of the oversupply. There are simply too many healthcare providers who are willing to work for lower fees with higher bureaucratic demands. If there was a short supply of healthcare providers, and a high demand, then the therapy profession would be able to negotiate much better deals, such as what we have seen with Family Practice and General Practice Physicians.

      But take heart. What I’ve discovered is that you don’t need managed care! In fact, surveys show that only

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