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    Fifty Two Shades Of Marketing. Make Your Cash Register Sing.
    Fifty Two Shades Of Marketing. Make Your Cash Register Sing.
    Fifty Two Shades Of Marketing. Make Your Cash Register Sing.
    Ebook113 pages1 hour

    Fifty Two Shades Of Marketing. Make Your Cash Register Sing.

    By Marc Goodin

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    About this ebook

    TAKE CONTROL of your DESTINY!

    The Bottom Line? You want to be successful. You want to take control of your destiny.

    Fifty Two Shades of Marketing will give you the ammunition you need for incredible profits.

    You'll find fifty two weeks of traditional, non traditional and guerrilla marketing ideas for your brick and mortar business, guaranteed to energize your marketing and business for new profits. This book has the tools for the new startups with more energy than money and is ideal for established businesses that need new ideas.

    You'll find:
    - Complete step by step guidance in plain English to grow your business.
    - Hundreds of great marketing ideas for much less than you would expect, many free.
    -Personal insights and stories from the trenches to grow your business.
    -How to take control of your marketing for easy money.
    -Ways to keep your clients longer and more referrals for free money.
    -Dozens of tips to improve your customer service.
    -How to supercharge your sales from drive by customers, to walk ins, to phone calls, to the internet for more profits.
    -Knowledge you need to start making more money from day one.
    -How to make your clients feel special and appreciated.
    -You will no longer have to take a leap of faith. After reading this book you will be able to reap the rewards of your actions.

    Fifty Two Shades Of Marketing is the one book you need to take control of your future. Read it. Believe it. Do it. Your future depends on it.

    LanguageEnglish
    PublisherMarc Goodin
    Release dateFeb 18, 2013
    ISBN9780985546076
    Fifty Two Shades Of Marketing. Make Your Cash Register Sing.
    Author

    Marc Goodin

    About the Author Marc Goodin is uniquely positioned to provide unusually simple information you need to increase your profits. At a very young age he not only learned the importance of a good product but also the importance of good communications, a great marketing message and campaign. Long before the Internet he would go to work with dad, a real estate developer. At age eight he cleaned up after the construction workers and learned the importance of marketing. To this day he still remembers one of his dads marketing campaigns that filled up his dads 300 apartments long before the competition. “Gateway Apartments, where your neighbors are squirrels.” As a civil engineer and owner of an engineering company he learned the lifeblood of the company depended on skilled people and marketing, especially if you wanted to be an industry leader. Not only did you have to do an outstanding job but also you had to find a way to let everyone know they get more than their moneys worth when they buy from you. Marc designed his first self storage over 20 years ago and dozens more for many clients since then. He presently owns two self storage facilities in the United States, he designed and built. His first personal international self storage facility was recently built in Canada. Again he designed, obtained the approvals, built the facility and manages the facility. His expertise and experience with management, ownership, sales and marketing in the business world and self storage is clearly evident in his writings. Marc has learned about self storage and marketing from real life experiences and his street smarts continue to expand everyday. After reading hundreds of marketing books full of general theory he decided it was time to put his experiences form the trenches in to a book for self storage owners and managers. He accomplished his goal with several easy to use guides and a specific how to, hands on marketing book, complete with examples, tactics and ideas that can be implemented immediately for more profits.

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      Book preview

      Fifty Two Shades Of Marketing. Make Your Cash Register Sing. - Marc Goodin

      Fifty Two Shades Of Marketing

      Make Your Cash Register Sing

      Marc Goodin

      Copyright @ 2013 by Marc Goodin

      Smashwords edition

      All rights reserved. No part of this book may be reproduced, copied, stored or transmitted in any form or by any means electronically, mechanically, photocopying, scanning, recording or otherwise, except by a reviewer who may quote brief passages in a review to be printed in a magazine, newspaper or on the web, without prior written permission of the author Marc Goodin. Request for permission should be sent to the author at marcgoodin@gmail.com

      The scanning, uploading, and distribution of this book via the Internet or via any other means without permission of the author is illegal and punishable by law. Please purchase only authorized paperback or electronic editions and do not participate in or encouraging electronic piracy of copyrightable materials. Your support of the author is appreciated.

      While the author has used his best efforts in preparing this book, no representation or warrantees with respect to the accuracy or completeness of the contents of this book and specifically disclaims any implied warrantees of merchantability or fitness for a particular purpose. The advice and strategies contained herein may not be suitable for your situation. You should consult with a professional where appropriate. The author or publisher shall not be liable for any loss of profit, any other commercial damages or other damages.

      This book was adapted from the authors self storage marketing book Crush Your Competition.

      All trademarks mentioned herein are for identification only and used without intent to infringe on the owners trademarks or other proprietary rights.

      ISBN: 978-0-9855460-7-6

      Catch Your Dreams

      About The Author

      Marc Goodin is uniquely positioned to provide unusually simple to implement information you need to increase your profits. At a very young age he not only learned the importance of a good product but also the importance of a great marketing message and campaign. Long before the Internet he would go to work with dad, a real estate developer. At age eight he cleaned up after the construction workers and learned the importance of marketing. To this day he still remembers one of his dads marketing campaigns that filled up his dads 300 apartments long before the competition. Gateway Apartments, where your neighbors are squirrels.

      While in college Marc started his fist business, buying and selling silver during the silver boom & bust. Since then he has owned several other businesses including dozens of real estate investments, in addition to his true business loves, civil engineering and self storage.

      As a civil engineer and owner of an engineering company he learned the lifeblood of the company depended on skilled people and marketing, especially if you wanted to be an industry leader. Not only did you have to do an outstanding job but also you had to find a way to let everyone know they get more than their moneys worth when they hire or buy from you.

      Marc designed his first self storage over 25 years ago and dozens more for many clients since then. He presently owns two self storage facilities in the United States, he designed and built. His first personal international self storage facility was recently built in Canada. Again he designed, obtained the approvals, built and owns this facility. His expertise and experience with management, ownership, customer service, sales and marketing in the business world is clearly evident in his writings.

      Marc has learned about marketing from real life experiences and his street smarts continue to expand everyday. After reading hundreds of marketing books full of general theory he decided it was time to put his experiences from the trenches into a book. He accomplished his goal with this easy to use, specific how to, hands on marketing book, complete with examples, tactics and ideas that can be implemented immediately for more profits.

      Contents

      Title Page

      Copy Right Page

      About The Author

      Should You Take Control Of Your Destiny?

      Introduction

      Getting Started - Weeks 1-25

      Week 1 Make an Extra $24,000 A Year!

      Week 2 Every Marketing Task Should Improve One Of Two Things

      Week 3. Improve Your Drive By Impressions First

      Week 4 Dress Up Your Office

      Week 5 We Are Different Let Us Show You How

      Week 6 No One Really Cares About The Features Of Your Business

      Week 7 Gorilla Marketing

      Week 8 Web Site

      Week 9 Google Places: Search engines have their own form of free company listings (you don’t even have to have a web site)

      Week 10 Raise Your Street Rates

      Week 11 Seven Things You Should Know Before.....

      Week 12 Facebook

      Week 13 Free Stuff

      Week 14 Donations That Also Advertise For You

      Week 15 Spend Two Hours Every Week Visiting The Community

      Week 16 Referral Cards

      Week 17 Display Table At Your Bank

      Deepening Your Skills - Weeks 18-34

      Week 19 Joint Promotions- Joint Advertising

      Week 20 Focus On The Community

      Week 21 52 Ideas For Maximum Success

      Week 22 Learn From Real Estate Agents

      Week 23 Monthly Marketing Calendar

      Week 24 Marketing Your Manager

      Week 25 YouTube For Profit

      Week 26 Common Sense Marketing

      Week 27 Weekly Manager/Staff Marketing Updates For Better Results

      Week 28 Repeat Customers

      Week 29 Email Lists For Profit

      Week 30 Christmas & Holiday Marketing

      Week 31 Converting Callers To Visitors –Questions to Ask/Things To Tell Them.

      Week 32 Visit Your Competition

      Week 33 Community Events At Your Place Of Business

      Week 34 Over Coming Objections

      Going For The Kill Weeks 35-53

      Week 35 Public Announcements

      Week 36 Premium Services Or Products

      Week 37 Prizes For Bigger Cash Flow & More Business

      Week 38 No Vacancy

      Week 39 Connect With Potential Clients

      Week 40 Advertise To Your Number One Client

      Week 41 Word Of Mouth

      Week 42 Meet & Greet

      Week 43 Talk To More Than One Person At A Time

      Week 44 Provide Clients Your Cell Number

      Week 45 Remind The Customer They Are Special Many Times

      Week 46 You Need A Simple Marketing Plan

      Week 47 Have A Marketing Tag Line

      Week 48 Fast Is Not Fast Enough! Simple Is Not Simple Enough!

      Week 49 Make Sure You Are Advertising For Your Company And Not The Competition

      Week 50 Be Creative

      Week 51 This Book Is Not Perfect For A Reason

      Week 52 Ask For The Sale Again

      Week 53 Weaponize Your Marketing

      Crush Your Competition The Good, The Bad, The Ugly

      Should You Take Control Of Your Destiny?

      The entrepreneur, the professional, the business owner, anyone who wants to control their destiny will value the message in this book. It will provide a simple plan that you can use to make your dreams come true, all you need do is make the choice to succeed.

      In this book, there are 52 weeks of magical marketing practices that have been designed to help you crush (leave in the dust) your competition and make more profits. The practices are designed to be completed over the next 52 weeks. Implement one per week for the next year and you will succeed.

      Within each practice is a wealth of simple tasks to be learned and performed. You don’t need to hire a marketing professional or clear your calendar because each task is designed to be implemented within your everyday life schedule.

      You can think of making Exceptional Profits similar to keeping yourself in good shape. First, we know diets rarely work. What works is 20 minutes of exercise a day and eating the right foods. If you are willing to create new habits and spend 25 - 45 minutes a day on marketing to maximize your profits, this book is for you. Without exercise (marketing) things tend to stay the same as they are. Remember if you are coasting you are going down hill.

      If you implement just one new marketing project every week for the next 52 weeks you will watch your profits increase. However just like with any diet regimen, if you miss a week, you are likely to lose momentum and it will take significantly longer to reach your goals. On the other hand if you let everyone know your on a diet by shouting out to the world look at me you will enjoy that people have noticed your slim shape and be more excited about continuing your diet.

      If you have already purchased this book, you are

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