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    Want to Inform, Influence and Entertain like a Pro? Simply Recognize The Seven Deadly Sins of Public Speaking And Then Avoid Them
    Want to Inform, Influence and Entertain like a Pro? Simply Recognize The Seven Deadly Sins of Public Speaking And Then Avoid Them
    Want to Inform, Influence and Entertain like a Pro? Simply Recognize The Seven Deadly Sins of Public Speaking And Then Avoid Them
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    Want to Inform, Influence and Entertain like a Pro? Simply Recognize The Seven Deadly Sins of Public Speaking And Then Avoid Them

    By Suzen Fromstein

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    WANT TO INFORM INFLUENCE AND ENTERTAIN LIKE A PRO?
    Simply Recognize The Seven Deadly Sins of Public Speaking
    And Then Avoid Them

    WANT TO INFORM INFLUENCE AND ENTERTAIN LIKE A PRO? summarizes Fromstein’s experience as an executive speechwriter, college professor, competitive Toastmaster and a business workshop facilitator. This easy-to-follow, practical guide is designed to help you:

    •Engage upper management long enough for them to warm to the merits of your process innovation or cost saving idea.
    •Avoid suffocating the audience’s interest with inane, lackluster loquaciousness.
    • Have the last word in an argument about who comes first in your office relationships (don’t try this at home).

    BONUS MATERIAL: HOW TO ADD HUMOR TO EVERYTHING

    Fromstein co-authored this section of the book with stand-up comic Michael Nemiroff. The Bonus Material is intended to be read by anyone who has ever given a sales report, market review, technical summary or conference presentation and found that his or her audience was fast asleep, in a coma or dead. Fromstein and Nemiroff show you how to use humor appropriately to engage your business audience. In addition to many examples sprinkled throughout the text, there are a number of actual speech scripts in the Putting Theory Into Practice section.

    WANT TO INFORM INFLUENCE AND ENTERTAIN LIKE A PRO? is Suzen Fromstein’s second book. Suzen made her debut as a published author with SUITS AND LADDERS: Ten Proven Ways to Keep Your Job Safe (with a few jokes thrown in). This Amazon (Career and Career Guides) Best Selling Book consolidates the combined wisdom of 102 real people with real jobs. Following their advice gives employees (regardless of industry or sector) a better chance of survival, or at least, gives them a fighting chance at survival.

    LanguageEnglish
    PublisherSuzen Fromstein
    Release dateSep 15, 2013
    ISBN9781927114667
    Want to Inform, Influence and Entertain like a Pro? Simply Recognize The Seven Deadly Sins of Public Speaking And Then Avoid Them
    Author

    Suzen Fromstein

    Suzen Fromstein APR made her debut as a published author with SUITS AND LADDERS: Ten Proven Ways to Keep Your Job Safe (with a few jokes thrown in). Suits and Ladders was an Amazon Best Selling Book (Career and Career Guides) on date of issue, and consolidates the combined wisdom of 102 real people with real jobs. Following their advice gives employees (regardless of industry or sector) a better chance of survival, or at least, gives them a fighting chance at survival.Her second book, "WANT TO INFORM, INFLUENCE AND ENTERTAIN LIKE A PRO? Simply Recognize The Seven Deadly Sins of Public Speaking And Then Avoid Them" summarizes Suzen's experience on both sides of the podium. It also contains a bonus section on how to add humor to everything co-authored with stand-up comic Mike Nemiroff.Suzen and Mike collaborated again on her most recent third book, "THE GRIN REAPER - A Humorous Look at Death & Dying (with a few jokes thrown in). Suzen developed an interest in death the first time one of her jokes killed in a Toastmasters Humorous Speech Contest. Thoughts of death continued to flow freely as she pursued work in the corporate world where she specializes in the deathly-difficult task of turning corporate monologue into engaging consumer dialogue. Suzen continues to kill as a published author, a marketing content creator, freelance writer and speechwriter.Suzen is also currently co-authoring "A CONVENIENT RUSE" a murder mystery, with her colleague Tim Stoate.

    Read more from Suzen Fromstein

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      Book preview

      Want to Inform, Influence and Entertain like a Pro? Simply Recognize The Seven Deadly Sins of Public Speaking And Then Avoid Them - Suzen Fromstein

      Also by Suzen Fromstein

      SUITS AND LADDERS

      Ten Proven Ways to Keep Your Job Safe

      (with a few jokes thrown in)

      A unique, easy to read and often humorous corporate survival guide based on the combined wisdom of 102 real people with real jobs

      KILLERS, COFFINS & CADAVERS

      (In progress)

      A Humorous Guide to Death & Dying

      (co-authored with Elaine Smookler and Michael Nemiroff)

      Dedication and Acknowledgments

      This book is dedicated to my two amazing sons Mikel and Dustin Fromstein and to Michael Nemiroff and Elaine Smookler. You make me laugh. You make me cry. You make me grow. For that I am eternally grateful.

      Special thanks to my son Mikel for his amazing cover design and print layout, to my friends Al Emid, Cameron Freeman and Grant Lee for their unwavering encouragement and moral support, to my dear friend and cheerleader Shirley Crockett who edited this work and to Donna Carrick and Carrick Publishing who e-published it.

      INTRODUCTION

      Good presentation skills can help you in all aspects of your personal and professional life including:

      - Convincing your partner to spend money on a new 52" 3D TV rather than on that dream vacation she had her heart set on.

      - Having the last word in an argument about who comes first in your relationship, as if he didn’t know; and, most importantly,

      - Helping you engage upper management long enough to absorb the merits of your process innovation or cost saving idea.

      The majority (ninety percent) of the mid-to-senior level managers I interviewed for SUITS AND LADDERS: Ten Proven Ways to Keep Your Job Safe (with a few jokes thrown in) identified presentation and public speaking skills as one of the top ten corporate survival strategies. They also said that formal public speaking training delivered an immediate and measurable return on their investment of time and money.

      Nerves, feelings of embarrassment and self-doubt (more formally called performance anxiety) often get in the way of a peak performance. In the not-so-distant-past, I compulsively prepared and practiced for as long as forty hours for one five-minute address.

      Through trial and error I became aware of the Seven Deadly Sins of Public Speaking and then I learned how to Avoid Them. This gave me the confidence to compete on the Toastmasters stage, to teach Effective Business Presentations at a local community college, and to run business workshops and seminars (attended by 750 people at the same time). I wrote this book to summarize what I have learned from both sides of the podium.

      THE SEVEN DEADLY SINS OF PUBLIC SPEAKING

      Sin #1: Failure To Practice Properly – Or At All

      Believe it or not, the more intelligent the speaker, the more likely he or she is to wing it. Since you are so smart, brilliant even, you probably neglect to practice at all, or to practice enough before your public appearances. Mistake.

      Your job as a speaker is to engage, challenge and entertain your listeners. They will respect you even more when you do all three. At the very least, your audience expects you to be familiar with your material, the equipment, and how to pronounce names and terms. Let’s face it, some words are downrightchthonic to pronounce.

      Your audience wants to see and hear a professional performance and expects your remarks (and your shoes) to be polished. They are also so grateful it is you up there instead of them that they are prepared to cut you a little slack. But, their gratitude only buys you a get out of jail card for about three or four minutes. After that, their patience and their attention span, leaves the building. Prepare first and foremost by rehearsing your remarks.

      If you fail to practice (out loud, not in your head), you tell your listeners that your time is more important than theirs. Remember, if you are representing your company, your employer has probably spent thousands of sponsorship and advertising dollars securing the speaking slot for you.

      You have to practice if you want to maximize the return on your organization’s investment of its resources. Ask yourself if you and your company can bear the consequences of a weak performance. If the answer is ‘No’ then allocate enough time to practice or find someone else to deliver your remarks.

      If failure to practice properly is the sin, what is the salvation?

      Be prepared to put in some serious practice time. I usually budget one hour of preparation (research, theme development, writing the speech script and practicing) for each one minute of presentation. For example, a thirty-minute speech requires thirty hours of preparation. If someone else is doing the research and writing the script, cut your preparation time in half.

      There are a number of proven practice techniques at your disposal:

      - Seek out all internal and external speaking opportunities. Every hour of stage time increases your self-confidence.

      - World Class Speakers like Dale Carnegie have mirrored their way to speaking success. You can too. Practice your speech 3 to 7 times in front of the mirror. This provides immediate, visual feedback on what the audience sees. Mirror practice allows you to identify what to change. Make these modifications and then practice your revised script another 3 to 7 times.

      - Learn how to use the technology you are depending upon and have someone with you who knows how it works. Be prepared for the technology to fail and your assistant to get the flu. Get to know your material cold. This investment of time will increase your confidence and help you survive any technological malfunctions.

      - Tape record and videotape your practices. Replay the recordings. What did you like? What needs to be changed? What words were hard for you to say? Make the changes and then listen to the new recordings. Keep doing this until you are satisfied with the result. Get rid of every word that does not contribute to the idea at hand.

      - Then, tape record and videotape all of your live performances.

      - Always solicit anonymous feedback from audience members. Your friends, your romantic partner and the people who report to you may not tell you if your content, information flow and delivery are on point. And, your mother just might be a bit

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