Bang! Writing with Impact
By David Bowman
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About this ebook
BANG! Writing with Impact is THE guide for writing with impact. Don't waste your time on books that spend pages and pages on how people have used strategies, the reason why impact is important, the history of writing, or similar meaningless information. Bang! is for people who have work to do.
This book tells you how to do exactly what you are trying to do: make your readers pay attention.
David Bowman
Born in 1956 in the East Anglian Fens in England, David moved to Nottingham to study for his business degree. In line with the current myth of the time, he met and married a local girl, and they have now been married for 44 years. They still live within 10 miles of Nottingham and have two adult children, and have happily become grandparents five times over. Following a career in software development and IT management, David was forced to give up work in 2005 to look after both his wife and daughter, both of whom were suffering from different life-threatening illnesses. To fill the time and take his mind off of the domestic and financial issues, David eventually turned to his love of both photography and writing. Seven Sisters was the first product of the latter and has been followed by a prodigious number of works.
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Bang! Writing with Impact - David Bowman
BANG! WRITING WITH IMPACT
Get readers to pay attention - write with power -
make your point with a bang
Over 100 strategies for powerful, persuasive writing with impact
Writing instruction from the communication specialists at Precise Edit
Practical, easy-to-understand advice for making your words
shine and get noticed
by David Bowman
Introduction
Welcome to BANG! Writing with Impact. This writing guide will provide you with strategies for making your words stand out and your readers pay attention. It is a great companion to our Precise Edit Training Manual, 300 Days of Better Writing, and Writing Tips for a Year,
although each of these writing resources can be used independently.
Who is this book for?
This book is for all writers. A writer is anyone who communicates in writing, not just novelists, journalists, etc. This book is for any person who desires to
Change the reader’s mind about a topic,
Convince the reader that he or she is right,
Convey the importance of an idea, action, or belief,
Make the reader respond or act in a desired manner,
Influence the reader’s behavior,
Propose or set policy,
Establish credibility and leadership,
Write with power, or
Make an impact.
Whether you are writing a letter to a client, preparing a proposal for funding, developing technical manuals, or publishing a book, you need to write with impact. BANG! provides the tools you need.
About the author
David Bowman is the owner and chief editor of Precise Edit, a comprehensive editorial service provider helping authors, students, business professionals, and other individuals communicate well in writing. Core services include content editing, copyediting, and document analysis.
Mr. Bowman is an editor with over 18 years of experience. He has advanced degrees in both comparative literature and business administration. He is a popular writing instructor for the University of New Mexico. His articles on writing strategies have been distributed broadly across the Internet and have received much praise. His satisfaction in life comes from working with clients to meet their communication goals.
You can read more information about Precise Edit and the author at http://PreciseEdit.com.
BANG! Writing with Impact
© 2009, David Bowman
All rights reserved. No part of this document may be copied, sold, or distributed,
in either printed or electronic format, without the written permission of David Bowman.
For more information, contact dbowman@PreciseEdit.com.
http://PreciseEdit.com
Smashwords Edition, License Notes
This ebook is licensed for your personal enjoyment only. This ebook may not be re-sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each person. If you’re reading this book and did not purchase it, or it was not purchased for your use only, then please return to Smashwords.com and purchase your own copy. Thank you for respecting the hard work of this author.
Table of Contents
How to use this book
Training yourself to use strategies for impact
Format for the strategies
What’s not in this book
114 Strategies for Writing with Impact
Impact with Actions
Impact with Alternatives
Impact with Increasing Emotional Build-up
Impact with Positive Characteristics and Qualities
Impact with Negative Characteristics and Qualities
Impact with General Characteristics and Qualities
Impact with Complexity
Impact with Contradiction
Impact with Reader Engagement
Impact with Final Points
Impact with the First Word in a Sentence
Impact with Focus on a Specific Idea
Impact with Multiple Points and Parts
Impact with Personal Stake in a Topic
Impact with Relationships
Impact with Specific Words
Impact with Subtlety
5 more strategies
Three great strategies with no fancy names
One overall strategy
One final recommendation
Summary of the strategies by category
Other writing and editing resources from Precise Edit
How to use this book
Use this book any way you want to use it. This is your book.
On the other hand, I do have some recommendations for using these strategies productively.
Write your document. Get the words on paper. Don’t do more than very light editing as you write.
Identify your main points, action steps, concluding arguments, controversial statements, and other ideas that are critical to communicate. These are things you want your reader to do, understand, and believe. Underline them.
The words you underlined in step 2 are the places to apply these strategies. Take a look at how you wrote them, and peruse the strategies found in this book.
Ask yourself these questions:
What am I trying to accomplish?"
What strategies have I already applied?
Am I using a variety of strategies?
What strategies have I not applied?
If you used the same strategy three times in a row, replace one with a new strategy.
If you have not applied a strategy to one of the underlined sections, do so. Find the strategy that produces the effect you need or accomplishes your purpose.
You might not use all the strategies in this book. Actually, I would be surprised if you did. You will make choices based on your purpose, writing style, and habits.
You didn’t buy this book so that you can use every possible strategy. You bought this book because you have a purpose to accomplish. Find the strategies that you need.
Training yourself to use strategies for impact
Using new strategies will bring greater variety to your documents. More variety means more impact because using any strategy repeatedly reduces its effectiveness. Also, more variety in your strategies allows you to make new forms of impact to accomplish specific purposes. This is similar to having more tools in your toolbox. You can perform more tasks, and you can perform your tasks better.
Format for the strategies
Each strategy is formatted this way:
Short description of the strategy and purpose.academic name (only useful for impressing your colleagues)
Description / explanation / use / instruction
Caution(s), if any
Sample(s)
What’s not in this book
This is not the book for learning to write clearly or using grammar and punctuation correctly. This book has a very specific purpose: learning how to make an impact with writing.
Those other issues are also important. If you want help writing clearly and correctly,