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    Applied Design for Printers A Handbook of the Principles of Arrangement, with Brief Comment on the Periods of Design Which Have Most Strongly Influenced Printing Typographic Technical Series for Apprentices #43
    Applied Design for Printers A Handbook of the Principles of Arrangement, with Brief Comment on the Periods of Design Which Have Most Strongly Influenced Printing Typographic Technical Series for Apprentices #43
    Applied Design for Printers A Handbook of the Principles of Arrangement, with Brief Comment on the Periods of Design Which Have Most Strongly Influenced Printing Typographic Technical Series for Apprentices #43
    Ebook139 pages53 minutes

    Applied Design for Printers A Handbook of the Principles of Arrangement, with Brief Comment on the Periods of Design Which Have Most Strongly Influenced Printing Typographic Technical Series for Apprentices #43

    By Harry Lawrence Gage

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    LanguageEnglish
    PublisherArchive Classics
    Release dateNov 27, 2013
    Applied Design for Printers A Handbook of the Principles of Arrangement, with Brief Comment on the Periods of Design Which Have Most Strongly Influenced Printing Typographic Technical Series for Apprentices #43

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      Book preview

      Applied Design for Printers A Handbook of the Principles of Arrangement, with Brief Comment on the Periods of Design Which Have Most Strongly Influenced Printing Typographic Technical Series for Apprentices #43 - Harry Lawrence Gage

      Project Gutenberg's Applied Design for Printers, by Harry Lawrence Gage

      This eBook is for the use of anyone anywhere at no cost and with

      almost no restrictions whatsoever. You may copy it, give it away or

      re-use it under the terms of the Project Gutenberg License included

      with this eBook or online at www.gutenberg.net

      Title: Applied Design for Printers

      Typographic Technical Series for Apprentices #43

      Author: Harry Lawrence Gage

      Release Date: December 30, 2009 [EBook #30804]

      Language: English

      *** START OF THIS PROJECT GUTENBERG EBOOK APPLIED DESIGN FOR PRINTERS ***

      Produced by Barbara Tozier, Bill Tozier, Stephanie Eason,

      and the Online Distributed Proofreading Team at

      http://www.pgdp.net.

      TYPOGRAPHIC TECHNICAL SERIES FOR APPRENTICES—PART VII. NO. 43

      APPLIED DESIGN

      FOR PRINTERS

      A HANDBOOK OF THE PRINCIPLES OF

      ARRANGEMENT, WITH BRIEF COMMENT

      ON THE PERIODS OF DESIGN WHICH

      HAVE MOST STRONGLY INFLUENCED

      PRINTING

      BY

      HARRY LAWRENCE GAGE

      PUBLISHED BY THE COMMITTEE ON EDUCATION

      UNITED TYPOTHETAE OF AMERICA

      1920

      Copyright, 1920

      United Typothetae of America

      Chicago, Ill.

      Composition and electrotypes contributed by

      State Journal Company

      Lincoln, Neb.

      FOREWORD

      This primer of design is an earnest effort to make intelligible to the apprentice student certain fundamental principles of arrangement and of ornamentation whose use is instinctive to the accomplished typographer.

      It has been often written that there are no rules in Art, and equally often that the master artist (or craftsman) is he who can skillfully break all rules. It must be inevitable that the apprentice shall adhere too closely to each newly observed principle before his work can be a well-rounded embodiment of them all. To him is commended this exact procedure, recognizing, as his perception grows, that there are good reasons why traditions are emphasized here and all-embracing rules and formulae are not to be found.

      Due credit must be paid to Mr. Ernest Allen Batchelder, who first devoted his pen and brush directly to the printer’s problem in design, and who in turn gives honor to the influence of Mr. Denman Ross. Neither has expressed a method but has graphically analyzed the attitude of mankind during successive epochs toward those matters which deal with beauty.

      It is to be hoped that this little book may serve as a simple guide and as a stimulant toward an extended study of the larger attributes of printing which are not concerned with utility alone.  H. L. G.

      CONTENTS

      APPLIED DESIGN

      FOR PRINTERS

      Introductory

      Raw material may be made into a finished product which will have the quality of usefulness alone. Utility is the first purpose of most of the works of man. But when the maker is moved by pride in his work and a desire for beauty to make his handiwork pleasing in appearance as well as useful a second purpose is fulfilled. All civilization and most forms of savagery demand that the equipment of routine life shall be pleasing to the eye after its prime purpose of usefulness has been developed.

      If an article be pleasing in appearance its making will have involved some of the elements of design. The relationship of its parts, the lines of its construction, its coloring, the manner in which it is ornamented will depend first upon its purpose, but will be guided by a group of recognized traditions which we call the principles of design.

      Design governs the arrangement of masses, lines, and dots to secure the qualities of beauty and fitness.

      Any piece of work which is definitely arranged with consideration for its various parts and their relationship is called, in the abstract, a design. Thus we speak of a poster, a decorated wall, a building, or a printed page as a design.

      Any successful design will have the qualities of fitness and beauty. Fitness to purpose is largely a mechanical factor. An ugly building may protect its occupants from the weather, and an ugly printed page may be entirely legible. Beauty depends upon esthetic qualities; that is, upon the characteristics of the design which will appeal to the eye and mind through the consideration of—

      Harmony (of shape, tone, color, and conception).

      Balance and proportion (of mass, shape, and color).

      Rhythm (of shape, line, tone, and color).

      This conception of the elements of design covers all of the many things that mankind makes—buildings, or railroad trains, or sculpture, or paintings, or pottery, or furniture, or the printed page alike. In each, different though they be, the purpose of design is to relate the various

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