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Corporate Critical Density

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Title: Corporate Critical Density

Subtitle: Leveraging Companies to Occupy Wall Street
(with a case-study on Unilever Sustainable Living Plan)

Occupy Wall Street initiated in Sept. '11 by mainstream America: those who caused the problems of '08 are not paying the price. As 'Occupy' spreads round the world to democratic India an Anti-corruption call galvanizes millions of its citizens. With a rising tide of penury comes an unrelenting demand for change. The shock of hedge funds, derivatives, and a Ponzi scheme to the tune of billions of dollars has citizens awakening to the horror of a world economy as a massive Ponzi scheme.

Paul Polman (CEO, Unilever): "There is nothing wrong about capitalism, but look at where we are, is the current system working, the way the world is going, can we do it differently?" His call, 'Don't stay on the sidelines. It boils down to small actions, big difference." In our consumer world substance and product is obscured by the very complexity of our overly abstracted world. What is crucial is to bring such abstractions into reality, acknowledge value where value is due, and deconstruct what is valueless.

Corporate Critical Density makes a difference. It supplies tools to actuate accountability of cost consequence, and real time monitoring for optimal efficiency. Corporate Critical Density can revive a world economy and arrest deterioration of business values which encourage speculation rather than addressing issues raised by Polman that companies give as much as they take from society. Evolved companies shall be those who Occupy Wall Street because they genuinely want to be part of a sustainable world, that Movement is looking for.

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