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    Ten Secrets All Business Owners Must Know: How to Create Financial Freedom Through Marketing Your Business
    Ten Secrets All Business Owners Must Know: How to Create Financial Freedom Through Marketing Your Business
    Ten Secrets All Business Owners Must Know: How to Create Financial Freedom Through Marketing Your Business
    Ebook126 pages1 hour

    Ten Secrets All Business Owners Must Know: How to Create Financial Freedom Through Marketing Your Business

    By Cindy K Brown

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    About this ebook

    Congratulations on your quest to grow your business and enhance your marketing skills!
    When I started this project I found myself with a tremendous amount of marketing materials from a 30 year career in investment management, real estate, consulting projects and various non-profit boards I have been a part of. Yes, I have a hard time throwing away good ideas!
    I truly believe any one of us is only one or two great marketing ideas away from more sales opportunities than we can imagine. The purpose of this book is to equip you with the same process I use as a consultant in helping clients craft the message for their products, services or businesses, choose the best methods of delivery and identify the best prospects to deliver it to. The strategic solutions in this book, when implemented, are guaranteed to make you more money with less effort. These are strategies that have helped businesses like yours make hundreds of thousands of dollars-including your competition!
    I have a soft spot for entrepreneurs and small businesses as I strongly believe they made this country great and will continue to do so. Therefore, I have a strong passion for helping them succeed. But they are also the ones that have less exposure to the concept of "marketing" as they are spending their time "doing what they do" and find themselves spending too much time working "in" their business vs "on" their business.
    Remember, it does not matter what business you are in, just that you grasp the heart of the principles and strategies laid out for you and take action!
    Thanks for reading my book and inviting me to be a part of your success!

    LanguageEnglish
    PublisherCindy K Brown
    Release dateOct 28, 2013
    ISBN9781311149534
    Ten Secrets All Business Owners Must Know: How to Create Financial Freedom Through Marketing Your Business
    Author

    Cindy K Brown

    Cindy K. Brown specializes in client attraction and retention and revenue growth. She spent 26 years in the investment and financial services industry both on the institutional side of the business and in executive level positions as head of two different Wealth Management groups for regional banks. In 2009 Cindy became very disillusioned with the state of the U.S. economy and the financial markets as a whole, especially its effects on the individual’s ability to grow their assets. She believed there had to be a way for people to regain control over their ability to earn money and grow financially: a return if you will to what made this country great. During this time she became “smitten” with The New Economy and the power it possessed for both business and individuals. Since then it has turned into a full blown love affair with digital/internet marketing and all the opportunities this New Economy has to offer. Combining her knowledge of 30 years of business expertise with new strategies afforded by the internet, she is able to catapult both businesses and individuals to the next level.She specializes in client attraction,retention and revenue growth.Cindy is also a certified Professional and Business Coach. She is the author of “Cindy K. Brown’s Guide to Marketing Your Business Online” and “Ten Secrets All Business Owners Must Know” and the Founder of DigitalSalesDevelopment.com. She resides in Houston, Texas, has one daughter and enjoys golf and tennis.

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      Book preview

      Ten Secrets All Business Owners Must Know - Cindy K Brown

      Ten Secrets All Business Owners Must Know

      How to Create Financial Freedom Through Marketing Your Business

      Cindy K. Brown

      Copyright 2013 by Cindy K. Brown

      Smashwords Edition

      ***~~~***

      SMASHWORDS EDITION LICENSE NOTES

      This ebook is licensed for your personal enjoyment only. This ebook may not be re-sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each recipient. If you’re reading this book and did not purchase it, or it was not purchased for your use only, then please return to Smashwords.com and purchase your own copy. Thank you for respecting the hard work of this author.

      DISCLAIMER AND/OR LEGAL NOTICES:

      While every attempt has been made to verify information provided in this book, neither the author nor the publisher assumes any responsibility for any errors, omissions or inaccuracies.

      Any slights of people or organizations are unintentional. If advice concerning legal or related matters is needed, the services of a qualified professional should be sought. This book is not intended as a source of legal or accounting advice. You should be aware of any laws which govern business transactions or other business practices in your state or province.

      The income statements and examples are not intended to represent or guarantee that everyone will achieve the same results. Each individual’s success will be determined by his or her desire, dedication, effort, and motivation. There are no guarantees you will duplicate the results stated here, you recognize that any business endeavor has inherent risk for loss of capital.

      Any reference to any persons or business, whether living or deceased, existing or defunct, is purely coincidental.

      ***~~~***

      DEDICATION

      I would like to dedicate this book to the memory of my father who gave me a sense of humor and my mother who gave me a sense of responsibility. My brother for keeping humor alive everywhere he goes and my daughter Morgan for being a constant reminder of what Love is all about. To Maggie and Boomer, two great little dogs that hang on every word .... like they really are interested!

      ***~~~***

      TABLE OF CONTENTS

      Chapter 1: How to Organize Your Office for Success

      Chapter 2: Define Your Target Market

      Chapter 3: Creating a Powerful Offer

      Chapter 4: Creating Effective Marketing Material

      Chapter 5: Profiting from Internet Marketing

      Chapter 6: Generating an Unlimited Amount of Leads for Your Business

      Chapter 7: How to Double Your Referrals

      Chapter 8: Immediate Sales

      Chapter 9: How to Use Testimonials and Profit from Social Proof

      Chapter 10: Use Goal Setting Effectively

      ***~~~***

      INTRODUCTION

      Although this is only the first page, you have taken an important step towards increasing the success of your business. Congratulations in your quest to grow your business and enhance your marketing skills!

      When I started this project I found myself with a tremendous amount of marketing materials from a 30 year career in investment management, real estate, consulting projects and various non-profit boards I have been a part of. Yes, I have a hard time throwing away good ideas!

      I truly believe any one of us is only one or two great marketing ideas away from more sales opportunities than we can imagine. Having said that , I believe the first two chapters are as important as the following eight. The purpose of this book is to equip you with the same process I use as a consultant in helping clients craft the message for their products, services or businesses, choose the best methods of delivery and identify the best prospects to deliver it to. The strategic solutions in this book, when implemented, are guaranteed to make you more money with less effort. These are strategies that have helped businesses like yours make hundreds of thousands of dollars-including your competition!

      I have a soft spot for entrepreneurs and small businesses as I strongly believe they made this country great and will continue to do so. Therefore, I have a strong passion for helping them succeed. But they are also the ones that have less exposure to the concept of marketing as they are spending their time doing what they do.

      Remember, it does not matter what business you are in, just that you grasp the heart of the principles and strategies laid out for you and take action!

      Thanks for reading my book and inviting me to be a part of your success!

      With Gratitude,

      Cindy K Brown

      www.DigitalSalesDevelopment.com

      ***~~~***

      Chapter 1

      How to Organize

      Your Office for Success

      Have you ever tried to cook a fancy gourmet dinner in a messy kitchen?

      It starts out okay. I have all the ingredients I need; it just takes me a little longer to find them as I go. I have to find and clear some counter space, then wipe the crumbs off of it and grab a knife.

      Some pots are clean, so I use them first. But then I need the double boiler, and it’s still crusted with last night’s meal, so I have to wash it. While I’m washing the pot, the garlic and onion that I’m sautéing starts to burn, so I have to run over and rescue it.

      Pretty soon, I’m running around like crazy, trying to rescue each item I cook because I’m busy preparing what I need for the next dish. It should be no surprise that the meal was a disaster!

      Your place of work is just like your kitchen. It needs to be clean, well-organized, and ready to function. Your tools must to be organized and ready in order to support the tasks you and your staff need to complete.

      A well set-up office – with all the necessary tools – will save you time and the expense of redundancy. This is the first key to an effective and successful business operation.

      Create an Office for Profitability

      Most people understand the relationship between time management and profitability. Effective time management increases productivity; more work can be completed in less time, with less distraction and waste. Thereby also leaving more time for friends, family and other activities you enjoy. You know what they say about ALL work and no play!

      Office organization also affects profitability and productivity. A tidy and well-structured office is not only a more pleasant place to work, but it also reduces the time anyone might spend looking for items and digging through loose paperwork.

      A well-organized office also encourages better internal communication. There are clear areas of the business that are designated for sales news, target tracking, and project planning. This fosters team building and collaborative work ethic.

      Getting Started: Workspace Audit

      The best place to start is by taking an honest inventory of the current state of your office or working environment. With that information, you can determine what areas need to be improved, streamlined, or de-cluttered. Spend some time taking a look around your office and note the following:

      Is there a location where internal company information is displayed?

      What is the distance between your office and the printer or photocopier?

      How much lose paper is found around the

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