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    How to Manage Direct Mail
    How to Manage Direct Mail
    How to Manage Direct Mail
    Ebook19 pages32 minutes

    How to Manage Direct Mail

    By Dr Jim Porter

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    About this ebook

    Entrepreneurs Brief Guide - How to Manage Direct Mail.

    Direct mail is a personally addressed form of advertising delivered via the post. Most start-up businesses employ the direct mail form of advertising as it is quite feasible to send what you want, when you want, to your target customers; the results can be easily tracked.

    In 30 minutes, learn how to: (a) Set your objectives for direct mail, (b) Mail your existing customers, (c)Compile a mailing list and (d) Rent a mailing list.

    LanguageEnglish
    PublisherDr Jim Porter
    Release dateJan 13, 2012
    ISBN9781465977526
    How to Manage Direct Mail
    Author

    Dr Jim Porter

    Dr Jim Porter is a chartered engineer, qualified to a PhD level from London University, with more the 25 years business experience. He has worked for several multinational companies in Europe and the USA. His experience stretches from new products development, project management, new business building, profit and loss responsibility, to the creation of several successful joint ventures and acquisitions.Currently, he is a senior executive, responsible for strategy development and growth initiatives, including partnerships and new businesses building. Dr Porter is particularly interested in business incubation, helping entrepreneurs and start up business owners to achieve their personal and business objectives.Dr Porter is the author of several publications, including a book titled “How to bake your business idea and eat it”, and the creator of “Entrepreneurs Brief Guides” series.Dr Porter is a Fellow Member of several professional organizations and institutions in Europe and the USA. He can be contacted on his email TheJimPorter@gmail.com .

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      Book preview

      How to Manage Direct Mail - Dr Jim Porter

      Entrepreneurs Brief Guide

      How to Manage Direct Mail

      Dr Jim Porter

      Direct mail is a personally addressed form of advertising delivered via the post. Most start-up businesses employ the direct mail form of advertising as it is quite feasible to send what you want, when you want, to your target customers; the results can be easily tracked.

      In 30 minutes, learn how to:

      Set your objectives for direct mail

      Mail your existing customers

      Compile a mailing list

      Rent a mailing list

      Copyright

      How to Manage Direct Mail

      Dr Jim Porter

      Revision: SW2.020.001

      Copyright © 2011 – All Rights Reserved.

      Smashwords Edition

      This ebook is licensed for your personal enjoyment only. This ebook

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