How to 3D Print Money
By Bill Decker
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About this ebook
Do you remember how the Internet changed everything? Be smarter than you were before the invention of the Internet. 3D Printing is new, hot and controversial. See the trends being created by this new industry and the market opportunities that will flow. Read about international applications and why this technology is so frightening to established firms. See what money making opportunities exist for you and your company.
See trends in 3D Printing. See how this industry will play overseas. Read why factories, governments, labor unions and companies are scared. More at www.howto3dprintmoney.com
The Authors:
Bill Decker is a 30 year veteran of market entry, media and international business. He saw the opportunity to create the voice of the 3D Printing world and has built some of the industry's hottest media properties. He has lived on 4 continents and has been involved in dozens of start ups. He is a founder of the Association of 3D Printing and hosts one of the leading radio shows in the industry. He is a regular newspaper columnist and the author of 8 books.
Josh Jacobson, a contributing author, brings over 15 years of marketing and executive management experience to the manufacturing industry.
Bill Decker
MBA in International Management from Erasmus University, The Netherlands Bachelor's degree in Science from the State University of New York, Binghamton Publisher of two underground best-selling booklets under the Lessons From the Road series Dozens of start-up successes, and 3 colossal start-up failures (great learning experience) Work experience in 72 countries On-the-ground experience in Europe, Asia and The Middle East Creator/Founder of www.internationalbusinessminute.com Creator/Founder of www.lemonaderadio.com
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Book preview
How to 3D Print Money - Bill Decker
Introduction
OK, you should have guessed by now that this book isn’t about actually printing money.
The idea or printing money is a euphemism. Kind of an analogy. A semblance. A bit of an idiom. A turn of phrase. Poetic license. Printing money means making money. And 3D printing money is about using 3D printing technology to make money.
No, this isn’t a get rich quick scheme: 3D Print Your Way to Millions!
I’m not suggesting that with some time, a 3D printer and this book you can turn yourself into a multi-millionaire and have cars, yachts and swimming pools.
But if you are in business, you will need to understand and embrace this new technology. You will need to learn how to adopt it, how to adapt it, how to harness it, how to compete with it, how to protect your firm from it, and how to profit from it. For years as an International Market Entry Specialist, my job was telling firms they need a China strategy, or a Japan strategy, or an EU strategy.
Now, firms also need a 3D Printing Strategy.
The book is loaded with different writing styles, some horrible puns, some lengthy analogies, and some hard-hitting realities. You’ll also find some resources in it and, of course, some online links you can check out. If my jokes are terrible, let me know. And if you wish to contribute to the next edition, you can find me at my email address (in the back).
One additional note. There are a few chapters in the book from Josh Jacobson, also a 3D Printing enthusiast. Future editions will have more and more guest authors!
Happy Printing,
Bill
Chapter 1. The Fuss Over Rust
Once upon a time, there was a factory somewhere in America that produced rust. It was in the Rust Belt and they made some kind of rusty metal object. They paid their workers a decent wage and the boss made a lot of money. They were good at making and selling rust. Their clients were happy and it was a nice business. Everyone needs rust
was the company motto.
The town came to depend on the rust factory and the rust factory depended on the town.
When people started realizing they could get the same rusty parts made in Japan for a lot less, the customers went that direction. They contacted rust manufacturers in Japan. They started going to trade shows and meeting Japanese rust producers. They even got the US government to help them broker rust-producing deals in Japan. Firms that never cared about the Japanese started having Japanese-speaking staff and interpreters ready. Japan got so much rust business that Japan itself started promoting its rust! Japanese rust started to enter and dominate world markets. Japanese scholars were writing about the miracles of rust management and how the Japanese could make better, faster, cheaper and rustier rust far better than Americans could. Big name American universities like Harvard started offering MBAs in Japanese rust. Japanese CEOs started to become celebrities. Photos of Japanese rust workers in uniforms doing calisthenics started appearing in American newspapers.
Many of our rust companies decided to band together and pressure their senators and congressmen to stop Japanese rust imports. They tried to tax Japanese rust. Japanese rust is taking our jobs!
US rust is better!
Buy US rust!
Rusted in America!
Economists decided that since Japanese rust was so much cheaper than US rust, if they manipulated the currency exchange rates, Japanese rust would get more expensive and Americans would return to US rust. Japan-bashing became an art form. Why make better rust when all we have to do is blame Japan?
Guess what? Even though rust cost more after monkeying with the exchange rates, Americans were hooked on Japanese rust. They loved it. They paid more for it! There was no way Japanese rust wouldn’t sell in the USA.
Our fairy tale rust-belt company started asking Japanese factories to make the rust for them. Can we outsource our rust to you?
Can you folks get our order and get the rust on the boat within 6 weeks?
The US firms that were still in business all