LinkedIn: A Practical Guide to Optimizing Networking
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About this ebook
If you want to make LinkedIn success happen, you need to invest some time and efforts on LinkedIn networking to achieve success on LinkedIn.
All the tips and techniques given on this book is nothing new because many have used the same methods and became successful. I have added some real life example so that you can read and understand exactly what the success people did on LinkedIn.
The book is full of many practical, easy and doable networking tips. So, what are you waiting for? Go ahead and learn the tips.
*** DO NOT read/buy this book if you have read/bought my other book “LinkedIn: A Practical Guide to Optimizing Profile, Networking & Profile Views” as this book is a part of my other book.
Tanzil Al Gazmir
I invest several hundred hours to write each book. So, my readers do not have to invest the same amount of time to find the quality information. I provide easy to follow practical tips and techniques. You can download and read 50% free edition eBook version of my original version. So, you can check the quality and value before you buy any book. I graduated in Computer Science and worked as a software engineer for several years. I passed MBA in Management too.
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LinkedIn - Tanzil Al Gazmir
LINKEDIN: A PRACTICAL GUIDE TO OPTIMIZING NETWORKING
By
Tanzil Al Gazmir
SMASHWORDS EDITION
* * * * *
PUBLISHED BY:
Tanzil Al Gazmir on Smashwords
LinkedIn: A Practical Guide to Optimizing Networking
Copyright © 2013 by Tanzil Al Gazmir
COPYRIGHT NOTICE
All rights reserved. No part of this book may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, without the prior written permission of the publisher.
LinkedIn, the LinkedIn logo, the IN logo and InMail are registered trademarks or trademarks of LinkedIn Corporation and its affiliates in the United States and/or other countries.
DISCLAIMER
All the material contained in this book is provided for educational and informational purposes only. No responsibility can be taken for any results or outcomes resulting from the use of this material.
While every attempt has been made to provide information that is both accurate and effective, the author does not assume any responsibility for the accuracy or use/misuse of this information.
*****
LINKEDIN: A PRACTICAL GUIDE TO OPTIMIZING NETWORKING
*****
Table of contents
An Introduction
Important notes
Chapter 1: LinkedIn Benefits
Build your personal brand
Search for work
Find business partners, leads, clients, vendors and service providers
Recruitment
Expand your network professionally
Groups give you access to experts
Connecting with your Alumni groups
Benefits for students
Keep in touch with former colleagues
Free access to professional information
Get access to people with good financial health
Advertising
Attract new business by boosting your company’s credibility
Learn a lot from others
Miscellaneous benefits
Chapter 2: LinkedIn Networking Do’s – things you should do
Build your network before you need it
A basic number of Connections
You should have at least 50 connections
Start adding connections to your network
The types of people who can be in your network
Connect to Your Real Friends and Contacts
Meet your connections at events
Send personalized invitations
Connect to contacts from outlook or Gmail
Keep your contact options open
Connection invitation from strangers
Always be connecting
Welcome your new connections
Make yourself visible
Join some active and targeted LinkedIn groups
Join your local LinkedIn groups
Introduce yourself
Active participation
Participate in popular discussions
Dedicate meaningful time regularly
Engagement in communication
LinkedIn activity /engagement time
Create a LinkedIn group
Follow influencers and channels
Connect to industry leaders and spokespeople
Learn from your role model networkers
Ask for an introduction
Take help from mentors and peers
Find a company insider
Optimize your profile
Archive connection invitations
Handle requests efficiently
Read the profile before reaching out
Add value
Become a thought leader
Be a resource
Use the Alumni Tool
Ask your network for help
Turn off activity broadcasts
Recommend others
Verify recommendations
Endorse others and get endorsed
View profiles anonymously
Reply privately
InMail Messages
Composing a group mail
Check LinkedIn messages with importance
Research before responding
Use OpenLink to send messages to people outside your network
Delete the spammers
Use advanced search options
Organize your connections
Who’s Viewed Your Profile
Cross-promote
Save your time
Follow companies
Make sure to add your company
Do not create company profile
Promotion and Job posting
Check out the jobs section
Save Job Searches
Before you quit your job
When looking for a job
Follow companies on LinkedIn
Use data to analyze
Use LinkedIn from your computer
Events
Use LinkedIn plugins
Integrate with RSS feed
Send newsletters
Improve your company page
Networking for college / university students
Network outside LinkedIn too
Play DropIn on LinkedIn
Apps for serious networking and other uses
Create two versions of your profile
Use YouTube.com
Work as a volunteer
Upgrade if you need to
LION stands for LinkedIn Open Networker
Stay within your comfort zone
Measure your achievements
Follow up
Chapter 3: LinkedIn Networking Don’ts – things you should avoid
Avoid adding false colleagues
Do not overdo or over-commit
Recommend someone with the hope of exchange
You are not endorsing people you are connected to
Waiting to start in the last minute or too late to start
Doing unprofessional things
You are not sharing
Sharing in a wrong way
You are not caring
You ignore your team's network
Your connections do not reflect your profession
LinkedIn is different from Facebook or Twitter
Ask for information, not a job, client or contract
Do not ask for contact information
Depending too much on LinkedIn
Spamming
Chapter 4: Success stories – How others benefited from the techniques
LinkedIn research helped Ann to get her a good job in Seattle
Networking with mom
Eric got a job with the help of an alumnus
Evan joined as Advertising Sales Director
Chris Perry found a job on LinkedIn
Nicolette Weinbaum landed an excellent summer internship using LinkedIn ad
LinkedIn referrals helped Sasha Strauss build a company
Steven Shimek found a $250K contract on LinkedIn Answers
Lenny Bourdeau generated a $20K lead using LinkedIn people search
Some one-line success summaries from many sources
Read more success stories
Chapter 5: Failures and complaints
Features do not work
Groups are not effective
I do not receive a single job offer or business offer
Failed to get a job using LinkedIn
LinkedIn is good only for ideal job candidates
Recruiters offer me irrelevant jobs
LinkedIn sells my information
My connections rejected my request for help
Their customer service is terrible
I cannot block a threatening person
Sending me too many emails
LinkedIn is a privacy killer
LinkedIn is boring
LinkedIn endorsement feature is a fail
People are connecting to anyone and everyone
Some of my connections may be stealing my clients
I could not sell on LinkedIn
Users are reciprocating recommendations
My InMail messages failed to generate expected results
I created a group but it failed
People are refusing my connection invitations
Connecting to people only you know is not a good idea
Group administrators get more benefits
Group questions are not authentic
LinkedIn congratulates because I have a top viewed profile but it is meaningless
I heard Linked was hacked
LinkedIn does not care young adults and recent graduates
People who do not work in my company claim it on their profiles
LinkedIn profiles are not trustworthy
Most messages in my inbox are self-serving
I have no idea why no one contacts me or offers me an opportunity
There is no competitive advantage of paying US$15.95 per month
InMail guarantee is not very effective
Chapter 6: Miscellaneous
Browse securely
Customize homepage updates
Check updates from LinkedIn Today
Find employees on LinkedIn
Use LinkedIn as part of your sales process
Chapter 7: Checklist
Networking
An Introduction
If you are interested in networking like a professional, this practical guidebook can help you. This will also show you how to join the right groups and network better. Why is this important? If you follow certain rules, these can result in generating more leads, a better job, new customers, business partner, vendors etc. But if you fail to follow these, you might end in achieving too little, losing connections, turn away your potential employers.
I shall not only tell you the LinkedIn etiquettes but also show you how you can get more benefits from this network.
Before I start this chapter, I want you to watch this video. This video was made by LinkedIn on their 10th anniversary so that you can understand what some of their LinkedIn members aspire to accomplish in the future.
Chapter 1: Profile Optimization and Networking Benefits
In this chapter, I have tried to explain why you should invest time and efforts to optimize your profile and then to network with people to generate opportunities. I have written about many benefits. Every benefit may not be suitable for you. But I hope you will find one or more benefits suitable for you.
Chapter 2: LinkedIn Networking Do’s – things you should do
In this chapter, you will learn a lot of things you need to do to be a successful networker. I tried to cover as many types of users as possible. So, you will find at least some tips that fit your networking requirements.
Chapter 3: LinkedIn Networking Don’ts – things you should avoid
In this chapter, I wanted to warn you about many mistakes so that you do not make the mistakes. These can weaken your networking efforts. I want my valued readers to avoid all the mistakes.
Chapter 4: Success stories – How others benefited from the techniques
In this chapter, you will see how other people became successful using one or more of the same tips I mentioned in this book. Their stories are amazing and very interesting to read. You can also do what they did. All these stories will give you clear idea about exactly what other successful people did.
Chapter 5: Failures and complaints
In this chapter, I tried to cover some complaints from unsuccessful people. The explanations and answers to these complaints reflect my personal view. These are not official LinkedIn answers. I am sure that they can explain better than me.
Chapter 6: Miscellaneous
In this chapter, I placed some information that I found you might need to know. The information may indirectly link to the above chapters.
Chapter 7: Checklist
In this chapter, you will find the core points of this book. You can use the list as a quick guidebook or handbook. You can use this chapter as a quick reminder too.
Chapter 2, Chapter 3 and Chapter 7 are what you need to learn LinkedIn networking. All other chapters are bonus chapters from my other book. That book is "LinkedIn: A Practical Guide to Optimizing Profile, Networking & Profile Views" and is a combination of three books.
Important notes:
A common mistake is – LinkedIn users often forget to change the settings to make their profile public. So, most viewers fail to view their profile if they are not connected to them or not a premium LinkedIn member. Make sure that your profile is public
. To make your profile public, go to this page and select Make my public profile visible to everyone
option from the right column. Then tick all (or as many as you want) the checkboxes. You will see no save button because once you change something, the change is automatically and immediately saved.
I have added several links. The links are in blue text with underline such as this one –an example profile link. If you want to access the webpage, just click on the link. I strongly recommend you check all the links.
Some information is repeated because I needed to remind that information in several places for several purposes. In some other places, some information has overlapped because you may need to do the same thing to optimize profile, network better and/or increase profile view.
You may have heard of LION. LION means LinkedIn Open Networkers. For your information, it is against LinkedIn policy but I have never heard that LinkedIn has taken any action against these networkers.
Though this book is generic in nature and written for job seekers, businessmen, recruiters etc, some information can be specific for only one or more group.
Backlink: Backlinks, also known as incoming links, inbound links, inlinks, and inward links, are incoming links to a website or web page.
URL: A uniform resource locator, abbreviated URL, also known as web address, is a specific character string that constitutes a reference to a resource.
A connection on LinkedIn is a person who is in your connections list. The same person can be a connection of other people’s networks.
Feel free to contact LinkedInhelp centerwhenever you need support. I have experienced their service is very good. They have answered many common questions. But you cancreate a ticketwhen you have a different issue. For example, you may want to create a ticket and send a polite request when LinkedIn restrict your account for sending connection request to unknown people.
If there is spelling, grammatical and any other errors, I hope to fix them in next edition. Please be kind to send me an email if you find any such error. I had limited budget. So, I designed the book cover myself and I could not hire a proof-reader. Please pardon me for the spelling and grammatical mistakes and also if you dislike the cover design.
I have noticed that sometimes I try to view public profiles but LinkedIn hides the main content. It says I need to pay and upgrade to view the full profiles (though these are public profiles). Then I search for that person and click on her name from the search result and can see the full profile. This is often effective if you can connect to a networker who has a large network and she is also in this network. You can try this technique to check if this helps you too.
Anyone can join LinkedIn and create a nice profile. But I do not think you can achieve the most out of this professional network without active networking. Do not worry. Networking on LinkedIn is easy and doable.
Some people will connect to anyone who sends a connection invitation. They are called LIONs (LinkedIn Open Networkers). But most others will connect to only professional people they personally know and may be very selectively some other people who work in the same industry. This second group often rejects connection requests from unknown people. When you finish reading this book, you will understand the advantages and disadvantages of these