Goals for your Avon Business
By Ken Lord
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About this ebook
We talk a lot about developing goals, but few actually do so, often leading to failure. It is commonly said that if you fail to plan, you plan to fail. In this book you are taught a way to success by selling yourself on a goal and by taking the appropriate steps to develop goals with methods and measurements that will work for the Avon business. Illustrations are included from daily life and from sports analogies. You will learn that a goal is a plan, and that if you have set your goals well, your work plans will fall directly into place. You will learn to use the four goal habits, specificity, grandiosity, flexibility, and honesty to accomplish far more than you might ever have imagined. Along the way you'll learn that the only truly successful person is the one who attempts nothing and that there is no excitement in mediocrity. You'll be admonished to make no small plans, for they have no capacity to stir you to action! And there is that little thing -- if amnesia. Ken shows you how to overcome it. When you have finished this little book, you'll be able to say to yourself regularly: I can do this; I can do this.
Ken Lord
Author of more than 60 works of nonfiction, fiction, biography, historical fiction, and YA. Senior citizen living in suburban Syracuse, NY. 40 plus years of computer experience and a comparable amount of adult education. ABA and BSBA from University of Massachusetts Lowell, EdM from Oregon State University, and doctoral credits from the University of Arizona. And, are you ready for this? An Avon representative for nearly 18 years, a top seller, well awarded, and "the cutest Avon Lady" in Tucson, Arizona.
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Book preview
Goals for your Avon Business - Ken Lord
DEVELOPING GOALS FOR YOUR AVON BUSINESS
By: KEN LORD
Copyright 2012
Smashwords Edition
AVON © and the AVON name are property of the AVON Corporation,
1251 Avenue of the Americas, New York, NY 10020
Chapter 1: This Way to Failure
You've no doubt heard it said that if you fail to plan, you plan to fail. There's a lot of truth to that. But let's go back even further.
One of the things I observed in my time of Avon leadership was that the people I signed up often had very little reasoning as to why they signed up. They'd like to do Avon because it looks like an easy way to make a little extra money. That's certain. But ask them how they intend to use this money, and you frequently will hear something on the order of: to pay bills.
Well, that's a good thing to do with the money, of course. And then the next question becomes, And then what?
The resulting discussion often reveals the fact that they don't know or are not sure. In short, they have thought very little about tomorrow, or the day after, or the day after that.
Try an experiment. Ask everybody in your family—or several people in your church—or even a bunch of people on the street what their goals are. And then don't be surprised if you suddenly discover they have none. Now, modify the question—ask each person what they are doing that will absolutely guarantee their failure. That’s a shocking question. Nobody in his or her right mind is working towards failure—at least not intentionally. Everybody you talk with will be absolutely convinced that he or she is in hot pursuit of success. And yet, as you ask these questions, observe not only the responses, but also the body language. This is definitely a discomforting thought—which we would work, day after day, in pursuit of failure.
Is this because there is a lack of opportunity? No, certainly not. We live in a land of opportunity. You wouldn't have begun to work with Avon if you didn't feel that it offered you some opportunity. The question is whether you will recognize the available opportunity and do the extra things that will bring that opportunity to you. And remember, the opportunity is but the vision of the Emerald City—the journey remains. The journey requires you to have a specific vision of an end point that to you represents success. The journey requires that you take specific action to move along the path. The achievement of success requires that you have some specific knowledge of what the end will be, against which you will be able to measure success.
Do the people you know or encounter actually plan to fail? Of course not. The problem is that they plan nothing. Or at least nothing beyond today. If a goal is important, then perhaps that goal should be committed to paper. Haven't done that? Why not? There may be at least these reasons:
You've never been sold on establishing a goal. Your DM or your upline could well have told you that it would be good to establish a goal, but having been told you need goals doesn't do much for convincing you of their necessity. To some, achieving President's Club is a goal—and a worthy one, but if pressed on the issue, could you respond with a number required for you to achieve that between now and Campaign 7? Do you know how far ahead you are—or how far behind? The goal of the PC requires you to plan on sales of $10,100 or more. What sales have you planned to make in C-25? It's easy to assume that you'll sell what you'll sell and if you're lucky, it will be enough to move you along the path