Top Secrets for Using LinkedIn to Promote Your Business or Yourself
()
About this ebook
This book provides a step-by-step guide to use LinkedIn to promote your own business or yourself to get more clients or work. Chapters include creating a powerful profile and presence, making connections with other members, using recommendations, joining and starting groups, finding answers and asking questions, deciding on the best strategy, and assessing your campaign.
Gini Graham Scott
Gini Graham Scott, Ph.D., CEO of Changemakers Publishing and Writing, is an internationally known writer, speaker, and workshop leader. She has published over 50 books with major publishers on various topics and has written over 3 dozen children's books. Her published children's books include Katy's Bow, Scratches, The Crazy Critters First Visit, and Where's the Avocado? published by Black Rose Writing. She has published 8 children's books through her company Changemakers Kids and is a member of the Society of Children's Book Writers and Illustrators. She does workshops on self-publishing and creativity. She also helps clients write books as a ghostwriter and self-publish or find publishers and agents. Her websites are www.changemakerspublishgandwriting.com and www.ginigrahamscott.com.
Read more from Gini Graham Scott
Lies and Liars: How and Why Sociopaths Lie and How You Can Detect and Deal with Them Rating: 0 out of 5 stars0 ratingsThe Shaman Warrior: An Investigation of a Group Practicing Shamanism Rating: 5 out of 5 stars5/5The Researcher's Bible Rating: 5 out of 5 stars5/5How to Collect the Money People Owe You: A Complete Step-By-Step Credit and Collections Guide for Small Businesses and Individuals Rating: 0 out of 5 stars0 ratingsSell Your Way to Success on Shopify Rating: 0 out of 5 stars0 ratingsTop Secrets for Persuading the Debtor to Pay You Now Rating: 5 out of 5 stars5/5The Magicians: An Investigation of a Group Practicing Black Magic Rating: 4 out of 5 stars4/5Finding Funds for Your Film or TV Project Rating: 0 out of 5 stars0 ratingsThe Complete Guide to Distributing an Indie Film Rating: 5 out of 5 stars5/530 Days to a More Powerful Memory Rating: 0 out of 5 stars0 ratingsTop Secrets for Protecting Yourself from Bad Debts Rating: 0 out of 5 stars0 ratingsWorking with People with Disabilities Rating: 0 out of 5 stars0 ratingsWho Are the Neanderthals Really Rating: 0 out of 5 stars0 ratingsInternet Book Piracy: The Fight to Protect Authors, Publishers, and Our Culture Rating: 1 out of 5 stars1/5How to Write Good Songs and Promote Them Rating: 0 out of 5 stars0 ratingsMarketing Films to Millennials and Baby Boomers Rating: 0 out of 5 stars0 ratingsTop Secrets for Building a Sales Team and Expanding Your Business Rating: 0 out of 5 stars0 ratingsPrivate Eyes Rating: 0 out of 5 stars0 ratingsThe Creative Traveler: New Ways to Enjoy Your Travel Wherever You Go Rating: 0 out of 5 stars0 ratingsThe Empowered Mind: How to Harness the Creative Force Within You Rating: 5 out of 5 stars5/5Do You Look Like Your Dog? Rating: 0 out of 5 stars0 ratingsTop Secrets for Getting Started in MLM and Networking Marketing Sales Rating: 0 out of 5 stars0 ratingsScammed: Learn from the Biggest Consumer and Money Frauds How Not to Be a Victim Rating: 0 out of 5 stars0 ratingsTop Secrets for Doing Your Own PR Rating: 5 out of 5 stars5/5Work with Me!: Resolving Everyday Conflict in Your Organization Rating: 0 out of 5 stars0 ratings
Related to Top Secrets for Using LinkedIn to Promote Your Business or Yourself
Related ebooks
Strengthen Your LinkedIn Profile: The ideal tool for networking and job searching Rating: 0 out of 5 stars0 ratingsHow to Become More Linkable... ...and Likeable on LinkedIn Rating: 0 out of 5 stars0 ratingsThe Complete Guide to Getting Business Using LinkedIn Rating: 0 out of 5 stars0 ratingsWork Smarter with LinkedIn Rating: 0 out of 5 stars0 ratingsLinkedIn: A Practical Guide to Optimizing Profile Rating: 0 out of 5 stars0 ratingsLinkedIn: A Practical Guide to Optimizing Profile Views Rating: 0 out of 5 stars0 ratingsLinkedIn: A Practical Guide to Optimizing Networking Rating: 0 out of 5 stars0 ratingsLinkedIn Marketing Rating: 0 out of 5 stars0 ratingsCreate the Perfect LinkedIn Profile To Transform Your Career Rating: 5 out of 5 stars5/5LinkedIn Profile Optimization For Dummies Rating: 4 out of 5 stars4/5365 Social Media Tips: A year of ideas for marketing your business via LinkedIn, Twitter, Facebook and more! Rating: 0 out of 5 stars0 ratingsLinkedin: How to get a Job using Linkedin?: The most effective way to get the Job of your Dreams Rating: 5 out of 5 stars5/5LinkedIn Professional Branding 2017 Rating: 4 out of 5 stars4/5LinkedIn Business Essentials Rating: 0 out of 5 stars0 ratingsBuilding a Great LinkedIn Profile: A Step-by-Step Guide to Make a Standout Profile Page Rating: 0 out of 5 stars0 ratingsMining the Gold from LinkedIn Rating: 0 out of 5 stars0 ratingsThe Ultimate Clubhouse Playbook: Make Powerful Connections to Secure Your Next Promotion or Get More Clients and Customers Rating: 0 out of 5 stars0 ratings6 Ways To Get Clients For Your Online Coaching Business Rating: 0 out of 5 stars0 ratingsLeveraging LinkedIn As a Blog Platform to Gain Massive Exposure: Real Fast Results, #97 Rating: 0 out of 5 stars0 ratingsLinkedIn Success Secrets Rating: 0 out of 5 stars0 ratingsUltimate Guide to LinkedIn for Business: Access more than 500 million people in 10 minutes Rating: 5 out of 5 stars5/550 Easy Ways to Job Search and Find Work: Hot Job Hunting Tips that works Rating: 0 out of 5 stars0 ratingsHow to Get a Job Using LinkedIn? The Most Effective Way to Get the Job of Your Dreams Rating: 5 out of 5 stars5/5The Linkedin Playbook Rating: 5 out of 5 stars5/5Generating Inbound Leads: A Step-by-Step Guide Book Rating: 0 out of 5 stars0 ratingsNetworking: How to Use Network Advertising on Facebook, Twitter, Instagram, Pinterest, LinkedIn, YouTube, and More Rating: 0 out of 5 stars0 ratings
Marketing For You
Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered Rating: 5 out of 5 stars5/52022 Best Ways To Make Money Online Rating: 4 out of 5 stars4/5Win In Court Every Time Rating: 5 out of 5 stars5/5Influencer: Building Your Personal Brand in the Age of Social Media Rating: 4 out of 5 stars4/5The Best Credit Repair Manual Ever Written Rating: 5 out of 5 stars5/5The Passive Income Playbook Rating: 5 out of 5 stars5/5Mastering ChatGPT: 21 Prompts Templates for Effortless Writing Rating: 5 out of 5 stars5/5The Passive Income Cheat Sheet Rating: 4 out of 5 stars4/5Six Figure Blogging Blueprint Rating: 5 out of 5 stars5/5The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue Rating: 4 out of 5 stars4/5The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells (4th Edition) Rating: 4 out of 5 stars4/5Affiliate Marketing For Dummies Rating: 0 out of 5 stars0 ratingsMarketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business Rating: 5 out of 5 stars5/5INSPIRED: How to Create Tech Products Customers Love Rating: 5 out of 5 stars5/5Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life Rating: 4 out of 5 stars4/5The Freedom Shortcut: How Anyone Can Generate True Passive Income Online, Escape the 9-5, and Live Anywhere Rating: 5 out of 5 stars5/5Exactly What to Say: The Magic Words for Influence and Impact Rating: 4 out of 5 stars4/5The Art of Closing the Sale: The Key to Making More Money Faster in the World of Professional Selling Rating: 5 out of 5 stars5/5How to Write Copy That Sells: The Step-By-Step System For More Sales, to More Customers, More Often Rating: 4 out of 5 stars4/5Ogilvy on Advertising in the Digital Age Rating: 5 out of 5 stars5/5Advertising Headlines That Make You Rich: Create Winning Ads, Web Pages, Sales Letters and More Rating: 4 out of 5 stars4/5The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible Rating: 4 out of 5 stars4/5Wanting: The Power of Mimetic Desire in Everyday Life Rating: 0 out of 5 stars0 ratingsBuilding a StoryBrand: Clarify Your Message So Customers Will Listen Rating: 4 out of 5 stars4/580/20 Sales and Marketing: The Definitive Guide to Working Less and Making More Rating: 4 out of 5 stars4/5Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content Rating: 4 out of 5 stars4/5Quiet Leadership: Six Steps to Transforming Performance at Work Rating: 4 out of 5 stars4/5
Reviews for Top Secrets for Using LinkedIn to Promote Your Business or Yourself
0 ratings0 reviews
Book preview
Top Secrets for Using LinkedIn to Promote Your Business or Yourself - Gini Graham Scott
Top Secrets for
Using LinkedIn to Promote
Your Business or Yourself
by Gini Graham Scott, Ph.D.
Author of a Dozen Books on Work and Professional Development, including Want It, See It, Get It! and Enjoy! 101 Little Ways to Add Fun to Your Work Everyday
www.ginigrahamscott.com
Smashwords Edition
Copyright © 2010 by Gini Graham Scott
Smashwords Edition, License Notes
All rights reserved. No part of this book may be used or reproduced by any means, graphic, electronic, or mechanical, including photocopying, recording, taping or by any information storage retrieval system without the written permission of the author except in the case of brief quotations embodied in critical articles and reviews.
Because of the dynamic nature of the Internet, any Web addresses or links contained in this book may have changed since publication and may no longer be valid.
TABLE OF CONTENTS
INTRODUCTION
PART 1: THE BASICS OF GETTING STARTED THE RIGHT WAY
CHAPTER 1: CREATING A POWERFUL LINKED IN PROFILE
Creating Your Headline
Creating Your Summary
Describing Your Specialties
Describing Your Work Experience
Listing Your Websites
Including Your Interests
Listing Your Groups and Associations
Listing Your Honors and Awards
Using the Network Updates and Status Bar
Adding Network Updates
Ways to Use the Status Bar
Using a Photo
Using Contact Settings
CHAPTER 2: CONNECTING WITH COMPANIES
Adding a Company Profile
Adding Information to Your Company Profile
Connecting with Other Companies
Finding and Becoming a Service Provider
Finding Recommended Providers
Recommending Other Service Providers
CHAPTER 3: USING RECOMMENDATIONS
Viewing Recommendations
Getting and Giving Recommendations
Some Ways to Get Recommendations by Giving or Asking for Them
Being Selective About Your Recommendations
CHAPTER 4: THE IMPORTANCE OF GROUPS
Searching for Groups
Finding Different Types of Groups
Finding Groups in a Location
Finding Groups in an Industry
Finding Networking Groups
The Power of Joining Groups
What to Discuss
Using Your Signature in Your Postings
Adapting Your Postings to the Group
Pacing Your Postings
Keeping Track of New Discussions and Posts
Getting Permissions from the Group Moderator
Using the News Tab
Using Articles to Promote Yourself
Getting Your Name Out There by Submitting Articles
CHAPTER 5: MAKING CONNECTIONS WITH MEMBERS
Viewing the Members of a Group
Connecting with the Members of a Group
Increasing Your Chances of Making a Successful New Connection
Finding Out if the People You Know Are on Linked In and Inviting Them to Connect
Connecting with Colleagues and Classmates
Adding Connections
CHAPTER 6: STARTING YOUR OWN GROUP
How to Create a Group
Creating a Discussion
Adding News Articles and News Feeds
Submitting News Articles
Adding News Feeds
Managing Your Members
Sending Announcements
Creating Subgroups
PART 2: FINDING WHAT YOU WANT THROUGH SEARCHES AND QUESTIONS
CHAPTER 7: USING SEARCH TO FIND CONTACTS AND INFORMATION
Doing a General Search
Doing a More Targeted Search
Searching for References
Searching for Work
Searching for Companies and People in Companies
Searching for Groups and People in Groups
Searching for Groups
Searching for People in Groups
Connecting with High Level People
The Advantage of Being in Groups in Doing a Search
Searching for People in a Selected Area
Searching for Names or Subjects in Your Inbox
CHAPTER 8: FINDING ANSWERS AND ASKING QUESTIONS
Searching for Answers
Asking Questions
Becoming an Expert
PART 3: USING APPLICATIONS
CHAPTER 9: THE TOP TEN APPLICATIONS
Company Buzz
WordPress
Blog Link
Google Presentation
SlideShare Presentations
Events
My Travel
Box.net Files
Reading List
Polls
PART 4: DECIDING ON YOUR STRATEGY
CHAPTER 10: DECIDING ON THE BEST STRATEGY
LinkedIn's Tools and Techniques
Using LinkedIn with Other Social and Traditional Media
Getting Started
Building Your Contacts and Group Connections
Using Search, Questions, and Other Applications
Using Your Home Page to Build Your Connections
CHAPTER 11: ASSESSING YOUR CAMPAIGN
The Size of Your Network
The Number and Type of Responses
Increasing Awareness and Brand Identity
Using Your Analysis to Decide What to Do
OTHER BOOKS BY THE AUTHOR
AUTHOR CONTACT INFORMATION
INTRODUCTION
This book is designed to help you use LinkedIn to promote yourself or your business -- or if you are already on LinkedIn to help you expand your effectiveness. Even though there are other popular social networking sites, such as Twitter and Facebook, LinkedIn is the premier business-oriented service for connecting people who want to do business together. It currently has over 65 million members in over 150 industries and over 200 countries and territories around the world. Executives from all the Fortune 500 companies are LinkedIn members.
I developed this as a guide to accompany a series of workshops and seminars I have been doing on using the social media to promote oneself and expand one's business. I developed the material for these workshops and seminars and this guide as a result of using LinkedIn and the other social media to promote my own books, films, and TV projects over the last three years.
In the process, I participated in several workshops led by social media experts and worked with a social media consultant, who advised me and several employees who were working for me. I received several writing assignments for books and films as a result of clients I met through LinkedIn, have provided people in my network with advice and received advice from them, and have attended a number of events organized by people in my network.
Please note that I am writing this as an individual business owner with a LinkedIn account. I am not a representative of and have no other affiliation with LinkedIn.
Use your computer to connect to your LinkedIn account to follow along. Or go to www.linkedin.com and click on Join Today to create an account if you don't have one.
PART 1: THE BASICS OF GETTING STARTED THE RIGHT WAY
CHAPTER 1: CREATING A POWERFUL LINKED IN PROFILE
A first step to using LinkedIn is to create a complete and compelling profile.
A reason for this is that having a presence on LinkedIn will help get your name, Website, and profile to the top of the search engines. So you want your profile to be a strong selling point for your company, product, or service when people first come to your site. Even if you already have a strong Web presence, build your LinkedIn profile. Moreover, the more information and key words you put in your LinkedIn profile, the more that will help you with search engine optimization (SEO).
For example, my own LinkedIn site, comes up 5th, but that's because I already have a very active blog site, Wikipedia entry, and books on Amazon. If I didn't, my LinkedIn profile would be in 2nd or 3rd position.
Another reason to have a completed profile is that when someone goes to your profile to learn who you are, whether they're a potential client or prospective employer, you want to put your best foot forward. Your LinkedIn profile is like having a resume or posting your credentials online.
For example, at workshops I have repeatedly heard that researchers have found that 85% of employers before extending an offer will review a candidate’s LinkedIn profile in doing a background check. So you want to make sure you have as much information in your profile as possible.
Creating Your Headline
Your name and your headline are the first thing that people see when they go to your LinkedIn profile. First they see your name and then they see a second line which is your headline. Don't use the headline to list your title and the name of your company, which are already listed under Current.
There is no reason to waste space with a headline that tells someone what they will find when they look down and see the same information at your current position.
Also, use your headline to convey something about your business, since LinkedIn is a business networking site. Thus, if you want to promote what you did this past weekend or let people know that you like to ski or surf, use Facebook or another site that features fun activities. The purpose of LinkedIn is to promote business networking to build business relationships.
Accordingly, in writing your headline, you might write something like: Entrepreneur, Social Media Expert, and Business-to-Business Marketing Specialist.
Use three or four descriptive terms to create an eye-catching headline, so when people see your profile, they will see what you specialize in right away. Think of it this way: in business you typically have about 5-10 seconds to catch people’s attention. So use your headline to do just that.
To enter your display name and your headline, go to the Edit My Profile tab, and fill in the Basic Information boxes with this information.
Creating Your Summary
As part of completing your profile, complete your summary, too. Consider this summary a snapshot to draw people to want to do business with you.
For example, in your summary, you might highlight you the professional but include a little bit about you the person. You