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    Freeconomics: Making Millions Giving it Away
    Freeconomics: Making Millions Giving it Away
    Freeconomics: Making Millions Giving it Away
    Ebook104 pages55 minutes

    Freeconomics: Making Millions Giving it Away

    By Martin Martinez

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    About this ebook

    Who doesn't like getting something for FREE?

    Think of companies such as Google & Facebook, which mastered the power of FREE to generate billions of dollars in profit, whilst never charging for their services.

    Beyond Internet companies, many businesses are trying to harness the benefits of making part of or all of their products or services FREE of charge to their consumers, with the objective to start, grow and ultimately profit to various degrees of success.

    Unfortunately, many are going broke doing it before they reach their goals.

    'Freeconomics - Making Millions Giving it Away' shares multiple proven business models used around the world by entrepreneurs for maximum benefit.

    Giving away your product or service has never been so profitable!

    LanguageEnglish
    PublisherMartin Martinez
    Release dateSep 8, 2013
    ISBN9781301644773
    Freeconomics: Making Millions Giving it Away
    Author

    Martin Martinez

    Dealing with adversity, uncertainty and change are common traits ingrained in most successful entrepreneurs, qualities Martin learnt before the age of 14. By this stage in his life Martin had moved a total of 12 times in 2 continents and attended 7 different schools. A few years after arriving in Australia with less then $3,000 and a suitcase, Martin completed his High School certificate before pursuing a career in corporate Australia. Like any entrepreneur he quickly realised that working for someone else wasn’t for him and shortly after he left to help his parents manage a dwindling French Patisserie Business which he helped turn around within a space of a couple of months. With this new found passion, Martin’s next challenge wasn’t what business to start but where to get the money to start it. So he decided to return back to the corporate world by getting a job at Star City Casino. He quickly moved up the corporate ladder and within a couple of years he was asked to be involved in the installation of poker on the casino floor as part of the Casino’s latest license acquisition to host poker games. This opportunity gave him great insight about poker as a business as well as the global popularity and growth. In 2005 he went on to launch: Australian Poker League and after 3 years of hard work, determination and persistence he grew the company to become the world’s largest poker franchise with over 120 territories in two countries, whilst generating combined revenue north of $50M per annum. After successfully exiting the business in 2011, Martin now spends majority of his time investing in new start-ups and mentoring entrepreneurs.

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    • 5/5
      Very intresting read. Learnt alot, so.many helpful tips, will most probably read again.

    Book preview

    Freeconomics - Martin Martinez

    freeconomics-2.jpg

    Freeconomics

    Making Millions Giving it Away

    By Martin Martinez

    Freeconomics

    Making Millions Giving it Away

    Smashwords Edition

    Copyright © 2013 by Martin Martinez

    All rights reserved. No part of this book may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording or by any information storage and retrieval system, without written permission from the author, except for the inclusion of brief quotations in a review.

    Contents

    Disclaimer

    Dedication

    Section I: A FREE Story

    Chapter 1: About FREE

    Freeconomics

    Free for All but Not for Everyone

    Chapter 2: The Need to Be Free

    Chapter 3: Making Free Payoff

    Chapter 4: The Objectives of Profitable Freeconomics

    Competitive Advantage

    Volume

    Lead Generation

    Loyalty

    Section II: Applied Freeconomics

    Chapter 5: ‘Freemium’ Model

    Case Study: LinkedIn

    Tips for Using the Freemium Model

    Chapter 6: ‘Wait There’s More’ Model

    Case Study: Ron Popeil

    Tips for Using the Wait There’s More Model

    Tips for Using Bonuses to Create Sense of Urgency

    Chapter 7: ‘Free for All’ Model

    Case Study: Facebook

    Chapter 8: ‘Someone Else’s’ Model

    Case Study: Groupon

    Tips for Using the Someone Else’s Model

    Chapter 9: ‘Rewarding’ Model

    Case Study of the Rewarding Model

    Tips for Your Rewards or Loyalty Programs

    Chapter 10: ‘Test Drive’ Model

    Case Study: Hubspot

    Tips for Using the Test Drive Model

    Chapter 11: ‘Giveaway’ Model

    Case Study: Publishers Clearing House

    Tips for Creating a Successful Giveaway Campaign

    Chapter 12: ‘Free Services’ Model

    Case Study: Skype

    Tips for Using the Free Services Model

    Chapter 13: ‘Rebate’ Model

    Case Studies

    Chapter 14: ‘Partnership’ Model

    Case Study: Etsy.com

    Tips for Using the Partnership Model

    Chapter 15: ‘Disposable’ Model

    Chapter 16: ‘Merchandising’ Model

    Case Studies

    Tips for Using the Merchandising Model

    Section III: Applying Freeconomics

    Chapter 17: Rules for Using Freeconomics to Promote Your Business

    Don’t Give Away the Store

    Know Your Costs

    Focus Your Campaign

    Optimize the Power of Freeconomics

    Give Your Brand Value

    Make Your Product Popular

    Treat Participants as Customers

    Chapter 18: When FREE can be Costly

    Lessons to Be Learned

    Chapter 19: Conclusion

    About the Author

    Disclaimer

    This book is designed to provide information on the business philosophy of ‘Freeconomics’ only. This information is provided and sold with the knowledge that the publisher and author do not offer any legal or other professional advice. In the case of a need for any such expertise, consult with the appropriate professional. This book does not contain all information available on the subject. This book has not been created to be specific to any individual or organization situation or needs. Every effort has been made to make this book as accurate as possible. However, there may be typographical and or content errors. Therefore, this book should serve only as a general guide and not as the ultimate source of subject information. This book contains information that might be dated and is intended only to educate and entertain. The author and publisher shall have no liability or responsibility to any person or entity regarding any loss or damage incurred, or alleged to have incurred, directly or indirectly, by the information contained in this book. You hereby agree to be bound by this disclaimer or you may return this book within the guarantee time period for a full refund.

    Dedication

    My main thanks for helping me to produce my first book are to my parents. If it wasn’t for them I would never have been able to come to Australia to begin with and access the many opportunities this country has to offer.

    My thanks also go out to my wife Michelle, who allowed me not only to marry her, but given me a wonderful new baby Oscar, whilst always believing in me. It is great to enjoy my life with her and our growing family and I’m a better person for having her in my life.

    Lastly, I want to thank the many people I’ve come in contact with over the years in business, which have taught me everything I know by way of experience in the School of Hard Knocks.

    I hope that you enjoy this read and ask you to share it with your family and friends if you find the content valuable.

    Section I

    A FREE Story

    It may come to you as a surprise, but the most difficult question I had to answer when writing this book was whether or not to charge for the it.

    As I reached out to publishers and other successful authors, I found they were quite divided in their opinion and weren’t able to guide me in

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