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    Beginner's Guide to Information Marketing: Your First PDF Report
    Beginner's Guide to Information Marketing: Your First PDF Report
    Beginner's Guide to Information Marketing: Your First PDF Report
    Ebook39 pages33 minutes

    Beginner's Guide to Information Marketing: Your First PDF Report

    By Marcia Yudkin

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    About this ebook

    Learn How to Create Your First PDF Report, Step by Step

    Wishing you could wake up having orders in your email inbox and the freedom to take longer vacations because you had a second source of income? Learn step by step how to make this happen.

    Doing anything new for the first time is intimidating. So don't try to write your first downloadable report and put it up for sale through trial and error. Discover how to do it right, so it brings in income whether you're at your desk, playing with your kids or basking on the beach.

    This concise ebook offers a practical, easy-to-follow explanation of the following:

    * Nine benefits of selling PDF reports

    * Nine advantages and two disadvantages of the PDF format, compared to other information publishing options

    * Choosing a saleable topic

    * Crafting an irresistible title

    * Painlessly writing and formatting the contents

    * Converting the document to PDF at no cost

    * Deciding on the price

    * Setting it up for sale and immediate download

    * Understanding how you receive the payment

    * Six powerful ways to attract buyers for your report

    * A sample press release you can use as a model

    And each of the above steps can cost you nothing - that's right, $0!

    Author Marcia Yudkin is a veteran information marketer, having published her first newsletter at the age of 11. She has published 16 conventional books, including a Book-of-the-Month Club selection and another featured on the Oprah Winfrey Show, and countless audio products and PDF reports.

    Creator of the Launch Your Information Empire course and nine other multimedia home-study courses, she is known for presenting simple, honest entrepreneurial and marketing advice.

    LanguageEnglish
    PublisherMarcia Yudkin
    Release dateMay 25, 2012
    ISBN9781476450414
    Author

    Marcia Yudkin

    Creative marketing expert Marcia Yudkin has an unparalleled ability to find the right words for a message, an unusual angle to get folks to pay attention, and the promotional strategy that pays off handsomely for her clients.Her 16 books include 6 Steps to Free Publicity, Persuading on Paper, Web Site Marketing Makeover, Meatier Marketing Copy and Freelance Writing for Magazines & Newspapers, a Book of the Month Club selection.Marcia’s articles have appeared in hundreds of magazines, including the New York Times Magazine, TWA Ambassador, USAir Magazine and Business 2.0. For eight years running, she served as an official site reviewer for the Webby Awards and has helped judge the Inc. Magazine Small Business Web Awards.She has been featured in Success Magazine, Entrepreneur, Home Office Computing, Working Woman, Women in Business, dozens of newspapers throughout the world and four times in the Sunday Boston Globe, as well as on National Public Radio.Her clients range from grizzled entrepreneurs to nervous newly self-employed professionals, from software publishers and ecommerce startups to media companies, associations and independent educational programs.Marcia Yudkin holds three Ivy League degrees, including a Ph.D. in the humanities.

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      Book preview

      Beginner's Guide to Information Marketing - Marcia Yudkin

      Beginner’s Guide to Information Marketing:

      Your First PDF Report

      by Marcia Yudkin

      Author, 6 Steps to Free Publicity and 15 other books http://www.yudkin.com/

      Smashwords Edition

      Smashwords Edition License Note

      All rights reserved. Please obtain written permission before reprinting, duplicating or distributing this ebook, in whole or in part.

      Contents

      Introduction: Creating and Selling Your First PDF Report

      The Benefits of Selling Reports

      Pros and Cons of the PDF Format

      Don’t Let These Mistakes and Misconceptions Stop You

      What You Can Write About

      Creating and Selling Your Report in Seven Steps

      Sample Press Release for a PDF Report

      Common Questions (and Answers) About PDF Reports

      About the Author

      Related Resources

      Introduction: Creating and Selling Your First PDF Report

      Imagine waking up, checking your email and finding a notification of a sale to someone whose name you do not recognize – someone who lives halfway around the world. Your product is being read by that stranger, and that person’s money is heading to your bank account. What a world we live in today! That’s a moment you will not soon forget… your first bit of while-you-sleep income.

      It’s not as difficult or complicated as you might think to create a report strangers will want to buy and to set it up so interested people can find it and purchase while you have your mind on something else. Indeed, before you know it you’ll be regularly receiving you’ve-got-a-sale notifications while you are sleeping, working or having fun. This can make an awesome difference in your lifestyle and mindset.

      My name is Marcia Yudkin, and you might say I got my start as a self-publisher at the age of 10, when I conceived of a family newspaper and painstakingly typed and drew it on mimeo masters, which my mother used to make purple-ink copies at the school where she worked. Self-promotion came early to me too, when I read poems I had written on a local TV show, where I had to stand on a wooden box to reach the microphone. But the technical parts of getting products out to the world in the Internet age never came easily to me and involved a lot of trial and error.

      This ebook distills the lessons I’ve learned and taught about how to get a roaring start in creating and successfully selling a PDF report. Follow the steps and you won’t need to get your hands dirty with purple ink, embarrass yourself with clumsy online glitches or suffer the disappointment of proudly putting up something for sale that no one buys. Instead you’ll

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