Selling Your House: The Secrets You Need to Know
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About this ebook
Written by a retired Realtor, this book will walk you step-by-step through getting your house ready to sell. You will learn secrets that even your own Realtor won't tell you. You will learn everything you need to know to get a fast sale and you won't need a real estate license to understand it! The strategies here, gained from years of experience, will translate into dollars in your pocket!
Madeline Meixner
I started my business career in the customer service department of a large mortgage company in Kentucky when interest rates were only 3%. I was soon moved up to Loan Processing and later into closing VA, FHA, and conventional loans. My career then moved into the legal world, where I worked for real estate attorneys in Kentucky and later, in Florida.My career path made a few detours when our three children were young (I owned a day care center, a secretarial service, and a large florist/greenhouse) but eventually I sat for my Florida Real Estate License. I worked in commercial real estate, leasing and managing commercial properties – mostly professional office space and some retail and restaurant space. This is where I learned about staging. My area of commercial leasing was primarily high-end professional office space in high-rise buildings as well as upscale garden-type office complexes. Our properties had to be inviting and elegant and we spared no expense in the presentation of our facilities. I supervised the build out and decor of thousands of square feet of space. I later brought this staging expertise into single-family homes.When my husband and I moved from Florida to Oklahoma, I realized that I was going to have to leave commercial leasing. I obtained my Oklahoma Real Estate license and entered the world of residential sales. Having worked for mortgage brokers and real estate attorneys organizing home closings for many years, this was not a difficult transition. My commercial leasing experience served me well in residential sales. I found that I actually had an edge over old-time Realtors who had no idea what it even meant to "stage" a house for sale. I became very popular very quickly, and my sales reflected my unique and effective insights into selling a house.My book, "Selling Your House", was originally written at the request of friends and fellow-Realtors. I handed out photocopies of the book to anyone who asked for it and it was very well received. After retiring, I was often asked to consult with other Realtors and home sellers. In fact, I still have people asking for my advice on how to get their house ready to sell quickly. My husband and my sisters encouraged me to self-publish, so here I am, offering my book to help anyone who wants to read it. It's short, easy to read, and it covers everything you need to know to prepare and market your house. I hope it helps you!
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Selling Your House - Madeline Meixner
Selling Your House:
The Secrets You Need to Know
By Madeline Botts Meixner
rev 9.15.10
Smashwords Edition, License Notes
This ebook is licensed for your personal enjoyment only. This ebook may not be re-sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each recipient. If you're reading this book and did not purchase it, or it was not purchased for your use only, then please return to Smashwords.com and purchase your own copy. Thank you for respecting the hard work of this author.
Copyright 2010 by Madeline Meixner
All rights reserved. No part of this publication may be reproduced,
stored in a retrieval system, or transmitted, in any form or by any means,
electronic, mechanical, photocopying, recording or otherwise,
without the prior written permission of the author.
Madeline B. Meixner
mailto:madelinemeixner@gmail.com
Table of Contents
Introduction
Give Your House Sales Appeal
Let the Fun Begin
The Modern Buyer
Curb Appeal
Roof
First Impressions
Removing the Clutter
Garage Sale
Odors
Let There Be Light
Shiny Kitchen
Dressed Up Dining Room
Maintenance Free Bathroom
Model Bedroom
Laundry Room
To Keep It - Hide It
Marketing Tools
Helping Your Agent Help You
Handyman Special
For Sale By Owner
Good Selling
INTRODUCTION
I have spent over 30 years in mortgage banking, real estate law, and real estate leasing and sales. Over the course of my career, I learned many techniques that can be used to sell homes very quickly in less-than-ideal markets. The market has never been more down
and these tricks-of-the-trade have never been so desperately needed as they are today.
I have helped countless real estate clients sell their houses using the strategies in this book. I have also used these same techniques to sell our own personal properties with great success. I'll give you a couple of quick examples:
Our first house sold in 14 days in a market (Tampa, Florida) and neighborhood (North Tampa) where the average house took 300-plus days to sell. We sold it by owner
and used an attorney for the closing, all in less than 30 days!
The last house we sold was in an even more difficult market. Some of the houses in our little town (in Oklahoma near Tulsa) stayed on the market for over two years! Our house sold in just under two weeks – before I even held one open house!
No, I don't have a magic wand, but I do know stuff
that enabled me to stage my houses in a way that encouraged buyers to see these houses as their future homes. Using the strategies you will learn in this book, I was able to eliminate many of the worries that slow down the yes
from a potential buyer. In other words, I knew exactly how my house had to look to make it marketable – both to get the shoppers in the door and to provide the information they needed to realize this was the house for their family!
I will share those tricks-of-the-trade with you here. When you finish reading, you will be able to look at your own house in a new way, objectively, and see it through the eyes of your buyer. You will be able to set about making your house buyer-friendly and sales-ready. You will read things here that your Realtor might not tell you – whether your Realtor is a friend or a stranger – things you just don't discuss in polite company. I won't spare your feelings but I will help you sell your house!
MY BACKGROUND - I started my business career in mortgage banking, servicing mortgages in the customer service department of a large mortgage company in Kentucky. Eventually I was promoted into processing and closing VA, FHA, and conventional loans. My career then moved into the legal world, where I worked for real estate attorneys in Kentucky and later, in Florida.
Eventually I sat for my Florida Real Estate License. I worked in commercial real estate, leasing and managing commercial properties – mostly professional office space and some retail and restaurant space. This is where I learned about staging. My area of commercial leasing was primarily very high-end professional office space in high-rise buildings as well as upscale garden-type office complexes. Our properties had to be inviting and elegant and we spared no expense in the presentation of our facilities. I supervised the build out and decor of thousands of square feet of space. I later brought this staging expertise into single-family homes.
When my husband and I moved from Florida to Oklahoma, I realized that I was going to have to leave commercial leasing. I obtained my Oklahoma Real Estate license and entered the world of residential sales. Having worked for mortgage brokers and real estate attorneys organizing home closings