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The Working Title: How to Write, Publish and Market your Book
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133 pagine
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Descrizione
The Working Title is a simple book that answers all the questions you will ever ask about writing, publishing or marketing your printed or virtual book. It is based on the Frequently Asked Questions sent to the website of the same name. It is written in South Africa but the content applies wherever you are in the world.
Informazioni sull'autore
Richard Mulvey is South Africa’s leading Seminar Speaker and over the last 17 years has inspired and motivated over 150,000 business people throughout Europe, Asia and Africa. Richard’s impressive client list includes most of South Africa’s leading Corporate Companies.Richard is the past President of the Professional Speakers’ Association of Southern Africa and a member of the Global Speakers Federation. Richard is a prolific writer and has published 17 books, as well as over 50 DVDs, CDs and MP3s all available world wide.Apart from a successful corporate career Richard has also worked for the Queen in Buckingham Palace, written and marketed a multi-restaurant accounting package called “Trade Inn”. Traveled overland from London to South Africa and back again and recently climbed Kilimanjaro to raise R70,000 for Reach for a Dream.Richard’s passion is moving minds and creating understanding where there was just confusion.
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Anteprima del libro
The Working Title - Richard Mulvey
The Working Title
How to Write Publish and Market a Book
Richard Mulvey, Charlotte Kemp, Roger Knowles
Published by Richard Mulvey at Smashwords
Copyright 2014 Richard Mulvey
Smashwords Edition, License Notes
This ebook is licensed for your personal enjoyment only. This ebook may not be resold or given away to other people. If you like to share this book with another person, please purchase an additional copy for each recipient. If you’re reading this book and did not purchase it, or it was not purchased for your use only, then please return to Smashwords.com and purchase your own copy. Thank you for respecting the hard work of the author.
This book has been a year or so in the making. It is based upon the Working Title website (www.theworkingtitle.co.za) and the Frequently Asked Questions and Answers on the site. I hope you find the contents of some value.
Table of Contents
Introduction
Writing
How do you write a book
What is the normal motivation for writing a book
I have so many ideas - which should I use for a book
Can you make money from writing a book
Who would do the layout of a book
What software do you use to write with? Anything special?
Who designs the cover
Who would edit the book and make it readable
How do I know if my book will have a market
How do I do research
Should I get a critique on my manuscript
Can I write the book as a blog
Should I write Fiction or Nonfiction
How do I get my book written for me (Ghost Writing)
How many pages are there in a book / how many words on a page
Can I include colour / Do I need to have graphics
How do I get started writing
How long should I write for at a time
What is the best time to write and where should I write
How long should the book be
How Do I Know the Book is Finished
What is the Magic Ingredient
Should I concentrate on Getting it Down or Getting it Right
How do I cope with Writer’s Block
Publishing
How do I publish my book
What choices do I have when getting my book published
Should you self-publish the first time or look for a publisher
Where do I find a publisher
What happens if I get rejected by a publisher
Will the publisher edit the book
How long will the publication take
Will they pay me an 'advance' to fund my writing
Will they contract with me for my next book
How do you handle rejections from publishers
What is a literary agent / Do you need one
What is a distributor
Can you describe the process of getting a book from your computer to a book shop
Where do I get my ISBN Number
Do I have to submit my book to anybody before I publish
What are eBooks
How about audio books
How is the South African market different from overseas
What is Print on Demand / Litho printing
How is the money split when I use a publisher
How many book are published each year
Should you self-publish the first time or look for a publisher
How do you approach a Publisher
What should I send a Publisher
How do I get published on Amazon / Kindle
Marketing
Why would a bookstore take or not take my book
What if someone has already written something similar
How many books do I have to sell before I am considered to be a Best Selling Author
How is the South African market different from overseas
How do I get my book sold on the internet
Will the publisher pay me to travel around, promoting my book
Should I partner with somebody famous
How can I launch my book
How can I get to the overseas market
How can I use Social media to market my book
How do I market my book
How do I get publicity for my book
How do you get book reviews
How do you get media interviews
Why do people buy books
Selling hope
How do I get sponsorship for my book
How do I do a book signing when I launch an ebook
How do I create a Platform for my Book Marketing
What do I do after I have written, published and marketed my book
Resources
Introduction
We all have a book inside of us, we like to think. As you are reading this, you may be one of the host of us who wish to bring the ideas within you to life, in the pages, real or virtual, of a book. Do you have an idea what the subject and content of your book is? Do you plan to write about your own life – the interesting people you have encountered, the tough or amazing experiences you have lived through? Or perhaps you are aware of a need that others have0 like, How to Discern the Sex of Baby Chickens, or How To Cure Sneezes? Maybe you have the most amazing suspense novel in your mind, just waiting to be set out in book form… Or, like the vast majority of people who have casually mentioned that they intend to write a book, are you dreaming about rave reviews, a movie contract and a fortune?
Let’s make one thing clear from the start – there is very little prospect of you making a lot of money when you publish a book. It’s not impossible – you can see the successful authors on the ‘Best Sellers’ shelf at your local bookstore. However, the odds of becoming wealthy through publishing your book are about the same as getting wealthy by winning the Powerball. Yet, every year, hundreds of thousands of people write and publish books about every subject under the sun. Why do they do this? There are a variety of reasons, many of which will come to light as we explore the writing and publishing of a book in this exciting project, with you the readers.
Getting from early inspiration to the bookshelves of your readers is an involved but interesting journey. The adventure starts with the actual planning and writing of the book, moves through the complex business of publishing it and eventually, explores the many facets involved in selling the book. What, you may ask – publishing and selling – aren’t they very much the same thing? No, publishing and selling are not the same thing! This is one of the many great truths we shall discuss with you during the course of our journey together.
But, let’s not get ahead of the game. We must start, as with all worthy quests, at the beginning – writing the book. Before you can experience the exciting feel of the weight of your own book in your hand (or see it on the computer screen, in the event of you deciding to publish an e-book) you need to do the hard work that will earn you the title ‘author’. As you confront this challenging quest,
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