Secrets of Internet Entrepreneurs Exposed!

When I was growing up I heard somewhere that there are two ways to live your life: the first is through ‘trial and error’ and the second is through ‘other people’s experience’. At the time I dismissed it as just another one of those sayings that sounds good, but doesn’t make much sense. Then, like most teenagers I finished school with stars in my eyes thinking, ‘This is great! My education is over – no more books, no more lectures, no more people telling me what to do’. How wrong I was. After a few months of bouncing around, not quite sure of what to do next, I stumbled across the idea of personal development and started to hear concepts such as:

Formal education will earn you a living, but self-education will make you a fortune.

Work harder on yourself than you do on your job.

You will be the same person five years from now, except for the people you meet and the books you read.

Don’t wish that your job were easier, wish that you were better.

You are your own greatest asset, so you must invest in yourself.

Since November 2000, I have been totally committed to becoming my own most valuable asset. After attending hundreds of seminars, listening to thousands of hours of CDs and reading shelves of books, I have discovered that the people who truly succeed aren’t any smarter, better looking or harder working than anyone else – they just think differently and have learnt to incorporate different values into their lives.

I am now in the very fortunate position of being able to travel internationally to present personal development seminars to teenagers and I am often asked, ‘What is the one thing you need to know to be successful?’ My answer is always the same: ‘The one thing that you need to know is that there is not one thing that you need to know to be successful’. I’ve learnt that success is multifaceted and that mastering one principle of success or area of your life isn’t going to take you to the top – the more you master, the more successful you will become. But if I did have to identify one of the most important success strategies, it would be this: ‘Find out what successful people do and do the same thing until you get the same results’.

That’s what this book is all about. The only difference is, instead of you going out and finding successful people, we’ve brought them to you.

You see, whatever you want in life, whatever you are shooting for, chances are that someone else is already living it. They have already invested years of their life and probably hundreds of thousands of dollars, they’ve made lots of mistakes, learnt from them and eventually succeeded. So why would you want to waste your own time, money and effort through ‘trial and error’ when you can fast-track your success by learning from ‘someone else’s experience’? As Sir Isaac Newton said, ‘If I have seen further it is because I have been standing on the shoulders of giants’.

Every time you pick up a book, attend a seminar or interview a successful person, you are compressing years of life experience into a few hours. With any of the ‘Secrets Exposed’ books, you can multiply that by between twelve and seventeen people and you’re looking at around 250+ years of experience and wisdom ready and waiting for you. It won’t prevent you from making mistakes of your own, far from it, but it will help you to make more calculated and purposeful decisions, rather than big, misguided and ignorant ones.

There is no shortage of information about how to achieve proficiency or even greatness in any area of life these days. Go to any bookstore or library and you’ll find the shelves sagging with titles from experts, all with their own theories and ways of doing things. But what I have discovered is lacking in almost all of these books is INSPIRATION. What’s missing is role models and mentors – the stories of people we can all look up to. People who started out exactly like you – with a dream in their hearts and with all the same fears and insecurities. Given the choice between reading a textbook or a dozen success stories about people who have actually done something, I’d take the success stories any day of the week. I’m not saying that theoretical information isn’t important, of course it is, but having presented hundreds of talks to all different types of audiences, I can confidently say that it’s always the stories that move people. It’s the whole, If he or she did it, then so can I that gets inside people’s hearts. When we’re inspired we get motivated and then we take positive action which leads to results.

The ‘Secrets Exposed’ books are not intended to be a one-stop-shop. They are an introduction to the wealth of knowledge available to you and to some of the real success stories of people who have reached the top in their chosen field of endeavour. That’s why at the back of each book you will find most of the contributors’ contact details and some of their other products and services that are available to help you continue your journey.

So, how did the whole idea for the ‘Secrets Exposed’ books come about?

Well, in 1998, when I was around seventeen, my nan gave me a copy of a book titled Collective Wisdom, by Brett Kelly. In it were transcripts of face-to-face interviews with a whole lot of prominent Australian personalities. And it was a fantastic read. Since then I have seen a handful of random ‘success story’ books, but the challenge I find with most of them is that they are either transcripts of interviews, that never really make complete sense in the printed form, or they are written by writers who paraphrase someone else’s story. The result tends to be a diluted message that doesn’t really allow you to get a sense of the individual’s personality or character.

In around 2001 I read my first Chicken Soup for the Soul book and realised that there were dozens and dozens of related titles designed to meet the needs of different people’s areas of interest. I thought that was pretty neat.

It wasn’t until January 2004 that the ‘Secrets Exposed’ idea boiled over. I was in my hotel room in Singapore relaxing after six straight days of presenting to hundreds of teenagers. I was reflecting on the ideas that had been shared with them. One of the most important was to seek out those who have already achieved what you want and ask them lots of questions. I was plagued by the thought that only a small percentage would act on that very valuable advice and that most would never take the step due to a lack of confidence, fear of rejection or an inability to contact the people they needed.

That’s when it hit me...‘What if I could find the people and put together a number of books covering a range of different areas?’ I knew it would take a lot of effort, so for the next three days, I sat in my hotel room and developed the basis of an entire system to make it happen.

Based on my experience with other books, I decided that these books had to be non-time specific and be written (not spoken) by the people themselves. This way the answers would be planned and well thought-out, providing richer content and more interesting reading. I also wanted to make sure that there was an even balance between practical ‘how to’ information and inspirational stories that gave an insight into the highs and lows of people’s real journeys. I also wanted to ensure that a percentage of every book sold was donated to a charity relating to the nature of that particular book.

When I arrived home I got into action. However, between working out of a tiny one-bedroom flat and trying to manage two other demanding businesses, my plans were a little slow in the beginning and I had to be resourceful. So I bought a plastic tub and turned the boot of my car into a mobile office! Anytime I could find a spare hour or two, I’d park myself at the gym or a nearby coffee shop and make calls from my mobile phone.

Putting these books together has been both time-consuming and demanding, but it has also been a real privilege for me to have the opportunity to work with each of the people involved in the various books. Thank you, to each of you, for making it possible!

Well, I think you’ve heard enough from me. Now it’s time for you to discover for yourself the wonderful wisdom contained in these pages. I hope that you enjoy the read as much as we’ve enjoyed putting it together. And who knows, maybe one day we will be reading your story?

Dream Big!

Dale Beaumont

Creator of the ‘Secrets Exposed’ Series

Sydney, Australia

Download Your Free Audio Gift

Exclusive to readers of the ‘Secrets Exposed’ series...

In this 1 hour 43 minute recorded interview, author Dale Beaumont intimately shares the inner workings of the ‘Secrets Exposed’ series. Discover in greater details how he came up with the idea, how he managed to secure personal interviews with over 200 of the countries most successful people and what he believes are some of the most important business and life principles from each of the books in the series.

Simply visit the web page below and follow the directions to listen to or download the entire interview direct to your Notebook or PC.

www.SecretsExposed.com.au

Foreword

Question: What’s this book really all about?

Answer: Hope.

Like it or not, the internet is coming. And fast. You can either choose to use the momentum of the internet like a surfer rides a wave, or let the wave wash over you. I suggest you learn to surf.

Here’s why...

All around you people who previously didn’t know how to, couldn’t afford to or just didn’t have the opportunity to are starting businesses because the internet makes it all possible.

This is the new world. And what you are about to read is a fascinating collection of the best and most cutting-edge advice about how to start, run and market a business online.

The internet allowed me to leave my boring 9-to-5 job and replace it with a $500,000 a year autopilot income working from home with no employees (and I holiday every eight weeks somewhere new in the world).

This then allowed me to take the message to others. In fact, after teaching over 10,000 people in 13 countries how to do the same thing that I have, I know you need to know this stuff.

Ordinary people who were last year stuck in a dead-end job are today earning over $100,000 a year from home, and letting the internet do most of the work for them.

I want you to read about Amanda Clarkson and how she created a $50,000 a month business on eBay without any prior experience.

Write down copious notes from Andrew and Daryl Grant as you learn how they created a business from scratch and earned $US250,000 in their first year.

Discover how to send masses of people to your site using the secrets of Adam Davis.

This is the edge you need. And this is just scratching the surface. Every chapter has a new way for you to look at the future.

So if you want to create similar results in your life, you are holding the right book in your hands. Prepare to be amazed, intrigued and inspired.

Hope is back for the budding entrepreneur. And it’s riding a wave.

You can do this too.

Brett McFall

Creator of over 11 internet businesses and co-creator of World Internet Summit (the world’s biggest internet business event).

www.brettmcfall.com

Introduction

The internet...

What comes to mind when you hear these words? Is it sending emails to loved ones on the other side of the globe, searching Google for footy scores and movie times, or a convenient way to pay another one of those dismal parking fines?

For the people in this book, it’s a business vehicle more powerful than any other. Trillions of dollars flow through this medium every day and as one of our contributors said to us, ‘All you need to do is stick up a pipe and suck down as much money as you like’.

Of course there are some who would say nothing is that easy. But then there are others who invested the time to learn the skills and have successfully put them into action. For these people it really is that easy.

If you don’t agree with this sentiment now, you will by the time you have finished this book. You’ll discover that there are literally millions of people around the world that make a full-time living using the internet. Plus, you’ll learn about a new breed of entrepreneurs who are going after big ideas and experiencing exponential growth.

Apart from the lure of fame and fortune, what else about an internet business is so appealing?

There is no need for a degree – you could be a school dropout or a 70-year-old pensioner and still be up and running in your internet business within a matter of weeks.

There is no start-up capital required – as long as you have an internet connection you can get started and grow your internet business organically.

There is no need for staff – you can choose to do it all yourself if you wish or, as you will soon learn, expand by outsourcing jobs to virtual assistants.

Access to a global market – latest statistics say that there are now 1.55 billion people online and that number is constantly growing. This is a hungry market for literally anything you can think of selling.

Freedom and flexibility – you can choose your time and place of work, and your business is completely mobile.

Now that you are feeling a sense of excitement, you might also be wondering, ‘Have I missed the boat?’ or ‘Is there still a chance for me?’ Are you kidding? Of course there is! But don’t take our word for it, turn to page 205 and start reading paragraph three.

Seriously, there is more opportunity now than ever before! And for every benefit and opportunity the internet presents, there are just as many potential strategies or paths one can follow. Which brings us to the people in this book.

In Secrets of Internet Entrepreneurs Exposed! we’ve assembled an amazing group of 17 achievers, who are eager to share their experiences and pass on what they’ve learnt. Each provides invaluable insights into their own business journey and loads of ‘how-to’ advice.

As for the content, this book covers market research, product creation, business planning, website development, search engine optimisation, pay per click advertising, affiliate marketing, traffic generation, how to increase conversion rates, e-commerce, split testing, software development, business automation, extension products and much, much more.

It is also worth mentioning that the material in this book will greatly assist both the beginner looking to make their start through the internet, and the seasoned entrepreneur looking to dramatically increase their online profitability.

To further assist you in your own endeavours, a number of contributors have also very generously offered valuable gifts to all of our readers. To receive them, all you need to do is visit the specified website provided and then follow the steps to download the bonus gifts – absolutely free.

At the back of the book we have included the contact websites of every contributor. You’ll discover that a number of them have their own books and educational materials, which we strongly endorse and encourage you to investigate further.

Finally, as we say at the end of every ‘Secrets Exposed!’ introduction... remember it’s what you do after you read this book that is going to determine its real value to you. So, go out there, apply what you’ve learnt and when you reach a goal – no matter how big or small – let us know so we can share your success story.

Enjoy!

Dale Beaumont and Shaun Stenning

Email: info@SecretsExposed.com.au

Attracting Abundance

Sandy Forster

"I only launched www.WildlyWealthy.com in 2004, and two years prior to that I was receiving welfare from the government. So to have just one month make me more than I had made in the last 20 years combined was mind-blowing. "

Profile

Sandy Forster

Sandy Forster was born in Melbourne in 1959, and grew up spending her summers camping along the Victorian coast. When she was 15, her parents took the family travelling around the world for almost a year, before returning to Australia and settling on the Sunshine Coast.

Sandy left school in Year 11, and soon decided that teaching aerobics was much more fun than working nine to five. When she found it difficult to buy suitable leotards, Sandy began designing and manufacturing her own.

After ten years and a divorce, Sandy found herself $100,000 in debt, with two small children and a $15,000 a year government benefit. When she increased her income to over $150,000 she thought her money worries were over, but a lack of money management skills and the right mind-set meant that she once again lost everything. This led Sandy on a tireless search to understand money, prosperity and abundance, and how to make it flow, grow and multiply.

Sandy created www.WildlyWealthy.com to share her secrets of attracting wealth through the power of the subconscious mind. This was followed by www.WildlyWealthyWebSecrets.com where she shares her secrets to internet success. Sandy currently has almost 80,000 people from over 88 countries learning her success strategies through live teleseminars, workshops, events and her international best-selling book How to Be Wildly Wealthy FAST.

Sandy has written or contributed to six books, shared the stage with such giants of personal development as Mark Victor Hansen (Chicken Soup for the Soul), been featured in a number of Dr Wayne Dyer’s books and audio programs, appeared on national television, and speaks to audiences around the world.

Sandy lives on Queensland’s Sunshine Coast where she loves watching sunrises, early morning walks, relaxing with her children and having fun with friends.

When did you first discover you had entrepreneurial talent?

When I was about 22, I quit my first full-time job at the local library to start my own business teaching aerobic classes, which was the latest craze to hit Australia. My parents were shocked when I threw in a perfectly good job to do something that had an uncertain future. Since then I have always loved the freedom of working for myself. However, being my own boss has not always been hugely profitable and I have had to take on numerous casual jobs – from night packing in supermarkets to spraying suntan oil on people at Mooloolaba Beach – to keep the money flowing in. My long-term goal was to stop working for other people and to only work for myself.

With aerobics being so new in Australia it was a real challenge to buy leotards in anything other than basic black. I used to sew on the weekends and so I bought some lycra to make my own gym wear. Then, a friend asked me if I could make a copy of a bikini she loved. The next thing I knew I was designing and manufacturing swimwear and gym wear. It was fun at the start, I was married and it was more of a hobby business that gave me some extra spending money. But it turned into a nightmare after I divorced and was trying to raise a six-month-old baby and three-year-old toddler while running a business that wasn’t making much money to live on.

Ten years later and $100,000 in debt, I closed the doors and walked away. I had the creative side down pat, but the business side of things was a disaster. The money was never a deciding factor when working for myself (which was lucky because it took me nearly 15 years to discover that I could make a decent profit on the internet), it was the freedom of being my own boss that appealed to me – and it still does.

At one stage on your wealth journey, you were $100,000 in debt. What were you thinking at the time and how did you fix it?

When I was $100,000 in debt, I was receiving around $15,000 per year from the sole parent’s benefit – to say I was totally stressed about money was an understatement. At the time I was working in a traditional business – designing and manufacturing swimwear and surf wear – and had a retail clothing store that was open seven days a week. When I wasn’t working I was thinking about it. The bigger the business grew the more debt I got into. I knew I had to get out but I had no idea what I could do.

I knew I had to get out but I had no idea what I could do.

In 1999, I heard an audio program that said, ‘Write down your ideal day’. So I did.

‘I would like to get up in the morning and meditate. Do some yoga stretches. I would like to go for a walk or a run along the beach or take a swim in my pool. I would come home, take the kids to school and then go to the gym for a workout. Read – I would read inspiring and motivating books for growth and to become a better person. Listen – I would listen to personal development tapes and hopefully I would be able to share with others what I have learnt. I would like to make a difference.’

I remember writing all of this down and saying to a friend, ‘If I was living my ideal day, I’d never have time to make any money’.

Now, fast-forward six months later. I was attending a seminar for a new business I was building and the first day was ‘business training’ held by some of the leaders in the company. We were told to plan our days over the course of this seminar. Now, how exactly did I spend my time? Well, first, I got up in the morning and meditated. Then I did some yoga and...

As you can imagine, at this point I was getting chills down my spine and I’m having a total ‘ah-ha!’ moment. I remembered writing an identical list months earlier and thinking it was an impossible life to live. But here I was, not only living it, but making around $10,000 a month at the same time. Not that long ago I was making that amount over an entire year! Discovering that business was a turning point in my life and has led me, step-by-step, to where I am today.

You believe that your financial situation improved as a result of changing the way you thought. Can you explain what you mean?

What you focus on consistently – your words and your thoughts – become the seeds you plant for your future. It’s based on the Law of Attraction (a concept that has grown in popularity since the release of The Secret). If you focus on what you lack, money challenges or the things that are going wrong, then this is what your future will become. So why not focus your attention on everything wonderful in your life? (If there isn’t anything, then make it up.) By doing this, you plant the seeds for wonderful things to happen.

I wrote How to Be Wildly Wealthy FAST because I wanted to share dozens of different ways to attract prosperity and abundance, which derive from the Law of Attraction. Yes, it is simple, but it is also very powerful. By changing the thoughts and images in your mind to those of riches, wealth, prosperity and abundance you will find that your world will change.

Why did you decide to become a prosperity mentor?

I was at an Anthony Robbins seminar when the organisers mentioned they were looking for additional coaches to work with them on a part-time basis from home – ‘Go and see our trainer in the break if you want to know more’. Well, I like to know everything, so along I went. Even though they didn’t actually need any Australian coaches, I decided it would be a great way to make additional money and scoured the internet for coach training academies in Australia.

Rather than being what I call a ‘generic life coach’, I decided very early on to focus on my passion – creating prosperity and a life you love. When I started as a prosperity mentor I felt so alive when I passed